Anyone who sees a slum from the outside, sees its criminality, inequalities and unplastered walls. But anyone that is born and grows up facing all these challenges sees the innovative and creative potential of the slum as a way to surpass the inequality and the value generation in the base of the pyramid. This is what "Slum-Based Entrepreneurship" is all about. In this talk, understand why "one of ours in the slums is bigger than 10 or more of them in the city." This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx A Slum Pirate, marketing, entrepreneurship and social innovation specialist. Co-founder and CEO of FA.VELA, the first accelerator focused on slum-based business in Brazil. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx