Making unique products out of so called worthless materials. That's the core business of designer Piet Hein Eek. According to his philosophy, waste should be treated as gold, and the labour and time it takes to transform it, as almost worthless. This reversed approach to the production process turned out to be both feasible and profitable. His furniture and other products sell worldwide and can be seen in The Museum of Modern Art in New York as well as many other galleries and museums. It all began with this scrapwood closet in 1990, when perfection was still the norm.
Recently, Piet Hein Eek moved into a huge old factory in Eindhoven, employing around 50 people, most of them craftsmen. Upscaling the business was never a goal, but it turned out to be the perfect way to let ideas grow slowly, taking the time to find the best way to produce them. With this approach, good ideas don't get wasted.
www.pietheineek.nl
CREDITS
Commissioning editor Submarine: Geert van de Wetering
Producer: Olivia Sophie van Leeuwen
Research: Liselot Francken
Director: Noud Holtman, Alexander Oey
Camera: Wiro Felix
Sound: Eric Leek, Benny Jansens
Editor: Noud Holtman
Colour Correction: Maurik de Ridder
Music/Sound Design: Pastelle Music
Produced by Submarine, Femke Wolting & Bruno Felix
www.submarine.nl
Commissioned by DutchDFA
www.dutchdfa.com
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