With Google Analytics 4 (GA4), anyone can set up export of granular measurement data to BigQuery.
In this BigQuery with GA4 tutorial, Google Developers will learn how to use the BigQuery export for solving business problems, doing complex reporting, implementing advanced use cases with Machine Learning models, and creating custom audiences by joining with first-party data. You can use this framework for detailed or large-scale data analysis. We will also share some best practices to get you started, and cover Google Analytics BigQuery integration.
Resources:
Developers guide to BigQuery export for Google Analytics 4 → goo.gle/ga-io23
Speaker: Minhaz Kazi
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