Don't sell features and benefits

  Рет қаралды 62,355

Gerhard Gschwandtner

Gerhard Gschwandtner

Күн бұрын

Dave Mattson, CEO of Sandler Training suggests that salespeople take on the role of a "Sales Doctor" to diagnose the real problem and deliver value to their customer. To learn more about Sandler Training visit www.sandler.com

Пікірлер: 16
@celissewillis9399
@celissewillis9399 5 жыл бұрын
Favorited this video. That was one of the best descriptions I’ve come across, & broken down in a well described manner. Thank you!
@Noosa21
@Noosa21 2 жыл бұрын
Agreed, solve the pain or key frustrations.
@jeffxcc
@jeffxcc 5 жыл бұрын
Tony Robbins did similar sales training when he first started out, finding the Pain and healing it. No wonder why he is the top persuader on planet earth! I know he studied NLP I wonder if he studied Sandler.
@thelinthicums3295
@thelinthicums3295 6 жыл бұрын
Hi Gerhard, I enjoyed this. The Sandler method is magic. (By the way, I think the terminology should be changed a bit: "Stripping line" is what one does when fly fishing, and one wants to let the fish run a bit. "Strip lining" is something completely different, hahaha.)
@OriginalKingRichTv
@OriginalKingRichTv 6 жыл бұрын
This really enlightened me
@CLLEON
@CLLEON 3 жыл бұрын
This is wonderful 👍🏽
@BeOutstanding
@BeOutstanding 4 жыл бұрын
Great Content Thank You . Doc What's the issue? Diag How it can help them Pain sol Soft
@pouluathuigonmei6686
@pouluathuigonmei6686 3 жыл бұрын
Thanks for the insights
@masudsaeediphysiotherapy8689
@masudsaeediphysiotherapy8689 5 жыл бұрын
great video!!!
@franciscorosa760
@franciscorosa760 7 жыл бұрын
Powerfull !
@SuperLolsmilyface
@SuperLolsmilyface 3 жыл бұрын
3:10 is great
@MichaelWilliams-lo3ix
@MichaelWilliams-lo3ix Жыл бұрын
Brillant
@eva.learning
@eva.learning 4 жыл бұрын
And also handsome ✨✨✨
@anshulmohan27
@anshulmohan27 2 жыл бұрын
You know, all of this based on the assumption that the customer knows the right doctor. If the customer doesn't know who the right doctor is, then what? Then you have to tell them about what you do, and that involves telling about features and products.
@KRollSweets
@KRollSweets 4 жыл бұрын
A dr. isn't selling anything though...their reasons for asking questions are different.
@CLLEON
@CLLEON 3 жыл бұрын
A private Dr. certainly is.
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