When you see a bunch of grandma's in the back, that's all I needed to see. SOLD.

‘You got five different thangs in yo little lunch box, which is real nice’ 😍😍😍

I think part of the secret is......no one seems to be rushing around, everything is so calm. It must get into the food somehow.

The fact that multiple generations of a family works there and that employees have a strong work ethic speaks volumes about how well the employer must treat them.

I never thought I'd hear someone say "I'm gonna wait an hour here for the potato salad" with a giant smile on their face.

In culinary school, my teachers all taught us to prepare for working or running a Michelin star restaurant. I hated it, and it's probably because running a place like Sally Bell's has always been more of a dream for me. I don't want to charge 40 dollars a plate. I want to serve affordable, rib sticking comfort food to people who really appreciate it.

I like how they employ a lot of old people. I know having jobs for the young is very important but its nice to see there are places that will employ older people. A lot of old people are not ready to retire and are super bored, get depressed or suffer financially and need to keep working so I really appreciate that. It also guarantees that the food is extra good it seems! Who doesn't like a grandma made lunch?

He made me cry when he said “Now I’m sitting here in my grandma’s place”

We need more places like this in America, Not chain corporate restaurants that feeds us poison...

no wonder its good! its made by grandmas!

i really hope they’re doing well and the pandemic didn’t affect their sales too much

How could it not be good? It's a gaggle of grandma's and a young man helping out!

I thought the video was in slomo lol everyones so chill and calm its awesome

When I heard her say "Light Turkey Sammich" I knew this place had to be legit

That’s my auntie Joyce Brown!!

That chill black lady in the back who was talking about how it's real good sounded exactly like what I thought she was gonna sound like 😂

its like an entire restaurant full of grama's cooking!

4:15, it made me emotional when he said, "My grandma sat right here and my mama sat right there. So now I'm sitting in my grandma's spot." That's so real.

Fam this video had me at "these are called cheese wafers... They real good." That pause ment everything to me... I love it so much.

I like how they can sit down while doing this

I really appreciate there not being a stupid voice-over like on food insider

This is what America is all about - small businesses and love for each other regardless of who you are. I wish this business and the employees continued happiness and success!

OMG! A video on Sally Bell's!! The BEST box lunch! Everything homemade. My standard was the Sally Lun chicken salad roll, double potato salad, caramel cupcake with the deviled egg and cheese wafer. Sheer heaven!! The workers made it special!

KZfaq: Want to watch this for the 10th time? Me: You bet your buns

Long time ago I worked there on weekends when I was a student at VCU! Sally Bell's is the epitome of all the love that is a huge part of southern cooking. I felt blessed when at the end of the day, I got to pick a cake that didn't sell and take it home!

The story of the lady with platinum blonde hair missing her mother's potato salad and standing in line to buy Sally Bell's potato salad was touching :-)

This video was taped in their old location in the VCU area, but they've relocated to West Broad about 6/7 years ago. The food has remained the same... DELICIOUS and reasonably priced!

Honey as soon as she said “samich” you already know it’s gotta be good.

*sigh* *packs bags*

That looks so good. If I had these instead of lunchables as a child I would be alot happier.

All these people talking about how it's like their mother or grandmother's cooking. Allot of people don't realize how they'll miss that home cooking till it's gone.

I've watched this video numerous times and it always leaves me with a warm, nostalgic feeling! The food looks amazing and the people, friendly! I hope I get to try Sally Bell's one day! 😊

some chill oldschool southern ladies making everyone some tasty lunches. I want to try the food!

i want the recipe for a potato salad that's worth waiting an hour in line for

I've lived in the Richmond area most of my life... Never heard of this place before. Gonna give it a go!

I just Google Map'ed Sally Bell's from my house. 38 Hours, 2617 miles. I'm seriously considering doing it.

I live in Richmond and Sally Bell's is the only place where you can get that grandma homecooked from scratch meals and desserts. My gosh it's just that good.

The bread. Gorgeous.

Others: Commenting Me: Googling how much a ticket to Virginia is.

Most people: It's real good Me: I don't believe you Sally Bells Wafer Lady: It's real good Me: I'LL TAKE 10!!!

This is what America is all about. Community, Heart, Entrepreneurship, Quality. We need more establishments like this.

Am feeling the community love all the way over here

The older gentleman that gave the lady his ticket that was so sweet. I love it!!

The lady who was like “wonder who can make potato salad” is a whole mood 🤣😂🤣🙏

I just realized that their cupcakes are upside down and covered in frosting top to bottom. mother of god

"You need this stuff called...gelatine."

I think it's nice to see down to earth people working and serving their fellow neighbors. I pray this business remains in business during this crazy time.

I pray Sally Bell's is surviving the shutdown! So many businesses passed down in families for generations have had to shut down. Its already sad but thinking about that possibility with this place breaks my heart!

Anyone else wanting one of these wonderful ladies to be their second mother?

Because of this video my husband and I traveled to Richmond. The W. Broad staff was very friendly and we enjoyed our box lunches very much.

How lovely to see people treat each other with respect & they are happy to wait! 😀

I'm a San Francisco kid with southern roots, and this is literally bringing tears of nostalgia to my eyes. Good ol' comfort food will get you every time...

Good video. It's nice to know that these mom and pop stores still exist. It's also good to see them employing people of all different colors.

I've lived in Richmond most of my life and never knew about this place. Thanks for the introduction!

I really love how they kept the family traditions of so many generations working there. It shows how much love and care is put in to their work and the environment around there. Very special place

2023…I’ve watched this video many times and having one of their box lunches is on my bucket list. I’m hoping that I can visit the USA this spring and have one! What a great place!

I would happy trade my office job to work there. Friendly folk who have skill and pride and get along with each other.

I hope their paid very well for the work they do

Let's be honest, the little old black ladies sold this place

"And I think it's comforting when something doesnt change." Yes exactly

Fast food ruined all the places to eat where I live. Sure miss places like this.

I looked at the website to see the prices. They must do a lot of volume to pay that large staff of people. Prices are very reasonable, almost cheap for some items in my opinion.

"If ya lied to me we'll argue about it later" LMAO

As a Richmond native I’m happy there’s food from our city on KZfaq for food 😭 I always see New York or LA

These people have pride in what they do. They look like they look forward to working everyday.

I love the mood of everyone working there. They talk so peacefully.

I guess I have to go to Sally Bell’s....cause I have never had any salad be it egg, potato or chicken that I would wait in a line like that to order.

The world needs more of these places

I completely understand crying over deviled eggs or lack thereof

Visited there earlier today. They moved to a new location my guess being they blew up after this video aired. I got a roast beef sandwich lunch box with a Chocolate Chocolate cupcake and devil egg. Everything was absolutely delicious. I even got to try this famous potato salad and it was everything that people raved about. The key is that made from scratch mayo that they use for all their sandwiches and salads

When the kitchen and the staff looks like that, watch out, you gonna come back for some more.

Forget the buddhist monks, these people absolutely embody Zen

If I ever go to Richmond, I'm definitely making this a stop on my trip! You know a place is good when it's been past down generation to generation, and the whole community makes their food a tradition!

This is beautiful, you can tell they are all like a family. They blend well and I'm sure it's the same outside work💜

Made with 💕And you know it's good whenever everyone stays in line waiting patiently and are kind to everyone in line.

man those buns looked fucking perfect.

What a beautiful work relationship. The way she talks about her employees is heartwarming.

This is absolutely amazing! Not only is the idea and the spreads you put out amazing, but the longevity of your employees! You know you have something good going when people work their 20-plus years! I loved it

Idk but I hope the multigenerational family that worked there almost as long as they were open Own apart of that business. I am sure they are and have been the cooks and cleaners for Decades!

I luv the sound of ranidrops on an umbrella.

I started coming to Sally Bell's when I was a child in the 1960s. My mother would drag me downtown to shop at the Thalhimers and Miller & Rhoads department stores (there were no suburban malls - they didn't exist), and as a reward for my good behavior we'd swing by Sally Bell's for a box lunch. It didn't take long for me to look forward to shopping. Years later I worked across the street for a few years. At lunch time I'd walk across Grace Street for a box lunch with a caramel cupcake; you had to get there by 11:30 or so or risk the caramel cupcakes being sold out. For those who've inquired, in COVID-world Sally Bell's business is greatly reduced. Those sweet little ladies have been furloughed for many months and the business has been operating with a small staff of what appears to be college-age students. As of May 2021, the Grace Street store was sold to VCU and at the new Broad Street location they still are not allowing customers inside but are taking phone and on-line orders and deliver to customer cars in their rear parking lot. I hope they can weather this storm; it must be very difficult financially.

I live in Wales UK and this fills my heart with joy I would love to go there family that is what I see pure love for the food and each other .

So glad I somehow stumbled upon this video. Pride in their home cooked items. But what really struck me was their pace. Time taken to frost, assemble and even line up the wax paper before folding! I'd assume with such a popular demand for product there'd be more speed taken to prepare. Must be one more reason to boost morale of the workers. Clearly their attention to detail is appreciated.

LOVE places like this! Always feels great to buy local and support your neighbors.

I'm amazed at how slowly and patiently they work. Each item is prepared so carefully..

I live here and have been to this restaurant several times. The women in there are the sweetest and the food is amazing 🤤 15/10 would totally recommend

awwww.... The way big mama said "samwich" .... I love it! She reminds of our big mama (my husband's granny)

"I'm gonna wait an hour here for the potato salad." With a huge smile on his face, this is what home-made culinary dreams are made of!

This is what America is all about. We need more of this. Community and small business! Tradition and culture is important. How far have we fallen America!

What a documentary full of history, everyone is just so endearing, warm, and passionate; this is the America that I love, thank you for this!! And may God protect you all and your business during this pandemic💜

I absolutely adore this place and the people in it! these types of places need to continue they can really be hearts of communities.

I’ve watched this several times, and I’ll watch it again. It’s so comforting.

I have no idea how this popped up on my KZfaq feed. I'm so glad it did. I grew up in Birmingham. I love when traditional foods like this are so appreciated. And what a huge compliment to this place, that people consider this as good as their mother's or grandmother's. Now, I'm hungry.😁

Greetings from Australia!! Oh, I hope you're still open!! I so gonna visit when I go for a holiday in the USA!

This is the chillest box lunch store I've ever seen. It's that small town quaint.

Billy said you can hear the sound!!! Now that's somebody I want cooking my food he knows what it sounds like to make it right!

I’m a regular at Sally Bells and I never get tired of the box lunches. The ingredients are so simple yet there’s a homey feel to it that I never get tired of. The cupcakes are the best part

I hope the people in charge inthe area take care of business like these because places like this really would make me take a trip and visit even though I'm on the west coast.

Aw man. Look at this perfect video about a gem of a restaurant. Lovely staff and customers to boot. Well done Eater. 👍

"He's pretty much our everything" 💚