Once in a while the DD channel will release a hidden gem, a pitch i’ve never seen on TV before. Today was the day. It’s like a birthday and Christmas all wrapped into one.

Unfortunate that Robbie couldn't defend his valuation, it's a good idea

That look Deborah gave when he mentioned Yo Sushi 🤣🤣

No one mentioned that one thing a human barkeep is there to do: cut off the buyer before they over do their self pour.

I love how a dragons den video about a high valuation always features Peter's face in the thumbnail

There’s a similar thing at a small restaurant near me in the United States. It’s like 3 guys that own the place and it’s ALWAYS busy, the difference is you get a wrist band and it monitors how much (and what) you pour, and you check out at the end. Doesn’t take the owners away from customers and food preparation.

The point about retained credit is important. London Underground has to account for £500 million in claimable balances on Oyster cards.

It's amazing looking back at older pitches which the dragons deemed unimpressive, that now, would be massive hits. Festival credit fobs? Commonplace. Self-serve capability? Exploding in popularity in shops everywhere. Some ideas aren't bad, they're just too ahead of their time

This is more of a prototype than a finished product. I think with some product development and marketing investment this could be a game changer! I could see premier league clubs being interested in introducing this into their stadiums. However, his valuation was incredibly high considering how early in development the business is.

5:20 that’s such a dumb excuse from Sarah, it’s no different to companies that issue gift cards and never warn customers to use the cash on the card

Not sure if it was this exact company but I’ve used this at footy game before. Think it works pretty well

I used something similar at a local tavern and it was great, however it didn't use a prepaid/credit system. You didn't have to commit to a full 12, 16, or 20 oz glass and could try multiple beers. I can absolutely see the value if he added kegged cocktails like margaritas.

I think its the best odea ever . Every race track should have one

Why do they always come in with these crazy valuations

How does it help you beat the queues? You just queue at the machine instead of at bar!

The problem some people have is they don't want to pitch their product for what it is. They pitch it for what they think or hope it's going to be. So they overvalue the company If you had treated the product for what it is in a stage it was at they probably would have been more interested to make him a deal But this is an overvalued prototypical product so no matter how good of an idea it might be, by lacking humility about where the product is at you've cost yourself an investment you probably would have gained. Which is why I think a lot of them recognize that he's probably going to have success but it's just not going to happen with them on board at this valuation

So instead of queueing at the bar you queue at this machine instead? Daft!

Would be great if the machine could serve a pie too... a traditional pint and a pie 😀

Sarahs point about consumer cash moving to the companies balance sheet is well made, I feel the same about store gift cards especially with expiry dates (M&S 😡)

They should put an image on the screen along with some instructions - "tilt glass at the spout" or something

The contrast between Debra’s No and Peters No😂😂😂😂

Every gift card in the world works the exact same way so I don't know what they're crying about....

There was a lot of waste in that pour

This is a brilliant business idea. This will be huge surely??

I'm almost convinced now, that business that come in and pitch 200k for 3%,5%,10%....are just here for the PR.

I wish he would have explained what happens when someone is pouring with the credit. How does the machine calculate the amount to take off the card? Does the machine measure ounces and stop at some point when the glass should be full?

Minors are going to LOVE this!!🤣🤣

A bar near me does this, but with a credit card like “fob”, that actually you just tally up and then pay at the end of your visit

With all the closures of venues for the last 3 years or so, I'm sure he's done absolutely amazing?

I'd want nothing less than to serve my own pint at a pub, imagine the chaos of that lmao

Maybe if Nick Jenkins tilted the pint glass it wouldnt have taken so long and it wouldnt have split everywhere. Cant even pour pint properly. Now Sarah, she poured it properly.

This will be the future for sure.

"The long wait for a perfect pint" Yeah it takes ages for the foam to settle when you pour in straight into the bottom. Pour it right smh

To date they have installed over 2000 units and are worth roughly $5 million.

He cound not come up with a BS reason to why his valuation was justified, did he not even consider they would question it?

this can only work if overseen by staff because of responsible service of alcohol laws

Isn't the flaw that you would still have to queue to use the machine? I'm a festival barman and we have a machine that pours 20 pints at once.

watching those machines pull pints hurt my soul.

How would they monitor the RSA legalities? (Responsible serving of alcohol)

Sarah was right about the ethical challenges of companies holding customer credit but Starbucks used it to make billions haha. The difference is Starbucks cards can be used at any of their locations.

I have officially watched every single dragons den episode. What do I do now? 😞

How does the machine know to cut off somebody who’s visibly wasted? Seems like a lot of potential lawsuits waiting to happen…

How do you deal with serving responsibly?

Robbie: *okay*

Posted 45 seconds ago and here I am. I truly lead a sad life

He should have poured a Guinness...you could throw a can of the draught off a mountain and it would still pour perfectly.

Immediately at the beginning I don't understand it. "Beat the queues". How? The queue will remain but will be at the machine instead?

If the valuation is high that is always debatable by dragons, its their money. But within the same yardstick asking for 50% or more of the company is also being nasty. why don't they mitigate it by using a standard like Berkus Approach or Comparable transactions method...

“We’ve done a trial with Man Utd in old Trafford & they loved it”….. If they did then they’d have bought some mate.

Does nobody else see the problem of having self-serving alcohol at football games and festivals?

' Listen OK? This is the way it is! 🆗️❓❓❓"

Valuation can be based on discounted cash flow with is forecast based. I see many people that come here do not know that. If you are happy with the sale and profits projections, then you should be happy with the valuation

Now I understand how the dragon's think.They always talk about it today

In Melbourne Australia at our footy GF with nearly 100,000 people how many of these units would they need. Don’t think it’s practical.

5:30 “I just think there’s something fundamentally wrong with that, for the consumer.” Zing

Uh, Peter, if you have an order with a minimum sales of 1.8 million with a 55% margin, THAT IS "today".

How are four big strapping lads at a rugby match all going to pour a pint each on that tiny machine.

I know another business that likes having customers' cash sitting on their balance sheet..Transport For London with their Oyster card.

4:23 She's not okay with it because "it's a way of the bars making money off people". Hands down the weakest excuse for not investing. Literally every thing business that relies on you topping up does the exact same thing

Putting credit on a card-based ssytem is normal e.g. Oyster cards

They seem to be very harsh ' dont know why ' he has a unique product and a definate million pound in Australia ' dont get it

I want one in my house

1:48

Why even bother with pull down handles? They will break! Push buttons or touch screens would be better...🥴

When any dragon complains about a high valuation why don't they simply ask for a bigger percentage - Deborah alluded to it but didn't bother....

Company now dissolved just a ludicrous idea and valuation

“I’ve been to 5 continents with this business, I’ve put in some serious air miles”. Next sentence “now I’m ready to scale this up to international proportions”. Something tells me already that this business isn’t going very well. If he’s been to five continents & what we can assume many more than five countries, why is he now talking about growing internationally? Obviously he’s already been there & people aren’t buying whatever he’s selling.

Self Serve is rarely useful . LIMITED EDUCATION & Application .

Build a urinal into the base and you could use it all day long!

Company has now dissolved.

company dissolved in 2016

state a da pint

seems lousy in every way

Dude needed Mark Cuban not Peter Jones 😂

DD channel needs to work on it’s video titles

"... it's a way of the bars making money from people" Umm... isn't that the precise function of a bar?

Ridiculous idea Dissolved 2016 year afterwards

I remember another drinks company coming on here called double trouble drinks , it was darts themed and I actually won the darts flights that were made for the dragons with their name on , they let the dragons throw 3 darts at the board and whoever had most points won , I picked the geordie lass to win and she did so I was picked at random to win the flights they all used 😃

This thing sounds like a MASSIVE liability.

Have you found gold?? 😂

this would take years to get beers with the morons out there who can't even operate a self checkout

Product pitches that will earn the ire and eyeroll 🙄 of the Dragons: 1. Propose a MLM/pyramid scheme. 2. Propose a cryptocurrency and NFT scheme.

I've never seen Nick made a deal on his own if at ever. Why is he even in the show?

This must be really old because they are still using buttons :-D

I can't understand why people come in with silly valuations.

It's a good idea if you happen to carry a pint glass in your pocket everywhere you go.

no

Rubbish idea and system of doing it yourself should be automated and the machine pours it perfectly at touch of button, in stadia you want your pint quickly not faffing around like this! No offers 😂

Why value your business so high when you've barely started

keep it CASH ffs.. GOOD luck..

This dude must really hate bartenders. No automation!

This guy sounds unhinged

robot robbie...i prefer a barman or woman thank you..

Company Name DRINK COMMAND LTD Company Type Private limited with Share Capital Company Status Company is dissolved Incorporated On

Jenny is the kind of person who gives an offer for half of the money, while every other dragon is already out. 🤤

Quite an unlikable chap in his communication, starting sentences with "look" and ending then with "ok", it's just a bit aggressive and pushy.

What a waffling potatoe

I get bad vibes from this guy.

Touker lol

Very defensive