Digital Marketing Analyst Job Description

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Digital Marketing Analyst Job Description

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Күн бұрын

DIGITAL MARKETING ANALYST // Digital marketing analysts are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts. These efforts include things like email marketing campaigns, social media campaigns, PPC campaigns, and online branding efforts.
This video looks at the education requirements to become a digital marketing analyst as well as the digital marketing analyst key skills. We’ll also dig deeper into which digital marketing analyst job duties are most common.
CAREER RESOURCES:
• How to Become a Data Analyst eBook: bit.ly/TCFDataA...
• Think Like an Analyst training: bit.ly/ThinkAna...
• Build a great resume: bit.ly/TCFPerfe...
• Analytics career coaching: bit.ly/TCFCoaching
• FREE analytics career quiz: bit.ly/TCFCaree...
ANALYTICS RESOURCES:
DataCamp*: bit.ly/TCFDataCamp
Coursera: bit.ly/TCFCoursera
edx*: tidd.ly/fa30fe60
CONNECT WITH ME:
thecareerforce...
/ the-career-force
/ thecareerforce
/ thecareerforce
#dataanalyst #marketinganalyst
• Digital Marketing Anal...
* This is an affiliate link. At no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. I only promote products I have investigated and feel deliver value.

Пікірлер: 35

@TheCareerForce 4 жыл бұрын

Are you considering a career as a digital marketing analyst?

@tasia101010 4 жыл бұрын

yes!! working in Digital marketing right now, looking to pivot a career to digital marketing analytical job. Thank you for the video

@davidcarter291 3 жыл бұрын

Would love to!!!!!!

@dharmaraj9735 2 жыл бұрын

I am also working as a digital marketer how to update for digital marketing analyst

@davidcarter291 3 жыл бұрын

I’m looking to go into this career. Recent MBA graduate with 3+ years Marketing experience.

@tednyam1079 4 жыл бұрын

You’re awesome 👏🏻 Jen! I tend to watch your videos all the time. Keep up the good work.

@taylornicole615 3 жыл бұрын

Hello! Would a masters in business analytics with a focus in marketing analytics be a good option to break into a digital marketing analytics career?

@mikeymochii 4 жыл бұрын

Thank you for the awesome video! I’m strongly considering a concentration business analytics or marketing analytics. In a nutshell, how would you differentiate / distinguish between a role in each one? Thanks in advance!

@motunrayobabatunde1963 4 жыл бұрын

Thank you for asking this! I also have this question

@endrew.h.5998 3 жыл бұрын

@@motunrayobabatunde1963 - Biggest difference is that business analytics can sit in various places across the firm. However, more commonly working more closely with Product Owners, Management team, and CXO's. Tasks wise this can be very specific analysis of a certain function in that business, it can be anything related to one product, it can be supply chain and so forth. (Broad strokes) Whilst Marketing Analysts and Marketing Analytics tends to swirling around Web Analytics, Performance Marketing (Paid Advertisement) Analytics, and more traditional market research such as brand voice, customer research and so forth. (Also broad strokes) However, due to share number of data you work with as Market Analysts, there is certainly potential to make a switch to Business Analyst role at some point, as I have a lot of ex-colleagues that took that switch. However, both roles is working very closely with the core goals of the business, which is finding ways to get higher profits/lower cost.

@nospacecoupleot7516 4 ай бұрын

I love your pronounce and sound

@nymidartist2686 2 жыл бұрын

I just recently developed a passion for marketing and thinking this might be a great field for me... When did you decide this was for you?

@karoniqueblatch3481 4 жыл бұрын

EdX offers a MicroMasters program in Marketing Analytics. Do you think the course is worth it ?

@GeoClix Жыл бұрын

Go to a real school

@myeverydaymarketing306 4 жыл бұрын

Very useful video..thanks

@baljeetkaur560 4 жыл бұрын

Hlo mam Role of technical analyst . Customers should be able to navigate the information they are looking for easily,this is question Tell me what should technical analyst do for online shopping store

@SuperSyro1 Жыл бұрын

I want to learn more !!!!!!

@deana6108 4 жыл бұрын

I'm going for a master's in marketing, but unsure whether to choose a concentration of digital marketing or marketing analytics... do you have any insights on which is a better field to go into?

@jose2jz741 3 жыл бұрын

did u find ur answer?

@deana6108 3 жыл бұрын

@@jose2jz741 i chose marketing analytics!

@espejovoice-over9954 2 жыл бұрын

Thanks a million for sharing all your savvy masterpieces of advice. In your opinion, do you think is worth it to take a master's program focused on Digital Marketing and Data Analytics or just with a 6-month course is enough? If so, is any program or college you see convenient? Thanks again.

@leslieip1993112 4 жыл бұрын

I am currently working full time in event marketing and considering a career shift into marketing analytics. in your opinion, if I want to specialize in marketing analytics, is it necessary to learn SQL, Python, SAS, Tableau etc? what are some courses that you recommend for marketing analytics? than kyou!

@metconologyfunctionnalfitn8915 4 жыл бұрын

It will be good assets , also if you add to it Google analytics

@endrew.h.5998 3 жыл бұрын

Hi Leslie, Not needed, but is beneficial. The faster you can learn how to pull data, clean the data, and present it. The better your chances for landing a Marketing Analytics job. However, you can go far with pulling data, cleaning data, and drawing actionable items out of the said data. This is the core skill. Visualization is the added bonus that increase your wage and adds weight.

@charanteja6424 5 ай бұрын

Not mandatory but if you learn then it will be useful for your growth as Data analyst or Business analyst positions

@rugoshath 4 жыл бұрын

Awesome thank you

@bilalbaig13 3 жыл бұрын

Very well explained!

@jjvs9 4 жыл бұрын

thanks, great video :)

@pratikgaikwad6931 4 жыл бұрын

Hi Jen, can you please tell me is it a good idea to do Masters in Engineering Management with specialization in Data Analytics or Masters in Information System to land a Data Analyst job? I mean which Masters degree will help me acquire skills and knowledge required for Data Analyst. I have admit from Stevens for Engineering Management, but if Masters in Information System will help me most to become Data Analsyt I will request university to change my branch.

@TheCareerForce 4 жыл бұрын

Hi Pratik - Engineering Management would typically be more for someone who wants to work in engineering. MIS is a better degree for a data analyst, but make sure it also has the focus on the hands-on analytics, not just the system level. Different programs prioritize differently. If you have the option, consider a degree that's more focused on analytics/data science.

@pratikgaikwad6931 4 жыл бұрын

@@TheCareerForce Thank you Jen. This are core courses at Stevens for MIS what are your thoughts regarding them whether they are more hands-on analytical oriented or system oriented. Business Core: 1. Project Management 2. Financial Decision Making IS Core: 3. Data Management 4. Applied Analytics 5. Digital Innovation 6. Process Innovation and Management 7. Integrating Information System Technology 8. Information Technology Strategy. 4 Electives as Follow: 9. Designing the Knowledge Organization 10. Data Warehousing and Business Intelligence 11. Data Analytics and Machine Learning 12. Marketing Analytics

@kunalkamble3540 4 жыл бұрын

What is difference between digital marketing and digital marketing analyst

@endrew.h.5998 3 жыл бұрын

Digital marketing encompass anything related to the digital business of a company. That can be advertising, website, branding, seo, social media, youtube, newspapers, blogs, and so forth. Digital Marketing Analyst digs in the data to find insight on what is working/not working. Typically, you follow the business KPI's such as revenue (or profit increase), and cost control. As analyst, you work on finding ways to manipulate those levers that helps the business KPIs. In startups, boutique agencies, to medium sized business, digital marketing analysts tends to be across the whole specter in Digital Marketing. However, at large/enterprises - Digital Marketing Analyst might be in charge of one channel instead and report to VP/Head of Marketing/Data.

@SaritaLovesLiving 2 жыл бұрын

@@endrew.h.5998 Thank you for this response. I currently have a digital marketing degree and about to start a digital marketing analyst certification program.