Elon Musk has a long-standing fascination with the letter "X." He has used the letter in the names of several of his companies, including SpaceX, X.com, and Neuralink. Musk sees the letter "X" as a symbol of exploration and discovery, and he wants his companies to be "at the forefront of innovation." The use of the letter "X" in Musk's companies has been met with mixed reactions, but there is no doubt that it has become a part of Musk's personal brand.
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