When voters look to learn more about candidates, authenticity is one of the foundations that they use to make their decision. And voters continue to view direct mail as a strong conduit for building that connection, with almost 60% of Americans believing that mail is more factual than other forms of political advertising. Watch our video that illustrates how direct mail stands out as a campaign outreach tactic - and should be included in your integrated campaign - in a fun and informative way. Visit DeliverTheWin.com to learn more.