Don't do this if you want a successful music career.
Рет қаралды 822,442
Күн бұрынThank you to Lewitt for sponsoring this video: www.lewitt-audio.com/micropho...
Moog Matriarch giveaway is over - thanks to everyone who entered and congrats to Mesbah M for winning the draw! I do giveaways all the time so follow me to make sure you catch the next one:
Instagram / andrewismusic
Facebook / andrewismusic
Twitter / andrewhuang
TikTok vm.tiktok.com/weEbNK/
Support my work on Patreon and be the first to get all my new music: / andrewhuang
★ LISTEN TO MY MUSIC ★
Spotify spoti.fi/2pF0qRB
iTunes apple.co/2psaUmL
Google Play bit.ly/2qlhAjy
Bandcamp bit.ly/2oRWCby
★ GEAR ★
Disclosure: Most of these are affiliate links - if you buy anything through them (even if it's not the linked item) I'll receive a small percentage, which helps support my channel.
Music software (Ableton) www.ableton.com/shop/live/?af...
Keyboard bit.ly/2MH4xbN
Modular www.pntrac.com/t/TUJGR0tHS0JH...
Headphones - lots of hype amzn.to/2JmTmDK
Headphones - super pro omg amzn.to/2VOcmjz
Small audio interface amzn.to/2H7x4mx
Big audio interface bit.ly/33r0SER
Analog preamp/comp bit.ly/2RvrYIe
OP-1 amzn.to/1RI75C4
Ableton Push www.ableton.com/shop/push/?af...
How I learned synthesis bit.ly/2PROCoT
Mic 1 bit.ly/3uqMrwH
Mic 2 bit.ly/3eWuBv1
Vlog mic amzn.to/2lpjHEq
Lav mic amzn.to/3ssEZ66
Main camera amzn.to/3FngomP
2nd camera amzn.to/2aHkv35
I use Distrokid to get my music on streaming platforms - get 7% off your first year here: distrokid.com/vip/huang
If you're new here, my name is Andrew Huang and I'm a musician who works with many genres and many instruments - and I've also made music with many things that aren't instruments like balloons, pants, water, and dentist equipment. For more info visit my website: andrewhuang.com
You can also stream and download my 40+ albums and EPs at andrewhuang.bandcamp.com or check out my other videos at / andrewhuang
Thanks for watching today and a big hug to you if you share this video with someone!
@RickBeato 2 жыл бұрын
These are my favorite videos of yours. Your honesty is so refreshing and insightful. Thanks Andrew🙏🏻
@queenpurple8433 2 жыл бұрын
BEATO
@EricGranata 2 жыл бұрын
Love your videos, too!
@WarmVoice 2 жыл бұрын
High praise. Thank you for a million production tips and insights Rick.
@snowscape 2 жыл бұрын
Rick, have you had Andrew on your channel yet? I'd love to hear you put Andrew in the room with some other musicians you know or otherwise chat with him; I love the conversations each of you foster so skillfully!
@makeshift_battlefield_music 2 жыл бұрын
Rick!!
@Catthepunk Жыл бұрын
I think I'll be that weirdo that experiments with music. I can't imagine becoming a one genre artist. It would be so infuriating. I love too many genres to be boxed in.
@LaMontMartiaN Жыл бұрын
Create a “new” one, incorporating your favorite parts of your favorite genres to create something refreshing
@Creator_Veeto_PAEACP Жыл бұрын
True, same here. The thing is, you will get your name out there much faster focusing on a single genre because of how the algorithms also work. They try to figure out who u are and who ur audience is. Fear not, you can still make a variety of music, but provide a single genre u think you’re good at for free as advertisement. Even drug dealers give some free to get you interested.
@Catthepunk Жыл бұрын
@@Creator_Veeto_PAEACP makes sense!
@trainpushingtutorials2822 Жыл бұрын
@@LaMontMartiaN Kikuo approves
@Mr.Marbles 11 ай бұрын
I think a good way would be to just make multiple names. So the people know what they will get with each name but you can still make whatever you want
@pbbbht 2 жыл бұрын
“The weirdo who’s always experimenting with music” is why you’re one of my very favorite channels, music or otherwise.
@argh01hass 2 жыл бұрын
💯
@danielsmith9619 Жыл бұрын
Weird is different people smart people like weird....be smart love weird...drink beer! Be kind! Thus is the wisdom!
@LLusion 2 жыл бұрын
man, i feel this 1000%. a major thing i fumbled with my channel was that I got cocky really fast and thought i was going to continue growing as fast as i was, and being able to make any type of content at my own rate and thinking everyone was gonna rock with me. I had to face the sad reality of this, but it also taught me a lot and excited for the future to come. Thank you for this video Andrew, great stuff!
@emilygreen853 Жыл бұрын
it’s the longevity that’s important, loved your 2020 tiktok vibes bro miss them
@ariel.verses Жыл бұрын
Okay, but you’re doing amazing periodt 💅🏾
@VirtualRiot 2 жыл бұрын
This is an amazingly informative video and also motivates me to start getting into my own KZfaq channel again. :)
@andrewhuang 2 жыл бұрын
Need those VR vids 🔥
@arjunpal6303 2 жыл бұрын
Pls do so
@QrchackOfficial 2 жыл бұрын
please do, we're all ready for more
@TGKawikachu 2 жыл бұрын
Teminite has already started a YT channel, now we just need you. If you start uploading, my life will be complete.
@ThrillSeekerVR 2 жыл бұрын
@@andrewhuang Did you say VR vids? ;)
@makeshift_battlefield_music 2 жыл бұрын
I had to take a deep breath before watching this video. I've been recording music for nearly 20 years, recorded 15 albums, hundreds of songs, been on youtube since 2008, but performed in maybe only 10 gigs and made about $500 from my music in my entire career. Sometimes I feel like I've failed, but I remember that small handful of fans who really enjoy my work, and I keep in mind that recognition and praise are not why I create music- I do it mostly for my own mental health. I'm lucky to have a good day job lol. I really dig the wisdom and insight that you share in this video Andrew.
@osirisofthesouth2853 Жыл бұрын
What’s your artist name on Spotify ?
@logiarhythm6285 Жыл бұрын
Just went to your channel and listened to In Your Dreams, I really like it, sweet breaks and harmonies!
@logiarhythm6285 Жыл бұрын
@@osirisofthesouth2853 every small artist crying hearing this question... Spotify is made for mainstream, not for the love of music
@osirisofthesouth2853 Жыл бұрын
@@logiarhythm6285 then your all dumb fools who can’t afford £30 a year to upload anytime EVERYWHERE with Distrokid
@ItsJustAdrean Жыл бұрын
Do you have any networks aside from YT? I'd gladly follow you. Most of my fans are on Newgrounds
@MrElectricNick 2 жыл бұрын
IMO the idea of "unified sound" with an artist is changing. It used to be based on genre, now I'd say it's a sonic signature of songwriting or production that transcends genre. I still think Andrew has a unified sound because of 1. His Voice and 2. His personal songwriting style. Genre is becoming less relevant in the wider music industry.
@TheR6R6R Жыл бұрын
A little late but I'm here to share the same opinion. Especially with how music is being consumed and spread nowadays through TikTok and streaming services. Genres still function as a baseline for how music could be classified, but it's far more reliable to find what you might enjoy by looking at names instead of genres. I psrsonally have found so many new artists just through my favorite musician's own playlists, radio shows, or interviews. I'll be using your term from now on. Thanks!
@ColeRolland 2 жыл бұрын
Late to the party here but man, Andrew, this is a phenemonal video! Love your insight so much!
@EnergeticSpark63 Жыл бұрын
hey
@IanKnowland 2 жыл бұрын
In the immortal words of Ron Swanson: "Never half-ass two things; whole-ass one thing." Great video and exactly something I'm dealing with right now. I started going to school full-time right as a great long term music opportunity landed in my lap and I'm coming up on a crossroads where this is desperately what I need to consider. I'm one of those people who tries to whole-ass several unrelated things so I'm ready for any opportunity...but that just makes me less prepared when any of those opportunities actually knocks on my door.
@ProdYear 2 жыл бұрын
How the hell do you define "things" tho? Like I am trying to get a Norwegian rap/producer career going and then I sell leftover beats here cause what else should I do with them? But that involves marketing and video editing but I mean that's translatable to a rap career tho
@IanKnowland 2 жыл бұрын
@@ProdYear Well sure, "thing" is going to mean something different to everyone. It can be a tiny specific thing or a much broader basket of things. I think the big point to consider is whether any of those things take away from the others you're trying to juggle. If you are sacrificing your ability to advance your rap career because you also want to write music for television, for example, those don't have as much overlap and will probably require you to choose a path at some point. Marketing and video editing are great skills and they're in alignment with your rap career, but even then you might want to outsource those skills down the road if they end up giving you less time to do the thing you're using them for. But if it adds to your career, then I wouldn't say it's a separate thing. It just goes in that rap career basket.
@NathanJamesLarsen 2 жыл бұрын
The choice to do something that would make you LESS successful to find deeper satisfaction in life is something that requires a lot of maturity - super cool to hear that thought. You've been a solid inspiration to me for several years - keep doing you
@GoneAfterMidnight 2 жыл бұрын
Nathan x Andrew collab 👀👀👀
@NathanJamesLarsen 2 жыл бұрын
@@GoneAfterMidnight I'd so be down
@ploopybear 2 жыл бұрын
I guess that trashcore artists are really mature
@Holobrine 2 жыл бұрын
Maturity and also a steady enough income even without maximum success
@Rhythmattica 2 жыл бұрын
So with ya. Money is Money. Music is a language, and one that can last past your own lifetime.
@ThrillSeekerVR 2 жыл бұрын
Love this message. Totally a different outlook on my part. I unfortunately don't have a music based channel, but I still make music on the side wanting to pursue a music career in the future- but the fine focus needed pulls me away from both music and my channel. It's a struggle
@goodtyme 2 жыл бұрын
wasnt expecting to see you here lol
@nateslack1205 2 жыл бұрын
Thrillseeker virtual concert incoming??? We could get a bunch of people together and jam in vrchat
@rysea9855 2 жыл бұрын
Wasn't expecting you here, but I'm not surprised either lol
@wafflebuddy0319 2 жыл бұрын
Saturday Songday!
@eiryna4560 2 жыл бұрын
yooo was completely unexpected to see u here
@exyl_sounds 2 жыл бұрын
Literally everything said here is sooo true and relatable. I learnt a lot of new perspective and it also reinforced some things I was doing right. Andrew huang just woke up that day and decided to spit pure uncontaminated facts.
@Gamecraft2525 2 жыл бұрын
flute?
@z-boss 2 жыл бұрын
Right on, everything he says is so relatable..
@z-boss 2 жыл бұрын
Your music is awesome btw. Got a new sub! 😊
@Hainbach 2 жыл бұрын
Good to hear you reflect and see your new approach. Such a journey it’s been following your channel, looking forward to the future!
@diegomolinaf 2 жыл бұрын
When I listen to an incredible analog device, I always think: "this is Hainbach territory" 😅. You have managed to create your own brand, quite successfully. Cheers for that!
@cryptout 2 жыл бұрын
I’ve been following both your channels, from the start. You should do a nice deep ambient collab album together and release a few videos of the process.
@lema1337 2 жыл бұрын
Hianbach and Andrew Huang collab when?
@blackdog6969 2 жыл бұрын
Haven't seen you in a bit. Gotta see what you have going on, Hainbach. Good to see you still around and active in the muso community
@snowscape 2 жыл бұрын
Hainbach! I feel the same as you said it for both of your channels! Fantastic content creators, you and Andrew both
@RickyTinez 2 жыл бұрын
Great video Andrew! A fun question I'll ask myself sometimes is "What can I do less of?" and then tag on "for my career" like you ask in this video. I find it helps a lot with focus since you let go of things that aren't the most helpful! Miss you!
@wraggal 2 жыл бұрын
Ricky, I watch your videos with a hint of jealously that you've got a dope day job and still manage to be in the top % of quality production youtubers. I hope you recognise that where your at is a really good place and don't burn yourself out too much! Thanks man
@andrewhuang 2 жыл бұрын
That’s a great perspective man!
@808_trumpet 2 жыл бұрын
@@andrewhuang pov - you just made all of the fnf Community mad and we are going to doxs you plus we had a massive mod come out last week name indie cross so go have fun burning in hell Sans-
@jonc8561 2 жыл бұрын
@@wraggal What's his day job?
@Doublejones 2 жыл бұрын
@@jonc8561 focusrite
@ibisflower5918 Жыл бұрын
In my early life, I chose a practical career over music, but now that I'm stable, I want to fully devote myself to music. I'm learning as much as I can as quickly as I can and making music as much as possible. I don't know whaty life would be like if I'd chosen differently all those years ago, but I know going forward, I will pour myself into music and make it my life.
@dudedude365 Жыл бұрын
What kind of job currently you are doing
@theecube1 2 жыл бұрын
As someone who's been following you work for a loooooong time (we're talking back in the "I made a STWPT song my flip-phone ringtone" days), it's been an absolute joy getting to experience the art and music that you've gifted us over all these years! The passion and joy you have for music has always shone thru no matter what you're working on, and at the end of the day, that's why we're here for YOU - it turns out "music and videos made with love" is a pretty awesome brand
@insaneintherainmusic 2 жыл бұрын
As someone who just exited that period of hyper focus in their music career, I really appreciate this video, Andrew. Maybe it’s the kind of thing where you need some long periods of focus and long periods of diffuse searching… just in the same way the creative process works, but at a larger scale. Thanks for making this!
@JACKSONPRYORBENNETT 2 жыл бұрын
I think this statement shows a great level of awareness man
@martytables 2 жыл бұрын
Insaneintherain, your music is awesome man! Have been listening to sinnohvation for hours!
@PutingPinoy 2 жыл бұрын
_Thank you for all the care with which you have used your influence for good!_
@freashty Жыл бұрын
It is insane how much you do for the internet music community - I don't think there's another single channel that offers this much value to such a wide audience
@i_make_sounds 2 жыл бұрын
This is one of the best music channel subjects I've seen in a long time. Every one talks about WHAT they do, no one seems to talk about how they approach it or even why they do it. Thanks for bringing us along for the ride with your brand.
@morningbell3690 2 жыл бұрын
I think a master of this cohesion is David Bowie, a man who changed his concepts and characters all the time but remained consistent.
@whataboutit1430 2 жыл бұрын
^ Exactly! Some artists just need to explore more material to stay sane. At some point someone asked Miles Davis why does he keep creating different styles of music, to which he said: 'I always change. It's like a curse.' I think Andrew is totally that kind of musician that needs to experiment with his sound in order to not feel stagnation. And that's normal when you're super creative! :-P
@zephaniahmcdaniels 2 жыл бұрын
This is true. The thing that makes Bowie different though is that he focused on a singular concept and expanded on it for each individual project. Those projects then were marketed for years. In Andrew's case he releases so much so often that it's hard to keep up with, hence the dilemma presented in this video
@Bati_ 2 жыл бұрын
Radiohead released one of their most commercially successful albums, "In Rainbows" as a pay-what-you-want release yet they didn't see a decrease in their albums' sale but an increase (even more so than an album that is marketed in a traditional sense in today's world.). I think this is a good example of the difference between marketing and branding because even though they didn't need to market their work in order to maximize their profits, people still trusted them and bought their albums as they created an esteemed brand over the years. It's all about trust and how you would want to create a version of yourself in public opinion I think...
@Bati_ 2 жыл бұрын
Another example is the album OK Computer. Capitol Records warned Radiohead at the time of release that, after The Bends, their new experimental album was a "career suicide". The band decided to release it and the rest is history...
@AlexRome 2 жыл бұрын
Yes!!!! The first tip is the one I live by. Don't spread yourself too thin by doing too many things. The harder you go at one thing, the better chance you'll have at becoming successful at it.
@antonholmberg911 2 жыл бұрын
this is something im struggling with atm since i am interested in a couple things and am not sure what to pursue fully
@KNARD Жыл бұрын
This is literally the video every aspiring artist, creator or "influencer" needs to watch.
@duncansmith69 Жыл бұрын
The acoustic riff you play at the end is delicious! Also great video in general. Wise words.
@joelkulesha8284 2 жыл бұрын
I'm gonna be honest. Just keep doing your thing, I'll never stop watching. I remember first finding your channel back in like 2012-2013, and I have watched every upload (I think) since. As much as you may not be the next Beyonce, you are still successful and in doing what you did, you created a successful career that brought in your audience of people who, like you, also like every kind of music, and exploring, and having fun with it. Your channel really is so wholly unique on KZfaq because of that ever changing nature. You found your audience, you built your skills, and cultivated a community that had similar values. Sure you may not be the most successful when you try to do whatever you want. But at least you'll die knowing you did what you enjoyed and felt was important. That's how I look at it at least. Im in a similar enough situation, I wanted to make music and be a musician etc, but it's just not realistic. But I can make music for myself and enjoy it and maybe release some. And I can have a more steady job as an audio engineer where I still get to work with music. Idk, I can see myself looking back on a life like that and feeling pretty happy. Anyway. I'm very excited for that eurora k prototype! Also that tape echo? That doesn't look vintage!
@andrewhuang 2 жыл бұрын
Thank you so much. People like you have made this the best journey ever :)
@Drenius 2 жыл бұрын
@@andrewhuang you are one of the best KZfaqrs AND musicians I've ever seen, and one of the channels I've been subscribed for the longest! You made me dig new modern music basically.
@brandonw2471 2 жыл бұрын
It's so unpredictable how people will respond to even a slight shift in "branding". I remember when Andrew did the Spacetime series and a bunch of people were turned off because they "just weren't into the space stuff". I would have never thought people would have that reaction! That series was maybe the coolest thing on this channel so far!
@NiceJem1989 2 жыл бұрын
the space stuff was out of this world!
@darbling311 2 жыл бұрын
i am one of those people tbh, i watch for music insight, not for the... erm, aesthetic.
@brandonw2471 2 жыл бұрын
@@darbling311 It's understandable because all the videos on the channel have a certain ratio of entertainment to information, and some people's preferred ratio is different than others'.
@darbling311 2 жыл бұрын
@@brandonw2471 true, that's a good way to look at it.
@_nimrod92 Жыл бұрын
The space stuff amazing work but just like Beethoven said it's not made for this generation yet
@petervoglmusic2517 2 жыл бұрын
So great to hear you talk about this. I am a Classically trained guitar player who played in a blues and funk band for decades, lots of session work, and came to music production much later. My musical interests are as wide as they can be and pursuing that angle myself. Fortunately I'm not trying to go out and perform live shows or sell myself to a label. Always battling the time thing though of how to get the most production/music out of my day. Thanks for all you do. I recently took your online course and have followed you for a little while now. The positive energy you bring is so helpful and I try to bring the same to all my music clients. Rock on with your bad self.
@HenrikHarrell 2 жыл бұрын
It's so true, it's really important to focus on one thing at the time and keep going no matter what happens. I think if a person believes in what he/she is doing, he/she will eventually succeed one day. I really needed to see a video like this one, especially at this moment of my life, where I'm deciding to either go all in here on KZfaq or not. I need to make that list too, put it on schedule and delivery it to the Internet. Thank you, Andrews, for these videos. They are so inspiring! :)
@jakhow6641 2 жыл бұрын
For the people who want to do many things while still retaining that focus Andrew talks about, I’d recommend creating a “world” or concept in which all of your work revolves around. This allows you to move that focus into that world / concept itself and branching off from there.
@Masked_SVincent Жыл бұрын
That’s kind of how my music is, that came from not being sure which name to use so I just kind of combined them. So I go by Saint Vincent, but I’ll also use CjL (Chaotic justified Loyalty). Saint Vincent’s the spiritual darker personality where as CjL is the more personal music and standard hip hoppy stuff. They’re the same person, but two different personalities that Vincent is constantly switching too, sometimes mixing in the same song. Then there’s another side of Saint Vincent which I like to call “the cannon version” which is where the really spiritual experimental music will go and has a full story to it. I get way thorough with my stuff, even without releasing really any music, I have so much written and laid out and they’re set up in a way that they have to be released at certain times.
@ScottsSynthStuff 2 жыл бұрын
My suggestion if you enjoy producing different types of music is what I (and several of my friends do) - continue to do it, but release each music type under a different name/brand. McDonald's doesn't sell donuts. But they do own Krispy Kreme, so they can sell donuts without diluting the McDonald's brand. That way they can sell salty hot stuff AND fatty sweet stuff, and reap the benefits(?) of both.
@squiddyowlbairn1028 2 жыл бұрын
Andrew actually did that for a while. Songstowearpantsto for the comedy stuff and song requests, Your Heart for folk rock, VS for ... I think that was his rap project? But he's brought everything back in under just his name.
@pendulumdistinction2494 Жыл бұрын
An absolute gift. Thank you Andrew.
@Tekl 2 жыл бұрын
I found this channel with the "4 producers flip the same sample" series. Those videos blew my mind and I start following and watching your different videos, always trying to use something I've learn from them. But this, my friend, this video has been resonating in me differently. It feels like almost made for me (of course is a common thing the video mentions, but still). I loved this video and it was the little push I needed.
@yakkocmn 2 жыл бұрын
Been following you since (practically) the beginning, and I've found that becoming a big enough fan of an artist allows me to remove my own interests or preconceptions of "what they should be making" and support them in whatever they're interested in creating. You being the "everything music guy" introduced me to so many genres & styles I probably wouldn't have found growing up otherwise, so although you picked the "not traditionally successful option," I guess that led to you becoming one of my favorite artists :) I'm still personally trying to figure out how to find time for artistic pursuits outside of my career, though, especially when KZfaq can lead to putting in as many hours as possible until I burn out - it's often easy to find the "focus" on video creation, but a bit harder to find more hours in the day to pursue music and other interests on the side
@TomboFry 2 жыл бұрын
Right?! I tend to appreciate music for music's sake, so I don't get too attached to one genre. As a result, Andrew's music is a blessing and I've *really* enjoyed nearly all of the music he's released so far 🤩
@lizard_girl 2 жыл бұрын
amazing message in the video! this 100% applies to more than the music industry as well and opened my eyes about some stuff I'm doing personally. great video!
@myheadisempty 2 жыл бұрын
This is exactly the self awareness i always wished you had, and to hear you essentially describe what i’ve felt about this channel for so long in better words then i ever could is something else. Respect Andrew. It takes a big man to say this. When you said that you know your videos are more popular then your music, man. I know that one hurts, but it takes a man to accept it and roll with it. Big love. Keep being highly self aware and definitely share more of your mind too. As it turns out it’s just as interesting as your work.
@kinadabambino6872 Жыл бұрын
This is what I needed to hear, thank you Andrew. You’re advice and videos have helped me so much over the years, I truthfully hope to repay you back someday🤞🏾
@delsings 2 жыл бұрын
Maybe I'm an outlier, but I personally have always loved the variety that you dive into, and it's super inspiring. Thank you for this video Andrew, I've been on a health hiatus for some years while I plan my restructuring and hone/expand...these insights will help me decide a little more on how to handle my multifocused creativity all together! You rock dude
@samuelng6441 2 жыл бұрын
He's innovating tbh. Whether or not we like his taste or choice, it doesn't matter. At least it's respectable to continue pushing the boundaries. Else, how do new music form if everyone focused on the same exact thing over and over again? Braindead sheeples have an attention span as well despite it being non-existent. They just need innovators to tell them what to get stuck on next, and we're gonna be the ones to do that. Idc if I fail in the process of doing so tbh, at least I earnestly enjoyed all of it. I just don't want to be unhappy while everyone else is happy over my music; what's the point then?
@delsings 2 жыл бұрын
@@samuelng6441 hey well said friend! And yeah what really shines through is seeing him be so into what he is doing. The enjoyment is contagious! Like... oh man the space saga stuff. He's a great teacher nowadays too!
@GuacJohnson 2 жыл бұрын
@@samuelng6441 this comment doesn't really makes sense to me, I'm a huge fan of Andrews but in what ways has he innovated anything?
@-aexc- 2 жыл бұрын
@@GuacJohnson yeah I don't get it either
@Jorf88 2 жыл бұрын
One of my favorite pieces of your content is 4 producers, 1 sample. There's nothing else like it, and it's a conglomeration of so many different appealing parts of your content. It's eclectic musicality, it's weird gear, it's abstract approaches to music creation, and it's not just your opinion, but also those of other musicians whose opinions YOU value (and that carries weight). I generally agree with the big message here... Working hard and focused will help you build your foundation. After that, it's up to you... You can keep on that super focused path for the biggest chance at success (and also burnout), or decide what level of conventional "success" that you're comfortable with, and then enjoy what you have and explore some other avenues. Life is certainly about trying new things, in all ways.
@andiherzog Жыл бұрын
Amazing video. It's doesn't happen often when I can feel the honesty of the creator through a video. Much respect, Andrew!
@samuelgomez1802 2 жыл бұрын
Love you man
@HofTheStage 2 жыл бұрын
Dude, you hit me so hard with this video! I'm constantly thinking about how to best "brand" myself and my music on KZfaq. I love making videos, and I love a lot of different sounds and ideas, although my music would probably best fit in the pop-rock genre, even though I do like putting electronic music touches here and there, and I have a degree in opera singing so, yeah haha, it's a bit all over the place too. I wonder if I should put a big focus like you on KZfaq and later explore different revenue streams and stuff. Definitely a lot to figure out still, but I love the idea of making a list of all the videos I wanna make and just hammering them one by one. Thanks for sharing this video, it got me thinking in the right direction.
@Ferrichrome 2 жыл бұрын
yeah, I'm in the same boat. I love making videos, but then I'm focusing more on being a KZfaqr, and not on music. I can do both at the same time, but then I won't have as much time to get better at making music. Maybe the best way is just posting my music while also adding tutorials, video essays and things like that to pad out the time between releases.
@anticlocktower 2 жыл бұрын
@@Ferrichrome well having clicked and started playing your last EP, i would say keep that stuff coming and focus on the joy of releasing the music!
@BosomNogomPanjIzvali 2 жыл бұрын
me too bro... It's like - more you are talented and more you want to make different stuff - it's harder haha
@LionHrodgari 2 жыл бұрын
I don't think he is saying "don't bring your own touch into a genre". It's more like "don't release pure EDM in your first album and then suddenly release a pure folk rock album" because your listeners came for EDM so they are going to leave. Adding electronic touches to pop-rock is different to that imo. As long as you stay consistent with it then people who like that are going to get what they expect and are going to keep coming back to your music.
@Ferrichrome 2 жыл бұрын
@@anticlocktower thanks so much!♥️
@reggiep75 2 жыл бұрын
One of the biggest issues with KZfaq channels is that NOBODY wants to admit that they are burnt out, having a difficult time or are actually sick of doing videos that are stuck to a rigid style/concept. The sooner people admit they're not enjoying as much as they once did and adapt to a new plan then they feel better and actually relieved.
@soultekkamusic115 2 жыл бұрын
Too many trying to sound like someone else or using some media reference for views
@joshuaB.Nicholas 2 жыл бұрын
Facts tho I listen to couple local artist on the internet they all sound the same,and it’s annoying.I’m trying to get people to play my material to,but the music I’m hearing isn’t it.
@joshuaB.Nicholas 2 жыл бұрын
@@soultekkamusic115 You are correct man
@escargoat8552 2 жыл бұрын
Been with you since near enough the beginning (through another account) and seeing your content grow to include more of yourself, your friends and your own interests has been incredible. The channel just keeps getting better and better!
@base99498 2 жыл бұрын
Andrew your diversity makes you… the advice is BE YOURSELF and do it for YOU Success is meaningless without cultivation Your message is something like Don’t be afraid to explore the possibilities Thanks for showing me this🙏🏽
@MakeSomething 2 жыл бұрын
Unless you're Jack White who actually reupholsters furniture in his spare time while making some of the best music in the world. Hehe! Great vid! This applies to all careers!
@whatskraken3886 2 жыл бұрын
Jack White is not a comparable person in this analogy, he’s already reached the highest level of success in this industry
@sanriodawg3569 2 жыл бұрын
Jack Black = Jack White
@MalinaImport 2 жыл бұрын
also Benn Jordan :)
@gargantula3274 2 жыл бұрын
@@whatskraken3886 Jack White has been reupholstering furniture since long before he became one of the most successful guitarists of his time. Of course, at the same time, he wasn't trying to make a living with upholstery while trying to build his music career, he chose music as his main focus and brilliantly sculpted his brand. But the dude is also an absolute monster, so maybe it's still not fair, who knows?
@nateshaw1424 2 жыл бұрын
@@sanriodawg3569 yin and yang
@gregorydjohnson 2 жыл бұрын
This resonates so much with me, I've been struggling with musical identity my entire life. I love creating as many genres of music as possible, back when I was like 15 I remember making reggae songs, hip hop beats, synth pop, and country music. I'm 31 now and still not too incredibly far into my career, so clearly this isn't the best game plan haha. I am finally starting to feel like I'm getting somewhere now and it's all because I've started to apply this mindset of focusing on one, singular endeavor, and trimming the fat everywhere else. I have vowed to never make another stupid royalty-free corporate rock song for audiojungle as long as I live (unless I really want to). I'll never stop playing my fiddle and banjo, and I'll always have a place in my heart for making pop-punk music, but in the end I have to just stick with what works best for me and go, go, go. Thanks for the validation, you are a true inspiration!
@lai_raw 2 жыл бұрын
I feel this 100%
@KimStennabbCaesar 2 жыл бұрын
Keep doing what you do man!
@lacollinenordest 2 жыл бұрын
just curious, what genre did you end up sticking with?
@matenorth Жыл бұрын
Combine all that and make your own genre salad. Why not?
@telon_y 2 жыл бұрын
I haven't seen watched your stuff in a long time but coming back, it seems to me like you're more relaxed and raw in this video than I remember, I really appreciate it!
@kutchutozov Жыл бұрын
Thank you! That made me feel so much better about my unwillingness to "focus" on a single genre. I hope to find a fraction of the fulfilment you should get from this channel. Helped me so many times in so many way you could never know... Except to say again from the bottom of my heart, thank you!
@ahtngm8265 2 жыл бұрын
Dear Andrew, You have been the most inspiring producer I ever came across on KZfaq. Every video I have watched of yours has given me so much inspiration. Thank You.
@MatthewRayFlicks 2 жыл бұрын
To be honest, Andrew… I think the biggest part of your brand I respect and admire is your consistent honesty. We can always trust that everything you do will be genuine and something you believe in.
@jogarciamusica Жыл бұрын
Wow this video came to me in a right moment. I knew your channel a few years ago but since I'm not an English speaker, I was not able to understand you. But I've been improving my english through the years and I'm very glad to be able to understand you now and receive this valued and timely information. Thanks so much Andrew!!
@kirtandreamrezzer 2 жыл бұрын
Extremely important observations. Thank you! This could possibly catch on and create a more open appreciation of an "Experimental" genre for music artist fans. Trying to maintain to the same branding style, can also kill an artist's freshness after a few albums, it starts sounding like the same old drill and they get dropped for being boring, no uniqueness, no innovation.
@awkwardslothshantel 2 жыл бұрын
"you can't dabble in a bunch of things, you can't be inconsistent" welp, that's a big rip cuz adhd
@chandlermiller3944 2 жыл бұрын
This is a great video on how to be profitable for people who are on the come up. I will never be there. Ive decided that if I make music it will be for me, if someone else enjoys it thats great but not really my point.
@bigredcreative153 2 жыл бұрын
Man you are just simply a genius who knows how to say what needs to be said in just the right amount of words!! Love your work!! :D I'm taking your advice and running with it!!
@DantoBossFace 2 жыл бұрын
Very insightful. Very honest. You are amazing. Have been watching your stuff since I was a high school teenager just getting started. Now I am finally getting to a point of increased mastery and I still come back to your stuff and consistently learn.
@KCRambles 2 жыл бұрын
I've always been drawn to your variety of interests/genres/aspects of music and sound, but what has kept me coming here for years has been the consistency of you. Your personality and openness and un-ironic enthusiasm for all things audio. Plus you've got a pretty killer sense of humour to boot! :) Keep On Keepin' On sir!
@achtube85 2 жыл бұрын
Can so relate to this!
@vincentdanopoulos 2 жыл бұрын
I feel like this approach not only applies to the music industry, but to all creatives who are looking to gain income from their work. It certainly helped me lots. Thanks for making this Andrew!
@ITPMMentor Жыл бұрын
Thanks for the inspiration! Love the creativity and willingness to forge your own path. Always amazed!
@wanyinclara 2 жыл бұрын
Thanks Andrew! You’ve really clarified some things for me here. Love you’re work!
@chordprogressionautodidact5188 2 жыл бұрын
Literally started with a catchy jam to hook the viewers. 🔥
@monkeyfarm 2 жыл бұрын
As long as you continue the '4 producers' series, we all good! :)
@vasiliskofficial 2 жыл бұрын
+1 that's how I got to know this channel in first place. Dope series
@thrownstair 2 жыл бұрын
A cool extension of that project - would be a big time investment but could be a good finale episode some time in the future - 4 PRODUCERS 4 ALBUMS. Each participant makes 10 samples into a song demo, those songs become four ten-track albums.
@user-rb7ns9yj5y 2 жыл бұрын
@@thrownstair you ever worked in a group of 4 producers ? Seems nearly impossible yo agree on anything lol
@ahmaddayes1922 Жыл бұрын
I really appreciate the honesty. One of my favourite videos so far. Thanks bud.
@DYNAMIX. 2 жыл бұрын
You're an amazing inspiration Andrew - I thoroughly enjoy each and every one of your videos! Thank you!!!
@sihplak 2 жыл бұрын
One of my favorite things from your channel was the "song in 26 genres in alphabetical order"; that got me hooked early on based on the variety, diverse, and depth, though I also recognize that I'm in the minority in having hyper diverse listening interests.
@YVZSTUDIOS 2 жыл бұрын
well hello there fellow radiohead enjoyer, who also has hyper diverse listening interests 😄🎵
@conduit_edm 2 жыл бұрын
Love this vid, Andrew. Can't begin to tell you how much your focus and artistry has changed my life. Thanks for being you homie ⚡
@itselisharoy Жыл бұрын
Loved the genuineness of this video. Much Love man❤
@joshuastclairmusic Жыл бұрын
I love this advice - it applies to me to a ridiculous extent. It’s advice I’ve always refused to follow on a broader level. In music I compose all kinds of music, neo-soul grooves to orchestral fantasy music. But then outside of music I’m also trying to build a career as a writer, and grow KZfaq channels (2 of them..) I can’t possibly focus on one thing, it would be artistic death for me. But then, strangely, I am more productive and I make more progress across the board when I have more on my plate. Regardless, it’s such good advice on branding - a lot to think about here!
@HawkWorley 2 жыл бұрын
I really needed someone else to say this, thank you. That trying to tread water with subscribers is all encompassing and its nice to know others are feeling the same.
@The_Musical_Cartograph 2 жыл бұрын
I really think it's when an artist breaks their "specific" sound that they get the opportunity to break new grounds to experiment and set a new standard ^^ Thanks you for every burst of inspiration i've been having watching and re-watching your vids ^^
@HOLLASOUNDS 2 жыл бұрын
Yes but He is right and there is a book about "do one thing" cant remember who wrote it but a friend told Me the key to all success is start by doing the one thing. Choose that one thing you are good at but also what you see has the biggest effect on people. For Me it's when I show people My music what tracks or songs do everyone always say "Owww this ones good" that's the music I should focus on, that's My sound.
@KateBrunotts 2 жыл бұрын
your hard work is so evident. Thank you so much!
@happyrock 2 жыл бұрын
You are talented in so many ways! Love the message, both sincere and practical
@sutton2582 2 жыл бұрын
“I’m still just a person who likes to make stuff”. It really does tame your existential dread. Thanks Andrew 💛
@DopamineOverload 2 жыл бұрын
Excellent advice. I, too, am a weirdo who loves infinite things: music, film, video games (specifically vr)….. my channel is simply “me”. Never try to be anything but my ADHD-self. Love all your videos man. Thanks for the endless inspiration. Killer song at the end, too.
@andrewkeller2842 2 жыл бұрын
There are some serious gems in here that one could apply to their life in general… thank you!
@stefanunchained Жыл бұрын
Wonderful! Thank you so much for this really great, open, honest advice and all the inspiration!
@antonfeirer3408 2 жыл бұрын
I think I'm regularly listening to dozens of your songs from all genres and all times and I really enjoy that I can listen to a playlist by just one artist and still get every genre that I like. You're the best, please never change! ... Or rather change as much as you like if that gives us even more different styles :D
@polyphonico 2 жыл бұрын
Really what I needed to hear at this point in my musical journey. Thanks for sharing!
@fabianplaysmusic 2 жыл бұрын
Love this video. everything you said is great advice every musician should hear. thanks for these videos Andrew!
@TheStudioDrummer 2 жыл бұрын
I really appreciate your honest words. I agree 100%. This idea also ties in with "Art vs Commerce" and Following your Bliss vs thinking about what folks want to see/hear. None are good or bad but they are different. I love that you ended this with a Smooth Americana Track! :^)
@BMOLRECRNR 2 жыл бұрын
Thank you so much for this video. I was honestly going to do the "Any Genre Guy" thing because I love all music and such. I wanted to not be in the box that had been set for me. I have been watching you forever and you inspire me the most out of any artist tbh. I almost never comment on videos either, but I just had to here. Thank you so much for not only the inspiration but also all the advice and tips 'n' tricks and entertainment over the years.
@lazsynth 2 жыл бұрын
Thank you for this Andrew! I had started out back in the early 2010s with a different, very unfocused channel that was just an assortment of music covers, chiptune stuff, and KZfaq poops (one of which exploded in popularity way more than the content I actually wanted attention on 🤦), though somehow that channel did get quite a bit of attention over the years, but KZfaq was also a very different site back then. Now I'm starting fresh with this very new one for my music with the purpose of keeping it a lot more focused cause I want it to actually be y'know, successful as you said haha, I can at least plan out in the right direction.
@PhilippeAlvesSK 2 жыл бұрын
Thanks for your indirect mentorship. You trying out different styles and gear along the way is the main reason for me to stick with your "brand". To me, it shows your creative spirit and that you could come up with anything without being boring but exceptional (just like 1 Sample 4 Artists videos). I see your professionalism and expertise in everything that you do and introduce us to. And that creates trust. Again, thank you, sir!
@matfreeman 2 жыл бұрын
Not a musician but really needed this video today. Applies to my ridiculous searching self as well and I'm always trying to narrow the path. Even when I think I have, I back out and see that I've buried myself in too much again. Thanks for this honest and helpful video! It's also beautifully done.
@PutingPinoy 2 жыл бұрын
That final song was suuuuper meta and amaaaazing! You are a brilliant storyteller, and really seem to have a marketing mindset, and you know exactly where you’re content, even if it doesn’t take in the amount it did when you had all those super hits. It is so mature of you to be at a place where you’re comfortable with the amount of views you get. I really could apply that to myself. This video was perfect timing because I am about to rebrand. It’s been scary, but the goal is to have what business minded folks would call cornering the market and being the expert in whatever circle you are in-because that gives you ins and reputations that are more powerful and magical than anything else money could do. You have been an inspiration to me for the past 4-5 years as a fellow creative. I think you are the top in the niche you’re in.
@soejrd24978 2 жыл бұрын
ADHD, focus has been lost forever. Luckily it's about having fun for me, being free and content.
@FilhoPlatonico Жыл бұрын
Andrew is brilliant, so insightful and so damn self-aware. And he comes across as such a humble guy. Great stuff!
@zo3pH 2 жыл бұрын
This has been my no1 problem and blessing at the same time, mostly regarding my motion graphics career but now also in my music composing. It does feel like you are the weirdo at some point, seeing how most artists around you have committed to a style and really progress with that clear branding focus. On some levels it's constantly refreshing to try new things all the time and if you pull it off as well it is very rewarding (for awhile). But it does leave you quite lost in the long run, when you have a big portfolio of different things to show, and it makes you struggle to decide what the next step is. Thanx for opening up, it's nice to find out that you're not alone.
@heyitsvonage2768 2 жыл бұрын
This was super inspiring yet also really down to earth. Especially for us 'no particular genre' folks.
@RockerGirl 2 жыл бұрын
Thank you for sharing your journey and guidance Andrew! You are a huge inspiration to me and a fellow Canadian!
@swefot17 2 жыл бұрын
damn rocker girl?
@Caesar_Online 2 жыл бұрын
Love this video, really interesting points! I agree on the "artist making different sounds" part, since I also work with different genres and even try to invent new ones. What I use as a loophole for this is that every different sound got its own artist name, and personality. It's harder to build a following as a whole, but I prefer people liking that specific sound being able to follow just that project instead of having to see different music all the time.
@lukerobertson1000 2 жыл бұрын
Oh man!! This is so good and I'm only halfway through!! Thank you mate, just gold!!
@FatalExit 2 жыл бұрын
Cool video, I definitely feel like you succeeded in your earlier attempts to brand yourself rather than what you created because I've always been excited to see an Andrew Huang upload a lot more than any boring single dimensional style of music from a typical "genre musician". IMO the music industry (and the whole world dammit) needs more people like you. You were a big part of me getting interested in making many styles of music, and the hobby of creating music has saved my life more than once, so thank you so much for all you make Andrew! :)
@TheSecretProvider 2 жыл бұрын
I feel this video so much. I've probably ruined my career by spreading myself too thin. Always loved every style of music, and pretty much every part of making music, so I tried all of it. Because of this I soured connections with those who didn't understand I do music in their style, or showed up with the wrong type of set and turned audiences off, or been so esoteric no one got what I was going for, or made stuff that was too typical and people thought I was boring, and after my small amount of connections dried up when the pandemic started, I've been so burnt out that sometimes I wonder if I'll ever get back into trying to make music my career. It's pretty much the only thing I still love in life, but branding has always been my biggest weakness, it feels so pointless.
@chiefwhitewing938 Жыл бұрын
Thankyou so much for this.. i cant even describe how much it is helping me. Freedom!!
@johnmarks2904 2 жыл бұрын
So rad oh my gosh.. The sound vignette you made in this video is so SICK! I love the vocal effects
@DreamslideProductions 2 жыл бұрын
This was almost the exact opposite of what I wanted to hear lol. I've been struggling with the idea of releasing different music genres under different names or just using one name or even using my real name and doing it like you do. You were my " if he can do it,, then it can be done" but I appreciate the advice. Gives me perspective
@bossalicious6821 2 жыл бұрын
The one musician that comes to mind who produces all kinds of genres is Kevin McLeod lol. But his sheer prolific-ness with consistent output and copyright-free availability elevated his work above what most artists have the means to do
@WineWorldTV 2 жыл бұрын
Excellent video. I enjoy the randomness of what you do. It's never boring and is oftentimes educational.
@billythebass2007 2 жыл бұрын
Bin following your career on yt for a while AH, and have learned a ton of pro tips and ideas from you. But this is the best one so far imo. So honest, it made me want to cry for some reason. I really hope you get up there in the mainstream charts with your music cos you deserve it. A great heart and honesty you have, and so talented.
Anyaischuk LIVE
Рет қаралды 8 МЛН
Hardcore Music Studio
Рет қаралды 528 М.
Жандос ҚАРЖАУБАЙ
Рет қаралды 635 М.