Gi Effektivt fundraise for GiveWell's recommended charities in Norway and went through a major rebranding process last year. Managing director Kari Kjørholt talk about why and how they decided on the new brand. How are they positioning themselves to reach the ambitious goal of 100 million NOK yearly for effective charities by 2025?
Learn more about effective altruism at: www.effectivealtruism.org
Find out more about EA Global conferences at: www.effectivealtruism.org/ea-global