In this captivating interview, Dr. Viju Jacob, Managing Director, Synthite industries opens up about the factors behind the company’s phenomenal growth, biggest challenge of his career, his advice for family business owners, how he acquired Tata and Nestle as clients, the mentorship he received under his father, Mr. C.V Jacob, how he handles failures and much more.
Guest Bio
Dr Viju Jacob is Managing Director of Synthite Industries world’s largest manufacturer and exporter of Spice Oleoresins and Essential Oils. It has a portfolio of over 500 products that focus on plant-derived ingredients for flavor and fragrance solutions.
Timestamp
00:00 Intro
01:51 How did your father mentor you?
03:04 Why did you fear your father?
03:44 When do you realise that you prefer marketing or operations?
06:58 How did you develop your talent for marketing?
08:32 What all do you do to understand your customers’ needs?
10:11 How do you identify what products or changes are required in
certain sectors beforehand?
12:31 What has been your most cherished success in Synthite?
15:08 Biggest challenge you have faced in your life?
16:58 Did you feel there was a lack of personal touch from the
management that led to the worker’s strike at Synthite?
19:03 Where all does Synthite have factories now?
19:48 How big is Synthite now?
20:01 How many products does Synthite have now?
20:48 In which all daily use products is Synthite present?
21:25 How has Synthite managed to keep growing? What is the secret of the company’s
success?
22:44 Do you use your intuition to make business decisions?
23:54 What did you enjoy most while working with your father?
24:41 How do you make correct decision regarding buying spices?
25:19 How do you successfully lead a family business?
28:59 How do you respond to the ideas the new generation bring?
they bring?
30:01 Your Advice for family business owners
34:13 What are the qualities a family business owner needs?
34:42 What are the factors that has resulted in your success?
35:34 How do you deal with failures?
38:10 What do you get the most kick out of in business?
39:05 Your advice for entrepreneurs?
42:30 What will Synthite be like in the next 5 years?
42:42 Will you list synthite in Stock Market?
42:55 Synthite Food Park
Credits:
Host: Geena T S
Executive Producer: Anoop Abraham
Production Team: Vijay Abraham, Rakhi Parvathy
Editors: Ayana Ajayan, Rajesh Sundaran
Camera Team: Rajesh Sundaran, Randheer K R, Renjith Ravi
For sponsorship: anoop@dhanam.in
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