There weren't any jump cuts in the end. But if I'd taken that part out, it would have meant... a jump cut. Maybe I missed my calling as a freestyle rapper.

Regardless of what the positives are, let's be honest this will ultimately lead to one definitive outcome... Higher prices for consumers.

I jumped the Serato ship once they adopted the SAAS model. I've since ordered a Condesa and going Traktor. Haven't looked back since. Pioneer sound was never for me and as an industry insider, it breaks my heart to see clubs and festivals saturated with Pioneer gear when there are so many more interesting options out there.

This reinforces my preference for vintage gear. I want something that I can buy, works out of the box, and lasts until it breaks and can't be repaired. I'm wary of anything that requires software support to keep running as it was intended. I'm adamantly opposed to paying a subscription fee. Consolidations like this seem to increase the risk that older products will lose support and their useful life will be cut short as a result. Also, as these smaller companies get eaten up by large ones, it feels like our options are becoming more and more limited. For example, I don't think any company offers a good scratch mixer with an external effects loop these days. Most good audio gear is not cookie-cutter. The little oddities of the gear that sets it apart from other things on the market are often what makes it great. As the companies get merged, those idiosyncrasies tend to vanish. For example, I don't think any modern DVS mixers have external effects loops anymore. On the other hand, if this move somehow betters Serato/Recordbox without limiting availability to Alpha Theta products, then it may be a good thing. We may get the best of both worlds. Not that it matters to me because my trusty Rane TTM-57mkii is "no longer supported".

Hoping that they fully understand the importance of Serato software to a huge number of DJs. It would be nice to export to USB from Serato or have serato software running on a CDJ/XDJ.

this makes perfect sense, Pioneer will be releasing all in one controllers in the near future with the Serato software baked into the hardware from the ground up, which will include stems, FXs, and DVS mode. This will compete directly with the Denon Prime 4+.

The positive? Denon will now have to work on what I’ve always wished for: a proper DJ platform for their controllers. I love Serato, but the more I use Engine DJ, the more I want to use it exclusively.

My first concern was also that Serato DJ will be a Pioneer exclusive thing in the future. I simply can' t imagine Rane Mixers without Serato for example.

Hey there, my gut feeling is telling this is how it’s going to play: For medium term nothing major will happen, but in the long run I think that Serato is going to be deprecated, slowly and surely, until it becomes irrelevant. Let’s not forget that Rekordbox in performance mode is basically a Serato clone but it’s more open in terms of hardware, soundcards especially. They even use if I recall correctly the same frequency for the DVS as Serato and Serato disks work in some way with RB. In terms of hardware, yeah, maybe we’ll see something maybe interesting, although given the last releases from Pioneer except the REV 7, I highly doubt it. InMuisc won’t take kindly to this, i’m sure, and maybe this will give opportunity to N.I to finally release some standalone hardware as they’ve done with the Maschine+ and finally making Traktor Apple Silicon native, so the knowledge of RISC based CPUs is there at this point, hopefully the incentive is there as well as we need more competition. I don’t think that Pioneer owning the booth more than it does is really healthy, as it’s not really healthy in my books the status quo either.

Its been a minute; looking good man!! Keep up the good personal health work. Its important, way to be a positive influence.

All I can say is, if you are currently enjoying the way serato works for "free" with your current hardware then buy a backup of that hardware now and grab a backup of the latest software because 100% chance that future hardware/software releases will be subscription tier based.

I have 2 initial thoughts. 1. Alpha Theta doesn't really need to change anything. This is likely mostly a business play to immediately get a huge amount of market share. Now Alpha-Theta gets Serato license fees when Denon/Rane/Numark etc hardware that unlock Serato gets sold. 2. It's more interesting what InMusic does. They don't have an in-house DVS anymore. And if they continue to buy from Alpha Theta and let's say they could have a choice of licensing Serato or Rekordbox then do we see the possibility of REkordbox compatibility on InMusic hardware? Or the third choice, start working with Traktor. I wouldn't be surprised if InMusic buys Native Instruments or the entire Soundwide parent company (that I think had huge layoffs recently).

THANK YOU MOJAXX ALWAYS INFORMATIVE !!!!!!!!!!!!!!!!!!!

Typically a company will buy another if it's cheaper to buy their skillls and products/services than do it themselves. I see this as a huge pat on the back to the Serato team. Sure it's going to end up as one product down the line, and as a DJ I look forward to the result.

One thing we might see coming out of this is Pioneer snagging Serato's superior stem separation tech and bringing it to a future generation of their club hardware.

I feel like the market badly needs Traktor to come back, but then again I see them as more likely to take business from the InMusic family than Pioneer. Lets face it, with this Pioneer have ensured that they have things sewn up in the pro market for a long long time.

First thing @MoJaxx great work on all the info over the years. This however going to get crazy in about 6 to 8 months for anyone one not using Pioneer gear... which means for a lot of us new changes (myself included mostly INMusic brands) this is crazy news. I believe however there is more to come....

Hard for me to have a strong opinion because I am a Engine/Denon user that also spent most of the past 10 years on Denon using decks to control Traktor. Would love to try Serato on the Denons but I believe you said the integration on the SC6000ms wasn't the greatest. Also everyone always says don't switch software unless you have to but it is an interesting bit of news. One thing for sure, there has never been a more fun time to be into DJ gear. Shame some of the prices are so high these days though.

i said this would happen about 5 yrs ago. congrats for getting the big bucks Serato, helped me make the little bucks since 07

Thanks for this @mojaxx, I use Serato with Pioneer gear.. and was looking to move to USB Dj-ing soon, so this could make my transition easier, but can't see it changing anytime soon without using 3rd party software for cue points etc.. but yeah a bit of concern about Hardware manufacturers like Rane, Roland, Reloop, Numark, Denon etc.. they will jump ship.. I'm sure

I just want to plug my laptop into any pioneer player and have it work seamlessly with Serato software and be able to use one library for both Serato and Rekordbox.

You took the words out of my mouth. This is exactly how I feel!!!!

3 years ago, I was told Traktor would be out of business soon, and today is looks like, it’s only a matter of time until Serato becomes No ‘More

I see a future where either RB or Serato is discontinued. Probably start as of today, then one of the products will get all the features and the other just patches and keep-alive stuff. They will consolidate the software over time. Can't see why they wouldn't.

Yes, Rekordbox DVS can be used with any interface if you have a subscription service . If not, it will only work on Pioneer gear for free.

Wonder how this will play out.. tech wise can help both, more compatible gear would be bonus, maybe certain new elements will add cost options e.g usb export mode, unlocking features, dual compatibility etc.. ..hope they respect the serato heritage 🤟 🤨🎵

I don't think we will get it. But I'd love to be able to analyze my tracks in Serato and have my CDJs be able to read the info. However, if anything like that is going to happen, I don't think they will update the firmware on older gear, but only introduce this to newer gear.

Monopoly > Subscription ONLY model > Locked down Functionality behind an additional Paywall Honestly not a good direction at all for anyone other than Shareholders :(

I would love to get continued support for the RANE 62! Best mixer ever (for me at least)

I think is time for technics to come up with their controllers , cdjs & mixers .

Just need the clarity of Serato's stems in Rekordbox and I'm good. Orrrrr even better, that clarity in the new Pioneer mixer!! Just got a semi!

Wow I did not expect that..😳

Man is buzzing on social media right now as we speaks, for all the serato users, is going to be interesting moving forward with all the developments in the software.

Aside from something alike an Opus with stems (prime 4+), I will not be surprised if Pioneer really expand into music production - essentially a competitor for MPC’s, Maschine, etc. Cookin Soul’s videos with Serato Studio were dope - maybe we’ll see him do it without a computer

Thanks for the info, Mo

there is a lot of things i like about rekrodbox and sdj pad fx be put in serato rekordbox sync sytem 16 pads be put in serato if they combine the features f both this will be increadable

doing New Zealand proud !

I love Serato but I ever convert my library on RB too.. but, if this news it means we'll have just ONE DJ sw.. 🤩🤩🤩

My first thought is Serato's stem technology coming to Rekordbox, hopefully soon.

Eu acredito que será um divisor de águas , pois a Denon DJ poderia criar seu próprio Software de DJ o (Engine DJ) e com isso as outras marcas que não tivessem suporte do serato por conta da Pioneer, migrariam para o suporte da Denon DJ, e com isso teriam muitas marcas para competir com a Pioneer , nem tudo está perdido .

Hopefully we see some improvements for both platforms, can't wait for serato to support all poineer gear with hid mode, xdj 1000 mk2 or the 700 are not supported looking forward to that update

Great Video! Thank you

DVS Serato user for 8 yrs , things just get better , bring it on

The fact that we can have Medidata be used on both software is perfect

My concern is Serato will move to a subscription based service only. As it stands now you can either subscribe or purchase Serato DJ Pro. I'm worried that they will do what they did with Rekordbox after update 5.8. The next major Serato update could turn it subscription based only.

Great explanation of what has happened and the possible outcomes. I'm just worried that Pioneers support team quality (terrible) will end up influencing the Serato team, and also bog down the recent pace of advancements that Serato has made to their app. Otherwise, maybe they will make a simpler way to port playlist between both Serato and Rekordbox? As a Radio DJ, I really prefer Serato and it's ease of use, but for events I always have a USB stick loaded up with my playlist. It would be nice if I could just sync my playlist between both with a quick touch of a button.

I sure hope that this motivates Denon to develop engine dj to a killer software

Could this signal the end of the laptop as an integral part of a DJ/production setup? Outside of a prep tool. Let’s say they move the library management to the cloud and enable mobile device management…it’s gonna be interesting nonetheless.

Film in 4k. Export in 1080 and use that latitude of resolution to make zoom cuts instead. Your medium shot also provides you the latitude. 😊

My initial thaught was Serato's stems coming to RB, which would be very cool imo👍

Perhaps inMusic will make a similar play to acquire Virtual DJ, Algoriddim or even Traktor. Seems likely they will at least develop Engine DJ into a subscription based software that exists outside the Denon/Numark standalone ecosytem.

If they create fully integrated firmware/software/hardware that maximizes a rekordbox/serato/serato studio/serato sample union, then Denon/Akai/Rane would effectively have to collaborate on new products to compete. Could get really interest for “Next Gen” DJ gear.

Looking good dude 👍

Glad I’m a Denon DJ user.

I think AlphaTheta needs to remember it was healthy competition that gave them the financial ability (rekordbox would never be where it is without other platforms forcing it to adapt) and desire to acquire Serato. So I hope they not only allow but incentivise young companies that are innovativing in this space to use their licenses. This industry, to me, is only in its infancy, we only just got stems, shortly before that streaming, shortly before that we almost had no bloody idea the legalities around even djing at all.

I hope: Serato gets a preview for library on the cue mix. XDJ RR gets serato liscence fast...

I see great things happening with this mashup

Serato with CDJ export support would be great. I use both Serato DJ and Rekordbox and vastly prefer Serato. The looping, cue points, library, UI, and track analysis with info stored to tags are just so much better on Serato and would be great to have a single library with analyzed tracks and cue points that I can also use with CDJs without needing to always move playlists over to Rekordbox and re-set all my cue points and stuff... Cautiously optimistic but at the same time fearful about the long term future of Serato DJ as an independent software (I have been a Serato user since 2007). Let's just hope Pioneer does not immediately convert it to a subscription software...

No one has mentioned Phase support for Serato DJ Pro. After the buyout, I can see Phase will be directly integrated with Rekordbox DJ just like how Phase works with Serato DJ Pro.

Inmusic should work on getting Traktor. still the best DJ Software on the market if we talk about algorhythm quality and beat grid analysing. also Inmusic - Denon needs to step up in effect sound quality to be able to stand in long term. so the izotope Genes in Traktor would really help.

Fully agreed on all points!

I've been DJ'ing with Serato since it's inception back in the early 2000's. I've DJ'd on other software, but Serato has always been my go to because of support, development, stableness and features. I would love to see a stand alone controller with Serato built in, no laptop needed, just a USB. If Pioneer is smart, they would incorporate Serato as the software OS, DVS and combine it with Rekordbox or completely make a standalone Serato controller for Serato users and continue their Rekordbox gear. Give us options and you'll always have the market.

Geez so will engine Dj become the number 2 brand ? Good info -Thank You

Not needing to setup Rekordbox and have a second library to play using USB / CDJ once in a while will be a dream.

Fook i was about to buy the Rane four which is designed around serato, think i might go with the pioneer flx10

I’m a Serato Video + Soundswitch DJ. I’m rocking RANE FOUR right now and I love it! But I understand this move from both Pioneer and Serato. InMusic have been pushing significant improvements of Engine with more affordable hardware. It’s been strange that Serato didn’t take full advantage of the Prime 4 screen over the years. So if Opus-Quad becomes the ultimate standalone Serato Controller, I think that could be game over for InMusic to stay at the top without making Engine DJ the leading software on the market. I love the competition and I really hope the Opus-Quad center screen gets the Prime 4 treatment with full support for vertical 4ch mixing + Serato Video, STEMS and Flip controls. That would be amazing.

Those who bought Serato back in the days will hopefully retain their licence rights. I wonder what strategic move Inmusic has in response to this partnership. Virtual DJ has always worked well with Denon and other brands. Their developers tend to be up to date in mapping VDJ to most gear. Hopefully Alpha Theta won't overcharge competitors for Serato rights. This might spell doom for them, and customers. There's lots of duopolies out there, don't want to see this occur in the DJ industry. Cheers

Wow! They know what they’re doing. Anyone who had their eyes on a Rane or any other non PioneerDJ gear is thinking twice about getting it

Pioneer will most definitely put some limitations on the software but they’ll also put it on phone and that’ll be good for on the go music organizing.

Gotta let this marinate. I’d love for this to shake out upsides only. For example: Alpha Theta/Pioneer DJ could say we bought Serato to make it better. And better by my definition would be the standalone functionality of Rekordbox Playlist to a standalone software “SeratoBox”. But what about the obvious downsides: decreased competition, decreased choices and increased costs. Pioneer DJ gear is already pretty expensive. Will this make other manufacturers brands that want to continue to ship with Serato inside more expensive?

mannnnnnnn i hope you are healty....

This may be good for VDJ and Trak....Now Rane, Denon, Roland, etc will look to them more for software integration versus Serato and RB

I’ve literally just got the reloop flux! Hope it can stay!

I wonder what this will mean for soundswitch users. I use that to control my lighting with serato currently, but it's a direct competitor to Pioneer because it's owned by denon.

The good thing about this for me is, I'll never stop use Virtual DJ 💯

As a person who recently took the plunge on switching from Serato to Rekordbox, it feels like I made the right choice. The possibilities of RB implementing Serato’s strengths in Stems/Studio/PnT or Serato finally going standalone or implementing the library management strengths of Rekordbox all sounds amazing to me. Although I really like Rane hardware, I find myself purchasing Pioneer gear more often than not. I love the idea of having one source for technical support. I recently had an issue with my DDJ-1000SRT. Bouncing back between Pioneer support and Serato support was a nightmare. The idea of eliminating that situation is music to my ears. Overall, I think this is great for the technical side of this equation. I do have concerns about a potential monopoly and the impact on pricing/subscriptions. I agree that seeing how InMusic responds is going to be really intriguing.

Maybe they’ll finally integrate stems into CDJs now 😊

I predict a subscription based Engine DJ software coming that works with all of inMusic’s non-standalone hardware.

i would love to try rekordbox with my numark platninum. but dont know if that is possible.

My question in the mid to long term will Pioneer continue to support Serato or will it fold Serato into Rekordbox there's really no reason to have 2 software's that essentially do the same thing

Holy crap. This is big. Wow. Where will this leave Denon and rane... Hopefully we will get some useful changes in serato.

6 months ago, when hesitated between Serato and DJay Pro, my inner voice said, Serato soon will not available! I have listened.

I think inmusic will buy either Algoriddm or Virtual DJ personally. And wthdrawing support with soundswitch for serato potentially...

It could be great, imagine having serato capabilities whilst only being a USB dj! Like the use of serato stems on cdjs/xdjs without having to use a laptop would be quality!

I hope doesn’t change the bmp in Serato. I would like to see some of the features that rekorbox have added to Serato

What can one expect if one has the full license. Will updates continue?

I think serato will remain because it's the standard to most djs but it doesn't make sense for both softwares to remain unless they tailor them to different djing styles. I.e. Hiphop and EDM djs. If a software has to go I think it will be rekordbox and we will see a major revision to serato (basically a comb of both). Pioneer and serato have been working together but I think pioneer has the resources to push innovation that maybe serato doesn't have.

Do you think we could see more rekordbox compatible controllers outside the Pioneer DJ stable if InMusic continues their alliance?

Hopefully they re invest in updating Serato Video. I feel like thats the step child of the software.

My little concern is what about the free serato dj pro like rane four i hope they don’t put some fee for that

Many acquisitions these days are ‘talent acquisitions’. People who are good in software are hard to find and well paid. I can imagine that Pioneer DJ may choose to shift some ‘resources’ (read: people) around for the further development of RekordBox. It may also on the very long term decide to merge best of both (RekordBox and Serato) into one software platform - but will then have to also open it up to 3rd party brands. Business wise, a very important ambition of this combo will be to become the go-to streaming platform. Then you get a stronger strategic position in the music industry with lots of options to extend the recurring revenue business model.

Pioneer's complete domination of the industry sure isn't something I'm happy about. But I've long since been mostly resigned to that. If this means that in future I can control Rekordbox with controllers that only Serato supports today then that would be cool. So some potential advantages. Or like you say exporting USBs from Serato that will work with Pioneer gear.

As far as this goes, I think everyone has more questions than answers. Whats going to happen to all the faithful Serato Users, etc etc. I think if they just out right say what their plans are it would help most consumers understand the plans for the future. Other than that, Im both excited and worried bout whats to come.

Right now, I think inMusic is wishing they’d thought of this acquisition first. It really would have made a lot of sense for them given the RANE ownership and that Engine DJ currently only runs on Denon and Numark standalones.

Maybe Rekordbox Stems will be as good as Serato’s now. Would love to play using Serato in standalone mode

This is going to be really tough news for Reloop and the InMusic brands like Rane. They will effectively need to share any hardware innovations with their biggest competitor. That’s going to move them almost immediately away from Serato, I think. Being honest, I think the losers here are Serato users who don’t use Pioneer, or have a multi brand setup. Or just have enjoyed the ability to choose for different setups. Great to be a shareholder in Algoriddim right now, I’d say. Wouldn’t be surprised if they saw a hefty chunk of investment on their stability and stronger partnerships with Reloop and In Music. I would be looking forward to tighter integrations between Pioneer and Serato but it’s already pretty darn brilliant!

I can see Serato having a lower tier for their "home DJ's" and Rekordbox being for the professionals.

I feel like the audio engingeers just said "fuck it we don't get the stems thing, help us" and it escalated so much this was end result 🤣🤣

Lets see the future for the pass year the only thing serato did is making our laptops slow so lets see what pioneer can do

Troktor Pro full mapping with special gear designed from Denon - setup from my dreams would be more possible now :)