Economics Of A Cloud Kitchen Model | Business Breakdown Of Rotiwala.com

Рет қаралды 164,235

Күн бұрын

To dive deep into the food industry, Tanay Agarwal, a student at Mesa, went to Rotiwala.com to dissect their #business model and understand the #economics of a cloud kitchen model.
He spoke to Saleem Javed, co-founder of Rotiwala.com, which is a cloud kitchen and a partial dine-in restaurant near BTM 2nd Stage in Bangalore. They spoke about his initial days, why the focus was on rotis, and broke down the unit economics of one average order.
Watch the full video to explore what it takes to build a business like this, especially in the cloud kitchen domain!
Timestamps:
00:00 - Intro
00:58 - Story Behind Rotiwala.com
01:16 - Marketing: Early Days
01:47 - Funding and Budget
02:15 - Rotiwala.com in the early days
02:53 - Growth in the first six months
03:20 - Unique selling point (USP)
03:44 - Rotiwala.com menu and its specialties
04:09 - Costs involved
05:19 - Revenue
05:38 - Unit Economics
06:35 - Next five years
Applications for the second cohort of Mesa are now open. Round 2 deadline: May 5.
Follow us on Instagram mesa.school...
#businessbreakdown #MBA #entrepreneurship #MesaSchoolOfBusiness #Startups #Founder #Food #CloudKitchen #economicsparidhi

Пікірлер: 83

@ZakirShaikh 2 ай бұрын

Short and to the point video. Excellent work by Mesa Team. This is real india. Plz bring more success stories of such Micro and Small Businesses within India. 5 Star Rating from my side to this video. 🎉

@mr.billionaire_76 2 ай бұрын

Kudos to mesa for bringing the story of this business & Businesses which are not fancy & doesn't get much media attention but are actually money making & bring more stories of Small Businesses

@rameshramakrishnan2858 Ай бұрын

Hardworking Indians when you provide a Wholesome Home Foods cooked hygienically & priced Reasonable will surely Succeed. Best of Luck brother.

@Noorehan 2 ай бұрын

Its clear that He is working hard to make Zomato/swiggy rich...

@ashokpatelk Ай бұрын

NO ....U get also Mass Extra Market through Swiggy and Zomato ....Margin is less but They have no time ....Like What U think.

@govindckumar 2 ай бұрын

Amazing grip on the business numbers - keep up the good work!

@EcomCarl 2 ай бұрын

Great insights into how finding a niche can make a cloud kitchen stand out! Keeping staffing costs lean while leveraging smart marketing channels like SMS and WhatsApp can truly maximize growth potential. 🍽

@bhawnaahlawat155 Ай бұрын

appreciate your work man!! great way of addressing most of the questions

@syedzakiuddin2162 Ай бұрын

Simple idea.. good start

@MSEEE 21 күн бұрын

Beautiful and well explained. Owner is also very sharp in his business 😊

@mahidmirza Ай бұрын

Nice topic. New channel but you'll guys will grow a lot if you keep uploading content like this

@mayurireddy8196 Ай бұрын

Delicious roti making process

@SaurabhSarang 26 күн бұрын

Excellent video brothers to the point.

@annsree6972 Ай бұрын

Keep content this way only , short and covering all areas

@lakshmipolukonda9176 27 күн бұрын

All the best for your cloud kitchen.

@nikipods 2 ай бұрын

So interesting! Loved the unit economics breakdown

@shekhspeare11 2 ай бұрын

interesting stuff!

@subramanyarajendramuthinti1119 Ай бұрын

everything looks good. try no to use plastic for parcelling the food

@tusharbhosle5937 14 күн бұрын

Well done 👏

@MikaSinghLookalike 2 ай бұрын

So cool

@annsree6972 Ай бұрын

DO one video on businesses that do not need any type of licenses also

@Whatreally123 Ай бұрын

I have ordered multiple times from here. Used to be good but later on taste went downhill.

@paramshah7383 2 ай бұрын

❤❤❤

@musthafa4u 2 ай бұрын

7-8 % Net Profit and Providing 30 % Commission to Swiggy and Zomato --- Better to invest in Index Funds and avoid all the hassles and Relax at home

@laidbackintellectual 2 ай бұрын

Same thinking.

@paramshah7383 2 ай бұрын

Net profit isnt calculated on capital but on revenue. So the ROCE would be much higher - 40%+

@bunfeastburger 2 ай бұрын

@@paramshah7383sahi kaha bhai aapne , they don't understand about ROI , that they make 10-15x more from this business rather investing on index fund 😂😂😂

@mayankagrawal1594 2 ай бұрын

Do not compare 7-8% directly with 12+% the market gives. The ROCE will be much higher. The rotation cycle of capital will be maximum 2 months. Which means the ROCE will be 50-60% which you can never earn in markets without hassle

@mohammadraza4441 2 ай бұрын

You can’t trust on someone else if you have potential to build a good business

@eshnas 2 ай бұрын

unit economics goes hard

@asheelu 2 ай бұрын

Yeah man jus 8% for all this risk

@MohdAsim-ne9xg 2 ай бұрын

❤❤🎉

@binupillai4929 Ай бұрын

No need of 20 lakhs initially

@drmohit21583 13 күн бұрын

It's a boon for those on constant travel and miss home food

@YuvrajGarg 2 ай бұрын

🙏🙏

@onyourtop 19 күн бұрын

Good style but I saw 2 videos. One thing may you do not ask purposely is how they train staff and maintain consistency.

@lokeyfunny 21 күн бұрын

Went to their website and the roti was not even on the homepage :D

@AnmolKumar-yt4gn 2 ай бұрын

No way!!!

@ashishchaudharicool 2 ай бұрын

Kis City me hai yeh business?? South lag raha hai. West and north me roti toh bahut common hai

@iamsarfaraz4572 2 ай бұрын

It is bangalore, in BTM area.

@priteshtrivedi510 2 ай бұрын

2500 rotis/day 🤯

@utuberay007 Ай бұрын

Zomato 30% huge share of your business

@IshaSankhe 2 ай бұрын

feeling a sudden longing for some roti now

@jainchicken 2 ай бұрын

chole bhature is better: kzfaq.info/get/bejne/bL6Hf7Olv9ecm58.htmlsi=lwvrhn7e6QKTCl6W

@oceanabovesky3905 18 күн бұрын

What is jain chicken?!!😂@@jainchicken

@mnava4290 19 күн бұрын

For 7-10% gain, is it not safe to invest in a mutual fund?

@Ravikalavidh1259 17 күн бұрын

Mutual funds are also giving more than 5% per month ..not year

@rak24ron Ай бұрын

They would not be making any net profit after paying themselves and interest on investment. Maybe they are in loss

@afrozahsan Ай бұрын

wow tony is really getting old

@JackMamama-hj5um 16 күн бұрын

Swiggy and zomato making 5x of his net profit through commission and ads 😂

@anuragbanerjee2879 26 күн бұрын

So Indian engineers could not make a roti machine?

@ganeshnh 19 күн бұрын

many available in the market

@anuragbanerjee2879 19 күн бұрын

@@ganeshnh Copies of tortila machine .. invented long time ago

@abirdey1093 14 күн бұрын

I don't think these are real numbers....

@healthylife2832 Ай бұрын

हिंदी में वीडियो बना फिर देखेंगे ?😂😂😂😂😂

@nani5987 Ай бұрын

Everything is good except for the use of newspapers in making of food... Dont know how long before these idiots would realise the dangers of newspapers in food processing

@shivnathlongani 20 күн бұрын

That much hassle and dependant on cooks ane staff and then commission for swiggy zomato plus rental and itna business karke u earn 50k a month then it's useless.. Not managed well..

@mdfarhaanahmad7139 12 күн бұрын

I think you are not aware of business at all.