12 years later and it still makes me mist up every time I see it. This belongs in an advertising hall of fame with highest honors.

I had my husband watch this video when it first came out and it impressed him so much he started wearing his seat belt every time he got in the car, something he hadn't done before. Today he was in a rollover accident going to work and as the highway patrol took him out of the mangled car they said he if he hadn't been wearing his seat belt he would have surely died. Thank you for making this video... you saved his life.

Don't care how old this is. It needs to be shown during every Super Bowl. Every year.

The reason this masterpiece hits so hard with anyone who watches it is because it appeals to the most powerful emotion humans have, love.

One of the best commercials I've ever seen in my life.

10 years later, this commercial still leaves a lasting impact.

This video is more powerful than any of the other gory and graphic adverts

i don't know why this makes me cry but it does!! *wipes tears*

I watched this 10 years ago before having kids and I still teared up and got captivated by it. The look of fear on his eyes and the concern in his daughter’s and how she and his wife run to embrace his and save his life is powerful. And now I have a 9 year old girl and this video hits me even harder ❤️

This is still absolutely the best psa I've ever seen. Beautiful, simple makes the point and tugs at your heart without any blood or guts. Advertising brilliance.

It's already been said over and again in the comments but I consider this a work of art. Whoever wrote, directed, and produced/edited this piece are geniuses and as talented as any I've ever seen. It captures everything in life as it passes by your eyes in that moment when the frailty of existence becomes clear. And your family and loved ones are symbolic in this piece, and would keep you safe if they could, but the end result is those are the ones you would leave behind. It is brief, it is poignant, it is relevant, and it is just an incredibly well done film.

Yep, 8 years later and I still lost it again watching this.

There's something about that moment when they both rise up off the couch that puts a lump in my throat. I've watched it several times and it gets me there every time.

that determined look on the mother's face gets me.

The little girl... the guardian angel. Love brings him back to life... Oh, this is not just a movie. This is poetry.

this may be my single favorite short film of all time. I cry every time I watch it. So incredibly moving, and so beautifully shot.

Best script, best casting, best realization, best music .... this is for eternity. Never stop striving for pure perfection! And fasten your seat belts of course 🙂

The single most memorable ad I have ever seen. It is sheer genius, and you do not forget it.

This is still my favourite advert of all time. It hits me on so many levels. Perfection.

still ten years later, the best commercial ever. Brilliantly done, the music, timing, creativity. I can't see why anyone would give a thumbs-down.

This is probably the most effective campaign for the use of seat belt! And yes, they've hit the emotions every time you watch!

When this video came out, I cried my eyes out watching it. Same thing happened just now upon rediscovering it. One of the most beautiful vids ever.

Truly commercial-making at the highest level. Exceptional.

This Commercial says soo much. It's very emotional because the fact that this guys family stepped in as a Seatbelt to save him, the impact was huge. But he would not have to worry, its like the love from his family saved him. Loved it.

This is the most beautiful ad I have ever seen.

This is such a great commercial. No talking and it is easy to understand the importance.

After 12 years, I still watch and share this video often

Update: My husband only had a few nasty bumps and bruises and has already been released to go back to work. His car, on the other hand, was totally mangled. Even the insurance agent commented how lucky he was and how his seat belt did a lot to keep him safe. Once again my daughter, husband, and I THANK you from the bottom of our hearts !

Whoever thought of this is a marketing GENIUS. This needs to be in a hall of fame for the most inspirational psa of all time.

It’s 2020 and I still cry over this commercial.

Every time I watch this ad I am crying can't help it

This ad is marketing perfection.

If there is such a thing as a Pulitzer Prize being awarded to the creators of a commercial, those responsible for making this one would get it, hands down.

Whoever made this deserves an Oscar. Just fantastic on so many levels.

Anybody still coming back to this amazing commercial 2020?

Saved this video on my PC twelve years ago. It is such a masterpiece, from every point of view, that I can't stop rewatching it. More than 20 million views well deserved.

Meraviglioso. Un capolavoro in 30 secondi di puro sentimento

Easily one of the best commercials ever made. Such a powerful and emotional message.

Glad to see so many people are moved by it. So much can be prevented if you were your seatbelt. Saving Lives Since 1987!

Ok, I cried and I dont know why. I have wife and daughter so not sure if this was why it was extra special, or because it was just perfect. Either way I loved it.

I am seeing it, I cry. I put the repeat button and crying again and I put again the repeat button again and cry again etc etc etc. And probably I am getting a strange addiction to this small piece of art who is all about love and protection.

I saw this ad many years ago, and to this day, I always wear a seat belt. All thanks to this beautiful and moving ad.

El mejor comercial de la historia por lejos! Siguen pasando los años y sigue y seguirá siendo el mejor!

I have watched this many times and it still makes me tear up and get very emotional. It is my very favourite advert. I have passed it on to family and friends. Many thanks to all involved in the making of this wonderful advert - including the lovely actors. Love & best wishes from Ireland. 👍🇮🇪

Best commercial of all times!!! It always makes me cry. A Masterpiece 🏆

A simple but powerful commercial that contains soooo much. This is art.

You know, I had heard of this and never watched as it sounded very overdramatic as man public service ads are. This is the only one that has ever evoked an emotional response from me without the rather poor taste of using graphic images or stories involving injured children. This is an amazingly well done video.

I love how they thought of his family being his seat-belt. This is an emotional video.

Every couple years or so somehow I come across this video again. Each time I watch it i get shivers.

I cried everytime,best commercial ever ,deserve commercial Oscar...

I cry every single time I watch this, without fail.

very powerful imagery. love the way the glitter is used to show the broken glass - incredibly done 👏

I saw this years ago, it still makes me cry. Best seatbelt advert ever

wow fantastic acting, emotions conveyed perfectly without having to say a word. facial expressions are spot on!

Got hired as a delivery driver and they played this for us. Had to look it up and watch again, beautiful video.

Upon watching this video multiple times, I've sort of begun to look at this video in another light. An analogy for life, and when things get dark, and how family/friends are there for you when you take a bad path in life. The climax of this darkness being when he crashes and his loved ones hold on to him for dear life. Looking at it like that made this video even MORE impactful to me.

How can there be ANY thumbs down on this incredible spot?? I am currently narrating "Hey, Whipple! Squeeze This!", one of the best books on advertising ever written, and this is one of the author's highlighted spots for excellence. And deservedly so. I still get goosebumps when I see it all these years later. Kudos to Daniel Cox and company.

I saw this in drivers ed today and it brought tears to my eyes. Watching this felt so warm and happy. This reminds me that wearing a seat belt isn't just for me, but also for the people who love me. So glad I fell upon this beautiful piece of art.

Time and again whenever I watch this, even almost a decade now since it was made, the emotions still hit through. This should be a Hall of Famer in advertising!

This video is by far one of the most beautiful video's I have ever seen. Every time I watch it, I tear up. Such a powerful message! Sometimes I find myself watching it over and over again. Really makes one think just how fragile life really is and should enjoy every second we have..

This whole video says it all. Brings tears to my eyes, song included.

The add that saved my life 2 and half years ago. When I was driving my car, I remembered it and smiled and put on the seat belt. 15 mins later I had an accident where my car was damaged completely. I was blessed to come out alive without any scratch. Thank you Lord.

Such a powerful statement. Every time I see this video it brings me to tears. Perhaps it is because I have seen first hand on more than one occasion fatal accidents. I am a firm believer in the use of seat belts, they do save lives.

I've watched this video countless times ( including today ) and every time, it never stops to move me emotionally.

Made both me and my son cry. Very powerful commercial. Excellent work.

もうそんなに昔のCMなのか…何年経っても好き

I hope there is an Ad Oscar. And I hope you guys get it.

I have kept this ad/art piece in my FAVS list for many years. It is a masterpiece of advertising, where I spent my career. The visuals are indeed, well done...telling a story, simple and strong. But remember, it's the music that brings in the emotion and the power. The masterpiece of this score is why we all love this ad. Try watching it without the music, and you will know what I mean.

Kudos, 10 years later and i still find myself watching it again. You really hit an emotional home run.

This speaks volumes about life and how important it is!!! This commercial was heart felt, I believe many walks of life should see this video..

What a wonderful way to make the point that safety saves lives. Great idea. Thanks to those who dreamed up this PSA. My car was part of a major impact accident and my seat belt and air bag saved my life also. I didn't even have my glasses knocked off my face. It was awesome. The other fellow was NOT wearing his belt and he suffered major injuries and was taken to the hospital. Both vehicles were totaled. I had not even a scratch on me, and he spent days in the hospital. Lesson learned!

My all time favorite commercial - poignant, important, memorable.

I'm a 6ft 1" 215lbs guy and I cried my fucking eyes out at this

Everytime gets me teary. Every single time. What a masterpiece.

One of the best short performances I've ever seen

2023.. Still one of the best advertisement ever,

Any aid towards safety, may reach certain people, including the crash, blood, shock type imaging/video. . . but this idea and production to convey the tenderness and yearning most of us recognise and value highly as people - in the title, the imaging, and the link to safety belts as "embrace life". . . is a great piece of work. . . thanks.

I keep coming back to this. The power of the unspoken word is breathing taking. The message ... lifesaving!

The finest commercial i have ever seen in my life. If there is a Nobel Prize for the best commercial ever made by our species, this gets the award

Here's how powerful this ad is: I don't even know anyone who has died in a car crash and I still break down crying when I watch this.

Still the best video on youtube 4 years later

Posted this on my facebook page 14-years ago, so happy to see it's still here. Still makes me tear-up. Brilliant!

The person who did this is a genius!

2018. I came back to see this commercial after discovering it when it came out. I think he moves me even more than before, having a better knowledge of life, love and death.

That falks is ART! Wow...

I remember an English class, our teacher asked for our favorite commercial and I put this one! everyone was speechless. This one and the think different, definitely my favs!

Still the best thing on KZfaq.

I get chills watching this. So powerful.

Whoever came up with this idea was a genius.

10 years of this ad and its still going

The person or team of people who came with this idea, it is epic, very original, and powerful!!!!!

most amazing ad I've ever seen

Never gone through so many emotions in 1:28 minutes. Absolutely amazing production. It's majesty lies in its simplicity.

This is the single best piece of film work I ever saw. An entire, meaningful story with no words, yet it touches your emotions effectively.

I believe this is the best ad ever made and I still come back to watch it after so many years.

It's heading for 21 Million folks. Let's all view it again, and raise it up some more.

...and perfect music to go with it too!

As a Defensive Driving Instructor in three different programs, and a Driving Instructor for everything (except motorcycles) from a VW Beetle to tractor-trailer/doubles, and a 50 year veteran of the fire service...I can honestly say this is the most compelling video I've ever seen on this subject. I used to use it to close every training session I delivered. In addition, I can vouch for the fact that an air bag is truly 'the kiss of life' - as I've had one go off in my face due to a crash that was not my fault. I also attended many living patients who were saved by seat belt/air bag combinations. And, finally, I've only cut two dead people out of seat belts. One had their neck broken by the violent thrashing due to a horrendous rollover; the other due to a violent crash without an airbag. ALL the rest wearing seat belts lived; most of the others, who did not have one on...died - some within, and some as much as 100' away from the vehicle.

I love this. Every seat belt video I have seen is wonderful, but this is beautiful. This captures everything: the love, the impact, the safety. This is powerful.

Best ad ever!