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At the Future E-Commerce meet-up in Japan in March,
we met the CEO of SATUR Son Hochul again!
SATUR is now aiming to go global @satur_up 🏝☀️
At the center of their rapid growth, there are SATUR's core values that never change.
SATUR's CEO talks about SATUR's core values, the brand's practical survival strategy,
and strategies for expanding offline distribution!
+ There's also a cookie video with highlights from the Japan talk, so check it out!! 🤤🍪
00:00 Intro
00:07 SATUR introduction
00:43 Early brand survival strategies
03:18 Increasing customer touchpoints
05:41 Why you need to know your customers
07:55 Brand = Repurchase
09:12 Why ad spending was increased
11:41 Expand offline distribution
13:26 Take your brand globally
14:17 Cookie Video🍪 SATUR Japan talk highlights