Pricing often feels like this elusive abstract concept which may not always be the first thing on your mind when you’re starting up your business. In this session, we discuss why you would want to care about pricing, when to start thinking about pricing, things to consider as you start pricing such as factors affecting the price, how pricing can help you achieve broader goals, and evolving your product pricing as your business grows.
About the speaker:
Pushya Jataprolu is a Senior Product Manager at HashiCorp, and has been in the product space for about five years since graduating from Booth. She has taken a product from concept to launch, developed pricing strategy, conducted customer research, developed business cases, ROI and competitive analyses among other product responsibilities. She has over 10 years of experience across enterprise technology services and products.