Design Tips to Convert More Customers

Design Tips to Convert More Customers | Design Review

Рет қаралды 40,222

Күн бұрын

Think of your website like a journey. Arriving on the landing page is just step one. From there you need to convince the visitor to dig deeper and to ultimately sign up or purchase your product. And the sites that do that well have at least one thing in common: good design.
For this episode of Design Review, Aaron Epstein is joined by YC’s newest Group Partner, Pete Koomen, to cover some of the seemingly small things in a page’s design that can ultimately have huge impacts. Pete knows a thing or two about this subject; before joining YC, he was a co-founder of Optimizely, which helps thousands of companies run A/B tests to figure out which potential design changes work best.
Special thanks to all companies who submitted their sites for review: Rivet, Decoherence, Solve Intelligence, and InEvent.
Apply to Y Combinator: yc.link/DesignReview-apply
Work at a startup: yc.link/DesignReview-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Intro: Converting clicks to customers
00:28 - Optimizely
00:57 - Conversion funnel or Conversion flow
01:44 - Rivet
05:57 - Decoherence
13:23 - Solve Intelligence
18:04 - InEvent
23:23 - Outro

Пікірлер: 39

@ycombinator 9 ай бұрын

What topics would you like to see us cover in future episodes of Design Review?

@NicholasPool 9 ай бұрын

Review business model

@NicholasPool 9 ай бұрын

Review marketing

@NicholasPool 9 ай бұрын

Review but with target demographic users reacting to the websites

@mybabyfhor9264 8 ай бұрын

You're doing great. Maybe a little in-depth with every app review and frequent upload related to this.❤

@Dahl.Developer 8 ай бұрын

I'd like to see a discussion about the balance between "what the product is" vs "why you should convert/buy."

@mPajuhaan 9 ай бұрын

New startups: fake it make it, just collect emails.

@YangSunWoo 9 ай бұрын

I'm so torn on this, but it seems like a lot of new startups design the landing page to make people think it already exists, then collect emails of presales. Seems kinda unethical, but I'm honestly willing to try it

@andrewxzvxcud2 9 ай бұрын

@@YangSunWoobuild then validate vs validate then build. why would it be unethical? do we need more founders building useless software to then have no one want it or more founders finding out whether ppl actually want the software they think they should build before they waste valuable time and effort?

@YangSunWoo 9 ай бұрын

@@andrewxzvxcud2 because it's deceiving the user. If you straight up say on the landing page, "collecting emails for waitlist" or something to the effect, I think it's fine, but trying to trick them into thinking the product already exists only to hit them with a presale or email collection after taking action seems not as truthful. Obviously, we're not committing genocide by doing this, so like I said, I'm willing to try it out with my landing page.

@HarisKhan-bh6uj 9 ай бұрын

these videos are so helpful .. gives me plenty of ideas how to clean up my own landings pages as well !!

@RocketCarpenter 9 ай бұрын

Great review! Points noted! Thanks!

@chapterme 9 ай бұрын

Chapters (Powered by ChapterMe) - 00:00 - Intro: Converting clicks to customers 00:28 - Optimizely 00:57 - Conversion funnel or Conversion flow 01:44 - Rivet: Multiplayer Made Simple 05:10 - Advice for Rivet 05:57 - Decoherence: AI Video Generator 13:23 - Solve Intelligence: Write patents with AI 18:04 - InEvent: Go beyond in-person events with the ultimate all-in-one event management software 23:23 - Outro

@Flexibot-AI_Shopify_Chatbots 9 ай бұрын

i'm taking notes on the importance of clear messaging and reducing friction in the conversion process. got me thinking, how can we strike a balance between guiding users and avoiding overwhelming them with too much info

@SRVZ_official 9 ай бұрын

Great Insights!

@andrewxzvxcud2 9 ай бұрын

the more im watching these videos a lot of these sites seem to tailor their messaging for specific potential customers and yet the reviewers always gloss over that and say they cant understand it so it needs to be changed

@wesrc13 9 ай бұрын

thank you YC

@eleken.agency 7 ай бұрын

Great insights in this video! It really shows how crucial visual hierarchy is, something we often find ourselves fixing in redesigns. Too many focal points just end up confusing users, and confused users are likely to leave. Getting that visual hierarchy spot on - guiding visitors effectively - is absolutely key. It's a game-changer in design and user experience

@hideyo12 7 ай бұрын

That decoherence is the best web I have ever seen

@shannons1886 9 ай бұрын

These are the best.

@StreamAgency 8 ай бұрын

Legendary content. Thanks

@george_davituri 9 ай бұрын

awesome ⭐️

@genyklemberg 9 ай бұрын

Very funny start😅

@HighResGlassPics 9 ай бұрын

How do apply to have your website reviewed?

@abcdgautam 9 ай бұрын

Should have focused on mobile web versions since most users land on it

@selvakumarmurugesan9013 9 ай бұрын

@yc How to submit website for design review?

@AkireMaru 9 ай бұрын

Pretty sure they generally review websites of yc companies

@ycombinator 9 ай бұрын

We do sometimes review non YC companies. Here's where you can submit your website to be reviewed: shorturl.at/lnGLZ

@alexfhuio24357hjfsd 9 ай бұрын

Also, according to a study, 69% of male startup founders are victim of baldness. PS: so sorry for this comment, im drunk i just wanted to make a bad joke. im bald myself and im a startup founder good night

@Yusuf-ok5rk 7 ай бұрын

if you aren't bald, you aren't gonna make it