Watch Andy Field, author of the 6th edition, talk about the different characters in the book. Which character can you relate to?
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The book blends humour and step-by-step instruction to make learning enjoyable and effective. From foundational theories to advanced techniques like regression and multilevel modeling, Field brings statistics and SPSS software to life with engaging examples and activities. The book also includes an updated online resource featuring videos, case studies, datasets, and more to enhance learning and develop essential skills.