I'm not a vegetarian, a vegan, or an animal rights activist by any means but I think this is something that's just obviously a better choice for everyone once it becomes economically viable at scale. If we can have real meat without killing animals and without the negative environmental impact the agricultural industry has, that would be amazing. I look forward to seeing this and other competing companies progress towards that goal!

Massive leap for humanity. Great work to everyone working on this. I can't wait to see the company reach scale and bring down the price.

People who think this is gross should see how chicken nuggets and other meat products are made. This is arguably more natural as well.

Amazing video. Rollercoaster of emotions. I bet the Veterinary dad would not be any prouder seeing his son potentially revolutionize our world and save millions, maybe billions, of animal lives.

Please let this man be successful

I'm vegan but I would eat this. Very happy to see this field grow. I turned vegetarian as a kid after eating a pet chicken and getting sad. Relatable

Funny to think that this will likely be the norm in the future and the natural meat will end up being considered a rare delicacy.

We’re standing on a track record of being able to question the IMPOSSIBLE and keep moving BEYOND that! Love that guy!!!

They could do fish fillets, assuming the price would be the same it would be economically viable already.

This is the Future, imagine how many Animals will be saved 🤗

So many bots in the comment section, very difficult to trust here, I was a victim of scam but was so lucky to find the right trader with amazing strategies in Bitcoin investment. please y'all be careful.

Uma valeti the founder of this startup is an Indian American,proud of him from India🇺🇲🇮🇳

This is the most important technology towards mitigating climate change and tackling the ecological crisis. We need this urgently and at scale.

If we can set up a factory in all major cities then the carbon footprint will lower dramatically

In 1952, science fiction author Clifford D Simak wrote that farms would go out of business because food would be grown in vats. 70 years later, it seems like it might happen.

I've been following the progress of this technology for years and it's so impressive how much it exploded recently! Well done guys! You are doing great stuff!

My concern is what ingredients are used to feed the cells.

They make such a big deal out of 'how PERFECT does it taste?' When in reality, the fundamental factor is how economical can this be produced. Flavor and spices can be figured out. But if it costs $20 a pound, it won't make a dent in the global meat production industry.

This method should be very efficient and profitable, because only meat is produced not the animals nonmeat infrastructure!

Update after one year: the FDA approved it! So the first step is done.

In the UK, we consume 17,000 chickens every 9 minutes

When he said “what comes next” I had to stop the video to post a comment. I imagined that the video was going to show the inside a slaughterhouse. If one has a soul, watching that, would be impossible-IMPOSSIBLE!

I think that one of the biggest hurdles regarding growing cellular culture involves the nutrients that are used to grow the meat. I read somewhere that growing beef required the use of nutrients taken from a cow foetus (which is counter-productive). Glad to see they've solved that problem!

I will try this product. I think it's promising and will help feed humanity.

this is some sci-fi s#*t right there O_o If I could pay extra for meat that does not include animal suffering I'd do that in a blink of an eye. Hoping you guys make it and I'll be eating your Upside chicken fajitas in the near future!

this way meat can be produced locally in large cities, reducing the fuel usage of large trucks and congestion on highways, also reducing spoilage by having a longer end-user shelf life

As a kid this is how I thought thay made chicken nuggets. Glad they are finally doing it

They recently received a green light from the FDA.

Ashlee always gets to cover the cool stuff!

Ready to buy, If it's more expensive then I'll just eat it once a week or once a month. Just take my money, please

Thank you for a very informative video, I think the issue with this will be that during R&D, competition between companies is a good thing and speeds up the road to market. However once the point is reached for large scale consumer retail then a lot of great work and time and energy will fall by the wayside as some companies dominate the market. For this to be of real benefit to humanity it would need an approach where the intellectual property rights are cheaply licensed worldwide so Global production can ramp up almost immediately. This is the kind of technology that needs global collaboration via an agreement at the relevant COP meeting when economic viability is reached.

A happy pod meal for a happy pod person, who happily owns nothing

I hope I am 100% wrong about this but I have a strong feeling "Lies By Omission" are taking place in all these discussions of Precision Fermentation. As an Engineer {EE} I find this process fascinating with great potential except for some historic facts. Corporations never have the best interest of the public in mind. In just the last century, for example, steel roller mills allowed for massive amounts of white flour to be milled and the bran/germ sold off as cattle feed. Now most everyone could afford the "rich man's" white bread but didn't care up to 40 of the nutrients in wheat berries had been removed. It took a massive increase in pellagra, beriberi, anemia before government, in 1946, forced the millers to "Enrich" the flour and add back in, 4 nutrients out of the 40 they took out. Then it took until 1996 until the millers were forced to add folic acid to stem the increase in birth defects. Even if you can assure 100% identical protein and texture, what about the nutrients and minerals in true natural products? Or must we also go the synthetic route for those? Put back in 5 +/- of the 40 +/- of the nutrients that don't exist in this product? I can easily imagine how the Bill Gates and Klaus Schwab's, WEF, UN, Globalists of the world can and will manipulate our food supply to achieve their true goal of a massive depopulation of the planet by up to 90%.

I feel like watching the beginning of a history. Things just getting started and I believe this is the start of something big.

McDonalds should make nuggets from these. People already think the nugget meat is fake...

this will change the world

I think the message should mainly be that "no animals are killed". No need to wash it out and say that is for "economic reasons". The need to not inflict unnecessary suffering in others is a thing that even the most conservadurist meat eater would support.

Fantastic work! Please roll it out ASAP so we can take our grasslands, lakes, and wilderness back

This is a paradigm shift! I *can't wait* to find these products at my local supermarket!

This is the way to go and there is no argument. I eat meat as much as the next guy but I do want to end animal suffering, plus this is sustainable.

Just a reminder that Soylent Green was people ♻️

This will be great but it'll only really kick off once it is as cheap or cheaper than factory farmed meat, can't wait to have my chicken nuggets+strips replaced in 5-10 years

If I'm not wrong, SG is the only country that has lab grown meat sold commercially and has started commercial production of lab grown chicken meat.

I hope this company reach its goals and be famous in markets by making it cheaper and at mass production

I am so excited for this to be a mainstream and affordable alternative to slaughtered meat! I can't wait!

Cold Cuts, Sausages, chops 🥩 and steak cuts, weiners, buger patties...I am waiting for the replicated meat to be available.

New use for my jello molds. Godspeed to this amazing man. Hurry up and get it done! I’ll buy it forever.

I saw this as an ad I was not dissapointed

We learnt to cultivate plants and now we're starting to cultivate real meat by growing cells!

I am vegetarian for religious reasons and I definitely want this to succeed. Obv u can't call yourself vegetarian even if u eat this from an unslaughtered animal cause it's still meat. Those cells transform into meat and so for people who don't want to eat flesh of an animal, they won't eat this. But other than that this is fine. If u eat flesh of an animal fish etc you can't call yourself vegetarian. Rather you can call yourself an ethical non-vegetarian if you eat this cell-meat.

The most intriguing prospect for me is being able to go to a store and buy any portion of any species in the animal kingdom or even custom meats and dairy products. Just think if you are a Chef, the possibilities are endless.

OMG he was still missing his friend, the chicken. This was touching. So glad this new food tech is on its way to commercialization!

Think of how it could eliminate food hunger in poor countries 😍

I'm totally in, hopefully it won't be unaffordable

99% reduction in water use, about 90% land reduction, the ability to scale production in gigantic skyscrapers.. it just makes sense!

This is the future of meat production! I wonder if lab made eggs and dairy could be possible too?

A couple of decades ago, when I was a vegan in the nineties, I wondered why if human skin can be grown for grafting, why can't we grow hamburgers?

Very cool! There's too much waste and pollution in animal agriculture, let's cut out all the deforestation and runoff.

Imagine making your steaks at home like we do with bread machines now

The ag industry sold its soul years ago, traded locally grown, highly nutritious food for large scale industrial production. The price we’re paying now is a generation of people disconnected from the source of food and who are buying into the likes of highly processed, food-like products. We are learning more and more how holistically grown, whole foods are not just important for our health but also the health of the planet. This video highlights more of our folly, thinking we produce something better than what we can produce in harmony with nature. These are propaganda pieces that show a shiny facade, leading the unsuspecting to believe there really is an “easy button”, but that does not exist. I encourage anyone reading this to find local farmers, begin connecting with with where food comes from. It will be so much more satisfying and fulfilling than this artificially grown, vat-grown “meat.”

I’m all for ending the savage cruelty of CAFOs and the massive negative impact that industrial meat production has on the earth… and human health, for that matter. BUT what are these ‘nutrients’ that are fed into the vats of animal cells? what INPUTS are needed to grow meat in a lab, and where are they sourced from?

Holy 🐄 Cow! Like literally, if this company IS gonna be successful it's going to be Apple or Tesla of meats. Questioning the status quo, helping an industry survive the demand and I mean demands both in consumption and production. If Ashley says it tastes like chicken, well it can at least help the food/meat industry by manufacturing products that can help ease both on the manufacturing and consumption side of the market needs.

He is a telugu from India.

Thank you for sharing this insightful video! I personally think this cultured meat is a great innovation in the food industry because it is more environmentally friendly (uses less water, produces less pollution) and more sustainable compared to regular meat. Amazing work!

This is our future.

16 minutes of what!. We couldnt see any part of the process and at the end they showed us a piece of "meet".... This looks like a commercial for the company! Marketing!

we cant wait to introduce our next product, soylent green

Sounds funny in a context of this market :)) "We are standing on it at track record being able to question the Impossible and keep moving Beyond that..."

Next is figuring out how to do the same thing on a space station and other planets

Very misleading of the guy to say “you grow a 2000 lb cow and cut it down to 40oz steak.” That’s not at all how the meat industry works. Every part of the animal is used, you just happened to buy the 40oz steak and someone else bought the other stuff

So basically, no chance of super virus from the livestock.

Super pumped. Can’t wait!

So what exactly is used as the grower “clean nutrition”/what are people truly consuming?

So basically , if Bill Gates donate his cells to this factory can I taste big "Billy" burger out of him?

Synthetic meat factory, just call it a dog food factory that uses plants.

I REALLY like this guy! I hope it works without my third eye theory: That a younger generation may grow one in the back of their heads.

This is going to be as normal as cheese in a few decades. I would bet on it. And an incredible quantity of land currently used for livestock and growing their food will become available to rehabilitate, or other uses again. It could mean a shift to drastic reforestation for one. Since most deforestation is exactly to grow food for livestock, or gain pasture. I don't think natural meat is leaving the dinner table anytime soon, it will be a generational process for people in general to change their preferences, but this is technology - i.e. Eventually we will get so good at it, that it's better than real meat in all ways. Just a century ago game meat was still a common addition to most people's diets. Today it's a curiosity.

I really wish them success. I'd actually prefer this to printed vegetable, that other solutions bring.

whats it going to be called? Meatsanto?

RIP to your Dad, no doubt he's looking down on you and so proud

Just make it cheaper than actual meat and people will buy it. Don't worry about the moral fluff bs just make it cheap.

that's a great achievement, the big challenge would be to make it cheaper than actual meat all over the world. I would eat it for a more expensive price tho

This with no context is gonna be great

Im buying a crossbow and learning to hunt.

How can cellular muscle development be synthesized without movements to mimic natural processes like walking? If animals that move around a lot have healthier nutrition profiles than animals that are kept stationary, why is the same not true for vats of meat?

Where and how do you harvest the animal cells from animals in order to grow meat, how does it affect the animal when you harvest cells ?

I think this is great! I wish the process was more simple so I could grow some 50 gallon drums of meat.

Not addressed in the video are, if this is successful, the ramifications to the current meat farming industry, cultural implications, etc.

I will never eat anything made in a lab. And now I will never buy food for my dogs with chicken.

I bet it's close, but the texture is one of the things we love about meat. I can see a world where kids will never know what it like to sample the flesh of a real animal (being raised on these vat meats).

this guy is a legend in my book . Court adjourned

Cows will be out of work, who’s going to employ them? Think about the cows!!

very likely the futur of food, not because killing animals is unethical or cruel, its just so inefficient

This is amazing. Hurray for all animals!!

This is a way better alternative thinking about human health, than the impossible meats out there all made out from weird derivatives of plants. Although this should classify as a GMO, at least is meat and the body knows how to process it

Once they hammer out a successful McNugget this will take off

You guys have made this devoted vegan happy!!!!!!

I'd like to see how it looks as it comes out of the tubs. I'm assuming they didn't show this because either it looks really gross or they're pulling a Theranos...

This looks like a scene from a sci fi movie.

Hello 2021 commenters. I have come back from the future to tell you that the synthetic meat industry is faltering.