I googled this same concept last night and basically bleach breaks down the added pigment because that's what oxidative salts are supposed to do; it's literally why bleach was invented. That's why you're only left with a pastel tint at the end of the process, or, in your case, a slight toning effect. Now, the level of lift you're going for and your starting base are going to play a huge difference in the outcome. The darker the base, the more discreet the effect. The lady in the video is using a red/fuschia pigment and we know artifical red is incredibly hard to break down so that's why her client is left with a lovely medium pink at the end. The red is a survivor, the purple/blue - not so much.

L’Oréal Hicolor highlights for dark hair has small amount of bleach in the hair dye. Same concept as this- definitely recommend their magenta color!!

I was hoping for more but I still think it came out super cool. I would LOVE to see what it would do if you used auburn or orange pigments! I wanna try this on my own hair now lol.

I work as a stylist and we used Goldwell as our main colour line. The Pure Pigments can be used with both semi, demi, and permanent colour. The product allows the artist to use them to create more reflective looks, or amplify colours (ie the Red/Orange/Yellow are fantastic with your bright auburns, reds, or coppers). Whereas, the Cool Blue or Matte Green are meant more for toning purposes. In order for there to be a lot of the colour though, you need to use a lot of the pigment itself.

It looks so good! The subtlety is beautiful and I think the highlights really suit you and this haircut!

I would love to see a nice golden caramel brown 🤎

I tried it this weekend (with the pigment she used in the reel) and it worked SO WELL I'm so happy!!! my hair is now the cutest pink! fingers crossed she's right and it STAYS that way!

Hello Stella weve had a similar journey last year. I went gradually shorter till I had a pixie, platinum pixie, now Im light pale gold and letting it grow out. You’re beautiful any hairstyle, truly.

Hi Stella. Could you please make a video ( if it still not exist) regarding basics color theory but for dark hair specifically? I mean it isn't so obvious from non-professional perspective what colors are combined together in natural/dyed shades of browns. And more important, what should we expect on brown hair with different toners/colors. Would be much appreciated.

Stella is very sweet and loving and she's the good teacher of hairdresser 🥰

The editing and style of this video was so nice, the voice overs, mixing, and dyeing; all of it 🤍

Loved the video! As an info, there is a bleach created by Wella which is called Magma, it lifts and tones at the same time. They have a variety of colors, would definitely love to see you try it❤

I remember that long time ago there was retail line of permanent color, which bleached dark hair directly to copper, vibrant red or purple tone, but it wasn't too popular and discontinued. The worst thing is that 10-15 years ago me and my friends bleached hair at home and didn't use any toner, so our blonds were combination of orange & chicken yellow 🐥

wow I really like the end result it gives dimension which makes it look almost natural color on you somehow!

Correct me if I'm wrong but doesn't Guy Tang and his own hair brand already have this kind of product on the market? I love him and of course you as well, Stella! ❤️

As a hairdresser I think this would work amazing on someone with a base 7 or above but not on darker hair ❤

GOSH STELLA you're absolutely gorgeous with that hairstyle....

Guy tang actually has a whole line of lightening products that tones while lightening they’re pretty good!

I do think it could work, but only when the hair is light enough.......say a dark blonde/light brown color .........the lady that got the pink done hair is way lighter than your wig's or your hair........if you decide to try it again i would love to see you do it with a dark blonde/ light brown

Goldwell stylist! The blue and green are meant to be corrective Color’s and for canceling out warm tones where as the rest of the line depending on how much is used adds color!

I’m obsessed with her nails

I have been doing this to get my red red hair so vibrant it comes out . A couple of years already

Guy Tang does something similar💜

Simple and elegant. But if ask for a change in a hair salon and they do me this, i’m not responsible of my acts😅😂😂. Cause i’m a maximalist if they do this to me i won’t see the highlights. 😂 i have black non dyed hair waiting for it to grow. Its great now because we have similar length and you give me ideas. Not about dying or lifting the hair….i want to preserve it as it is really curly. Can’t remember well because i always been experimenting like you, but now work in . Despite the "fail " already told you is an elegant win. Keep the good work, i’ve been watching you before subscribing and the very consistently, hugs from Spain to Italy, bella.

I find those highlighting combs make life more difficult rather than easier. I never seem to be able to get the foils to the roots with it… I’d just suggest traditionally weaving

You should definitely check out Wella Magma colors. Lift and color in one step. We used these products in our salon for customers who want a drastic (pink-reddish) change.

Am I blind for not seeing any difference at all?

Think bc her hair was pre bleached n pink it showed up vibrant I’m sure if ur hair was bleached and a faded blue and u tried to it will be super blue but that’s why it didn’t take n maybe u needed stronger developer but it’s still cute

I love the subtle color but am really curious as to how this process will play out in a few months...if...what am I saying...WHEN you decide to color your hair next. Lol! I wonder if any of the color will still show through as it did on the gal in the other video. I feel this will be a fun work in progress. 😉

Very similar to tonal bleaches that are blue or purple powders

Guy tang has a line like this, bleach and tone/colour, its so cool😮 glad to see you colouring your hair again😂

Wow, thank you for trying that. It is subtle, I wonder how it looks outside?

Majicontrast from L'Oréal Professionel does it too. I'm using it in the color magenta red for about 7 years now.

L'Oreal did this over 10 years ago and the results were fantastic. I can't remember what the product was, but the color deposit was better than I thought.

When you use lover developer ( like 20vol) it should be left on hair much longer than eg. 30 or 40 vol, course the stronger developer means quicker result 20 vol is fine in this case but should be left to definitely more time to see better results And in my opinion 20 min wasn't enough to see something more in such dark hair and I'm a lil bit disappointed 😥

I’m confused…this is so weird…I have dark brown/ almost black hair (with some gray by now:) and been bleach-coloring for the past 8 maybe 10 years! I never even thought of it being sth out of the ordinary. I mean, I go to my hair stylist, she puts on the bleach+dye (at the same time) and 30mins later my hair’s caramel colored…no orange, no yellow and the best part about it is…I always just do the roots and it always turns out perfectly.. and the rest of the hair has all the natural blonde highlights by now which you get with time through sun exposure and especially since I never dyed the rest of my hair again. It looks so natural with a lot of dimension. Lighter on the top and darker under layers. I didn’t even know that this process wasn’t a common thing LOL🙈😂 when it came to chemical dye that is, since I used to bleach and color my hair when I was younger a crazy red with vegetable color henna. Thus, I know how it works, but once I’ve switched that’s how they did it…bleach and dye at the same time…eyebrows too…🤷🏼‍♀️ PS: my hairdresser uses Wella

I have faith in it working.

i ones used silver shampoo for a bleach bath on my pink hair and it turned out an ugly green. i googled it and everybody said the bleach would destroy every pigment so there was no way it came from the shampoo. So i thought it might be because the pink i used had a bit of blue pigments in it and they turned green.

sitting here with the same hair length as you after my platinum buzzcut and dyeing the grown out bleached part dark blue. Just becauseI can. Over a glass of red wine. See y'all tomorrow

Dear Stella, I know your channel is based on hair content but please remember that you don't need to sacrifice your beautiful hair just for some views. My mom has been dying her hair for decades, starting at 18 and now she struggles with balding at the age of 50. Your fans always want the best for you so please take care of your scalp and hair more. I’d love to see some oil treatment/deep conditioning tutorials from you. You have so much talent and potential, never give up to experiment but please understand I’m a little worried. Best wishes ❤

Wella has a product that lifts and deposits, its called wella magma, it comes in reds, yellow and cendre/blonde shades

I'm curious to see how it would go if left on for like, 45 minutes - an hour. I feel like maybe the pink showed up well because the copper works with it? Definitely different than just straight bleach though

That’s what box dyes do. They bleach and deposit colour at the same time.

fucking brilliant stella!

Isn’t this just what permanent hair color does? Using developer to lighten while the pigment is deposited at the same time?

please can you test it with other pigments and on different hair colours? ☺

Your hair has grown soo much we can’t get that stuff for your thinning hair in the Uk

I'm so happy for you!!! You're trying new things and it's working 👍 A very subtle change, but it's there. Keep doing what you do best, inspiring others to try. Best of wishes always. xo!

I wonder if you would have had different results had you not used blue, but instead a red?

Maybe if you left the bleach on longer, or used a stronger developer, maybe the results might have been more noticeable? I understand why you didn't, but for semi or demi permanent dyes to really be their truest, you usually have to try to get to as pale as possible.

I would love to see a bronde or mushroom blonde or tortoise color but whatever you do it will be amazing

I guess it's better to be used on a second round of bleach. Example: you bleach your hair till it gets orangy and then in the second round you put on the pigment in association with the bleach, then I guess it will get yellow first and the the pigment will be attached to the hair

so permanent hair dye???

I did use box dye who at the same time toned my hair so it was whitisch at the end, and even this didn't really work. Everytime i had to tone over it again, so i'm not surprised that it didn't really worked xD. But would be cool.

Schwarzkopf live lift+colour dyes are basically this, been uding it for years

I want to dye my hair emerald green 😩 Love u soo much 😘❤️

Would love to see it with pink like in the video and maybe with a more virgin base. I am still not sure if I believe it works. Which would be veryyy interesting. Maybe you could provide more experiment data? 😬💖

Matrix do a bleach and toner you added to the bleach so all in one, it was great and it didnt sting on the scalp or skin at all .. Its called Colour Graphics

We have this is Sweden as a box dye and I have it and it is amazing

If you going to highlight your hair? My advice is rainbow hair color. Like you did to the wig once. Try to highlight rainbow hair? I bet those are beautiful 💜🤎💙💚💛🧡❤️

Stella always said that she hated purple, so now purple is taking revenge and avoiding her for the last couple videos...

The video I didn't know, I have been looking for!

What transformation???? Nothing happened!

There is a professional version of this called Magma by Wella it lifts and deposits tone at the same time x

L’Oréal highlights does that

There are two things I hate about this: You won't be able to tell if the hair lifts evenly enough prior to picking the colors for toning it - coz it's basically a two steps in one application process. The other thing is the fact that you will probably not be able to get rid of your result anymore. So if you're a person who either wants to go lighter step by step or likes to try out new color everytime they get their hair done, this ain't it. But the overall idea is amazing. Would I do it on myself? No. Never.

Isn't it the concept of box dye? Where they mix the lifting part with the dye and you're left with a permanent colour? I've been box dyeing my hair for over a year in red since I'm left at 21 with tons of white hair. I think you can tell from my profile pic. And I've dyed my hair fun colours before. Like pink and blue on previously lightened hair.

This is crazy I literally thought about this last night because I want purple hair sooo bad!😮

wella magma bleaches the hair and tone it at the same time , this is good stuff - try this out :) good video , love u so much !

This is so clever I love it

Guy Tang has a product called 'Lift Me Up' that does this

I don’t believe you’re a licensed cosmetologist…..

I feel like they must have had already blonde or bleached hair when they did this technique.

What will be if in bleach put black pigment?

Ok so what I need to know…with the right process… could this be done for permanent white? I need answers 😂

I used to use a product like that around 25 years ago. I think it was by a company called Davines. I could be wrong about the name so don't quote me ☺️☺️

Hi stella just want to ask about the splat hair dye Bleach. How many boxes do I need. I have short hair just past my ears

They have this in a box - ultra color by garniermedium golden blonde tones and lifts

Brand mondo would definitely say, You didn’t leave it in there longggggg enough!! ughhhh. I mean if your going to go for it, Go For It! Lol

I wonder if you bleach it regularly than went into with bleach and color if that would make a difference or could just use it as the toner ( like if it left yellow than add some purple to cancel it out type of thing)

you're so creative ❤

That's a cute transformation am tempted to do it on the yellow side of my hair if it doesn't go with color remover love u

Always love your videos. You are so natural and confident going live. I was wondering if this would with to get my browny/rusty red to similar to the magenta video you did a year so. I had it dyed to a dark purple but the purple lifted quite quickly.

You look beautiful as always ❤

I’m sorry but I bet you need to update your driver license and passport A LOT!! 🤣

Stella I NEED YOUR HELP!!! I have black box dye on me hair... I wanna go back a nice brown how am I best getting rid of the black 👀😍😍

I need to know what lipstick you’re wearing! It’s so pretty ❤❤❤

The blue spot on her cheek 🤣🤣🤣

It's a very nice color!

Doesn't guy tang already do this?

Lil click baity

It's not that ground breaking to me. I've seen cool additives or something like this year's ago. It's not that different, only that it doesn't deposit into a cool tone but into a pinkish one. Guy Tang has a similar system in his color line as well. Years ago, my hairdresser even mixed bleach with permanent color (I don't know if you are allowed to do that) and used that mixture on my hair. My hair was liftet and deposited in one step.

Knew it!

Why use damaging bleach for so little change?

I wonder what Brad would say about this

I’ve been thinking of and wanting to try this but I’m scurd lol

i dont anything! did the color change?

Do you think the blue or purple is too close to a toner to see the bleach

I see no difference

Can u link the little light u had picked up, plz😁