Carnegie Mellon University students participating in the ENAiBLE Summer Retail and Service Innovation Program present conceptual future customer experiences.
Throughout this 10-week human-centered research and design program, students tackled the project prompt: Retail and Service industry companies are under increased pressure to deliver more personalized, convenient and value-priced products and services to consumers while ensuring positive impacts on global challenges such as sustainability, data privacy/security, and social and economic equity. How might these companies continue to deliver high-quality consumer experiences while also safeguarding people and the planet?
Each student team conducted background research, consumer interviews, idea generation and prototyping activities to develop specific future solutions within the boundaries of this broader project prompt, resulting in each team presenting very different proposed future experiences. This webinar hour includes four student teams presenting their research and proposed solutions with an audience Question and Answer session following the four presentations.
Join us to learn what the next generation thinks future retail and service experiences will be like and how those experiences can also help address important privacy, sustainability, and equality challenges.