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Steve Ransom pitches his 'Brighter Bikes' brand, enabling cyclists to maximize their road safety with the invention of helmet and handlebar indicator lights - he's seeking a £90,000 investment in return for a 20% equity stake but Dragons want a piece of his sister company too...
Season 16, Episode 7.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
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