Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

Рет қаралды 2,471,519

Күн бұрын

It's easy to start in India but very difficult to scale in India.
This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond.
We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first.
They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building.
It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds.
➡️Apply here: tally.so/r/mBp7LN
#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter x.com/nikhilkamathcio/
Instagram / nikhilkamathcio
Facebook / nikhilkamathcio
Linkedin / nikhilkamathcio
Koo www.kooapp.com/profile/Nikhil...
#KishoreBiyani: Founder of Future Group (www.futuregroup.in/)
#AnanthNarayanan: Founder of Mensa Brands
Follow Ananth here:
Twitter / anarayanan24
Instagram / narayanan.ananth
Linkedin / ananth-narayanan1
#RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast
Follow Raj here:
Twitter / rajshamani
Instagram / rajshamani
Facebook / shamaniraj
Linkedin / rajshamani
Raj’s KZfaq Channel / @rajshamani
Timestamps
00:00 - Intro
02:06 - Ananth’s Exploratory Career
04:23 - How Ananth became Myntra’s CEO
07:19 - Ananth’s Entry into Pharmacy
09:18 - Ananth's E-commerce Comeback
13:16 - Mensa Brands: What Is It?
19:45 - Unveiling Raj's "Business Side"
21:23 - Raj on Fundraising for House of X
22:44 - China's Live-Streaming: A Rising Trend
23:38 - How Raj Scaled His Family Business
27:47 - Raj's Eye-Opening Customer Observations
29:50 - Why do Customers Upgrade?
31:30 - Using Data for Product Development
33:53 - Raj Reveals Some Old Marketing Tricks
35:52 - Raj Explains Customer Conversion
38:35 - Why Raj left the Family Business for Mumbai
42:11 - Raj’s Content Formula for 400M views
43:30 - How to get Viral on Social Media
46:42 - Kishore’s Data-Driven Insights on Consumption
50:25 - Emerging Consumption Trends: Where is the Opportunity?
52:33 - India's Consumption Demographic: A Breakdown
01:03:16 - Tricks Luxury Brands Are Using
01:08:51 - BNPL & Integration
01:10:28 - Quiet Luxury & Signaling: The Correlation
01:16:37 - Content & Community : Present & Future
01:24:42 - Scaling from 0 to 20 Crores: Ananth & Kishore's Clash
01:30:19 - Western Influence & Brand Names
01:35:14 - Hacks for Branding, Growth Hacking & E-commerce
01:50:36 - Role of Keywords & Performance Marketing
01:52:42 - Navigating Category Selection
01:55:07 - Art of Storytelling in Brand Names
01:59:49 - Does High Price Indicate Better Quality?
02:02:20 - Longevity: The Key to Brand Building
02:04:28 - Unlocking the Beauty Industry: How to Get In?
02:10:09 - Micro-Niche Strategy: Be a Shark in a Pond
02:14:18 - Kishore's Unexpected Industry Picks
02:16:44 - SKU Count Decision in Fashion
02:20:21 - AI & Machine Learning: Transforming Online Shopping
02:25:47 - Reviews & Fake Returns: Part of E-commerce
02:29:22 -Creator & Celebrity Brands: What Lies Ahead?
02:35:59 - Addition vs. Replacement: Category Selection
02:38:10 - What Brands do Raj use?
02:40:05 - Panelists’ take on Virtue Signaling
02:44:44 - Opportunity for an Indian Luxury Brand
02:48:05 - Choosing the Perfect Celebrity or Influencer
02:59:30 - Kishore on his Daughter’s Ventures
03:01:08 - Role of Offline in 100+ Crores Sales
03:02:58 - Decoding Platforms: Valuation & Business Models
03:04:13 - Will ONDC disrupt Platforms?
03:06:44 - Panelists Choose Thriving Sectors!
03:08:53 - Why Nikhil loves Lululemon
03:11:41 - Brands with Stories Do Better!
03:12:27 - Untapped Men Makeup Market
03:14:51 - Immense Rise of Micro-Influencer Ecosystem
03:16:55 - Everyone Reveals Their Biggest Failure!
03:20:15 - Special Announcement: Apply Below!
03:23:10 - Time for some Bloopers!
03:23:59 - Outro
#branding #marketing #startups #enterpreneur #entrepreneurship #business #fashion #home #lifestyle #consumerbrands #performancemarketing #growthhacking #bigbazaar #central #mensa #figuringout #D2C #ecommerce #Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisPodcast

Пікірлер: 1 800

@Khallnayakkk 7 ай бұрын

Nikhil saying "Explain" when anyone throws around a framework or a fancy short-form is what makes him what he is. An absolute learning machine.

@rahulnarayanan374 7 ай бұрын

He's thinking about his audience (us) when asking everyone to explain. So much to learn in this podcast!

@creativementors7812 6 ай бұрын

💯💯

@nilayronaldo 2 ай бұрын

A@@rahulnarayanan374

@shreelohar4202 Ай бұрын

@akhillakumarapu3019 Ай бұрын

😊😊@@rahulnarayanan374

@rajshamani 7 ай бұрын

The brand-building kid in me is screaming right now as I am sitting with my idols 🙇🏻‍♂️ I have learnt a lot of things from the journey of Kishore Biyani Sir, Ananth and you since the very beginning. Thank you for having me on this podcast Nikhil.

@melvinshaju8356 7 ай бұрын

@rajshamani Why are you wearing two watches ? Just curious to know 😉

@rachnabhutoria6891 7 ай бұрын

Great insights ! Always considered engagement never the share & save metric

@ishansengar5920 7 ай бұрын

Are you going to pay 20 lacs?

@mayurteli91 7 ай бұрын

❤️🤌🏽

@genuinetrader4742 7 ай бұрын

your full off lier you pretend like a meddle class people NICE PLAY BY YOUR PR TEAM I LIKED IT

@MysticsofIndia 7 ай бұрын

There are creators who create content to make money and there is Nikhil who is creating content to give away knowledge and MONEY. This is the future of content. ❣

@cseatul 7 ай бұрын

Everyone is looking for something. He has money already. This is building his own personal brand by sharing about knowledge and people he knows.

@madanshivakumar7820 6 ай бұрын

How naive to think that KZfaq videos are made for charity

@bachelorvlogs100 6 ай бұрын

When you have billion dollars you don't care about coins . After money glamour matters this is what he is earning from this

@aishwaryajayadas7538 6 ай бұрын

True that

@Arihant_N 5 ай бұрын

He isnt just making videos to help other entrepreneurs but I think he is also making sure that new companies with new ideas will be there in the future for him in to invest in, just like how Alex Hormozi does. Giving away value to get greater value. Thats how long term games are played

@dhruvjain5835 6 ай бұрын

Whenever Raj speaks he looks at Kishor Biyani to see whether he is agreeing or not. That’s a true fan

@Rajiv.Talreja 7 ай бұрын

Raj Shamani on that table is the most inspiring journey in the making on the internet... A boy from Indore, creating content on the internet, going beyond all the hate from naysayers on social media, building his personal brand, building his startup and earning a place on the podcast of a Billionaire... more power to you Raj... more power to you Nikhil for doing this 🙂👍

@Be_with_me 7 ай бұрын

Agreed. His Insights are amazing

@rohitagarwal8900 7 ай бұрын

I found him slightly unethical though. His thinking is maximizing short term which will fail in the long run.

@applepeel1662 7 ай бұрын

@@rohitagarwal8900his insights on engagement were superb tho

@ankitrajbachchan 7 ай бұрын

Really? What's the story of other three then?

@DhruvPatel-zg1zs 7 ай бұрын

Hate was not wrong in any way. Most of youtubers are manipulating you for their gain and brand building and he himself accepted this that he make most of his videos for increasing his views. So he is not giving two fs about viewers or society

@rakeshkakati 7 ай бұрын

Seasoned creators struggling to capture audience attention for 20 mins and here nikhil does it brilliantly for 3 hours. Podcast Maestro is here!

@akalpitaify 6 ай бұрын

Content is king

@gautamthakur7338 5 ай бұрын

Absolutely spot on! And the people who stick through the entire podcast are the really valuable community based people, as what we're talking about here.

@ashwinpatwardhan2798 6 ай бұрын

This has to be renamed to 3-hour crash course MBA in Product management, digital marketing. Loved all the insights.

@MirakEnterprise 3 ай бұрын

Agree

@gautamchoudhary1438 7 ай бұрын

Even BATA Is not IND Brand, it’s CZECH. In simple term LUXURY is what one Cannot afford and trying to achieve that what makes feel successful.

@samk6051 6 ай бұрын

Bata is not luxury is it??

@gautamchoudhary1438 6 ай бұрын

@@samk6051 Bata and luxury I commented on two different context.

@mrunaldeshpande8972 7 ай бұрын

Raj is surprisingly full of really valuable insights. Did not expect it!

@ankitrajbachchan 7 ай бұрын

And zero data

@khushwantdafre3230 7 ай бұрын

Even if he doesn't have data to back it up(which I don't think is true) I think he has a natural talent for picking up on trends

@chasingdogs 6 ай бұрын

@@ankitrajbachchan data is history giving insights to future. Where raj shines is in the clarity of idea and relatability?

@prash2u 6 ай бұрын

Agreed, I thought the same. Never heard his name before but he was the best speaker in that room.

@thanay_aa 6 ай бұрын

Exactly didn't expect him to be this knowledgeable

@kurshuashoo9890 7 ай бұрын

Half way through the podcast and I feel Raj is much more than what I thought he was. Sharing some solid insights.

@zahidshaikh6918 7 ай бұрын

I have manufactured, imported and sold tshirts for a living for 17 years. Everytime Nikhil mentioned the tshirts example, i felt like jumping into the screen to answer.😊

@zer01q.82 6 ай бұрын

Under what brand name?

@harshakvs6652 6 ай бұрын

You can add/ comment it here. Maybe @Nikhil can pin your comment

@thatguy4noreason 5 ай бұрын

Hey what brand?

@shresthjakhwal8575 4 ай бұрын

You can make a short video putting some of your insights and learnings and link it here. People will watch it and it will be a good for your channel as well.

@dasaritra007 6 ай бұрын

Nikhil holds no bar when asking questions…there are questions, which we kinda keep to ourselves because we think that maybe stupid…but Nikhil does that…and becomes so relatable

@Shrutidutta1 7 ай бұрын

Podcast longer than movies but still gonna watch till the end 😂😂😂

@Nikhil_khetal887 7 ай бұрын

😂😂

@suryapx 7 ай бұрын

Jyada cool bnane ki jarurat nahi tumko re

@jivarishi 7 ай бұрын

Absolutely. Not fluffs.

@thomasantony3381 7 ай бұрын

Bhilkul

@abhinabaroy3858 7 ай бұрын

Yes, that's the best thing about these podcasts. We get a lot to learn from

@vedantighadi1245 7 ай бұрын

In an age where attention spans are as short as two seconds, I never thought I'd find myself consistently engrossed in a podcast lasting over three hours, eagerly anticipating each new episode. Even the most expensive blockbuster films struggle to captivate audiences for that long. I'm not certain if Nikhil initially realized the impact he would have, but he has truly pioneered an exceptional content series. Kudos to you, Nikhil, and Raj's wealth of knowledge was a delightful surprise. Thank you. 🙌🏻✨

@trmittal24 7 ай бұрын

I like how the gentle heat keeps building up between Ananth and Kishore

@yashraut3494 7 ай бұрын

The most valuable thing I learn from Nikhil is listening like he's not the smartest guy in room and asking for every detail that he doesn't understand

@ganeshubaradka3709 7 ай бұрын

This episode is like a MBA in 3 hours.. also each episode is getting better by atleast 2x!! Thank you Nikhil!

@puneetporwal 7 ай бұрын

Oh C'mon. MBA is not just about consumer marketing! There's finance, strategy, ops, HR etc.

@retrogaminghd3300 7 ай бұрын

@@puneetporwalcan learn all that with a financial course / book. An mcom degree teaches you more of that. This is what a true businessman is known for, thinking.

@puneetporwal 7 ай бұрын

@@retrogaminghd3300 I wasn't talking about where you get your MBA knowledge from. I was talking about this podcast (which was actually very good) not covering other aspects of an MBA like finance, ops, hr etc.

@satyamkhandekar1996 7 ай бұрын

This podcast amongst all other WTF podcast is pure gold!! If you land on this podcast, you might also come to know that you are gaining knowledge that you never knew you needed!

@TheThirdEye2022 7 ай бұрын

WTF are true masterclasses. Each episode is such a deep dive. Love how Nikhil is such a wonderful listener and does not allow any jargon to pass! He is sitting there completely from a space of curiosity representing every kind of listener! SO much to learn how to draw the maximum from the experiences of who you are listening to.

@abhishek198213 7 ай бұрын

By far the best discussion and knowledge sharing session amongst all the podcasts of WTF. We need another one on food/ eating business ( Zomatao, Haldiram, Dmart ) we need it soon !!

@Maddy29 7 ай бұрын

Fully agree. We definitely need this.

@adithyasarmasingampalli9354 7 ай бұрын

Beautiful, look how consumption have many subsets to explore.

@AdityaYadav-vt9jm 7 ай бұрын

I know Nikhil and team won't stop but really don't stop let it flow. This will go global for sure... "Kudos to the team and Nikhil for building contacts with such personalities."

@sumitbarman2477 7 ай бұрын

Nikhil has become like that teacher who wants his students to succeed in their own fields. I have to make Nikhil proud and also rooting for people who is trying hard. You guys can absolutely make Nikhil proud just so that when you are awarded or something you can mention Nikhil in your speech ahaha, love you Nikhil

@rizvanhawaldar 7 ай бұрын

Anant is damn great! Kishore is legend with generational clarity. Raj is like bubble ready to burst sooner.

@citivalues 7 ай бұрын

I am 54 and building a small brand. Watched this full episode and it really helped me understand ing the insights. I am a regular viewer of Raj Shamani but all of you together made a killer combination for the people like me to understand brand building. Thank you so much.

@viresh136 7 ай бұрын

Hello sir ji .?

@garvitjoshi4451 7 ай бұрын

Completed this podcast in over 3 days by trying to find out time between office work because i wanted to deeply analyse every piece of important information being shared. This motivates me to build something of my own too!

@rishitrivedi5393 7 ай бұрын

I've made 6 pages worth of notes while watching the podcast. The insights provided by Mr. Biyani are invaluable! Absolutely grateful for this one!

@LustrousProblems 6 ай бұрын

Please share the notes

@amruta4385 6 ай бұрын

Hey rishi can you please share

@KaranGupta-tr1xs 7 ай бұрын

Has anyone got goosebumps?😂 it's amazing I am gonna watch the whole at 0.75x again and special thanks to nikhil to organize the whole podcast in such a way that return 10x.

@bulls1642 7 ай бұрын

Watching nikhil latest movie every week is free value 🎉❤

@akashjain9196 6 ай бұрын

I love the work you're putting in! A constant thing I have noticed is the person who serves you all the food doesn't even get a simple 'Thank You' from everyone. That little acknowledgement with a smile might make his day

@krickfans 6 ай бұрын

Have never watched such a long podcast... took me 3 days, now will watch it again... Great job, Nikhil.. loved listening to Mr Biyani, Ananth, Raj...

@dharmendarchoudhary1018 7 ай бұрын

nikhil kamath's podcast are becoming larger day by day just like zerodha's revenue.

@ashwijdonthi 7 ай бұрын

🤣🤣😂😂

@shortsclipkatadka3292 7 ай бұрын

Good one 😂

@TarunKumar-ru2xw 7 ай бұрын

Raj is the biggest useless fellow, he always doesn't understand customers'mindset and spread lies. Don't get influenced by him😊

@rocky112100 7 ай бұрын

Much needed in this 10second reel world.

@NishaSuresh16 7 ай бұрын

True

@rajveersinghwadhwa2973 7 ай бұрын

the best thing bout this podcst is how nikhil goes deep just by asking really short but relevant questions throughout the course of the episode

@mohitkandhari1403 6 ай бұрын

What a journey for Raj.. Amazing man.. sitting with Mr. Biyani, a legend on the same table as equal. I m older in age from you but highly inspiring for me.

@gunjancreates 3 ай бұрын

Can't thank you enough, Nikhil for this podcast. It took me almost 3-4 days to finish it because of the immense knowledge and insights that everyone was sharing. Had to take my time to digest that knowledge, note it down, and then come back. I usually watch podcasts while doing something else but this one didn't let me do anything else. I had to give it my undivided attention. Such great insights. Love the way you ask questions from the guests and try to simplify everything. Truly incredible of you! I love it and feel so happy when I get to learn something I was unaware of and I was the happiest listening to this podcast throughout. I don't generally leave comments (😬) but this one just forced me to! A very big thanks from the bottom of our hearts! More power to you! Looking forward to more podcasts.

@DeepSukhwani 7 ай бұрын

Raj - growth marketing, hacks; Kishore - Wisdom; Nikhil - Curiosity. With underlying trait of "Perseverance" common across all of them.

@rishiprasad6250 7 ай бұрын

You know what is the best part ? I am not an entrepreneur nor a business student. Am a science guy. But understanding people psychology is something I have always found interesting and seems like these guys are masters of it. Just taking a break after 1:50:00.

@aadithyajayan6056 2 күн бұрын

Its a good thing that nikhil asks all the basic questions to even the harder ones so that he makes sure all his audience understands and grasps all bits of knowledge from the guests..

@naman2161994 6 ай бұрын

I come from a lower middle class family, always fascinated by how brands are built and how to create an online presence. This podcast I think is hands down the best I have even consumed. Everything from the diverse point of views, to the depth of the concept, to the insights of experts and much much more is just pure gold. Thanks @nikhik for bringing such insightful podcasts.

@TheAdhirajPal 7 ай бұрын

The worst thing about this Pod is that I have to wait another 2 weeks for a new episode😋

@RandomFake 7 ай бұрын

I agree

@thinkwithabhay 7 ай бұрын

This was by far the best podcast on brand building.. loved all the guests and the deep insights they shared.. Shoutout to Raj for his extremely structured and deep insights. Thank you Nikhil for doing this.. High fan 🙌

@siddharthbangard 6 ай бұрын

This Podcast was like reading a 300-page bestseller! So many Insights. Especially, @rajshamani, your POVs on all the topics were so different and relevant.

@vinodkumarkp7160 6 ай бұрын

Raj and his experince from Tier II and Tier III cities 🙌 #respect...the most lovely little conversations by Kishore sir, all practical and from market knowledge "getting ur hands dirty"...Ananth was the odd one.. all "yes" man from Mckinsy trying to nosedive in every conversation trying to prove a point without the hands on knowledge...

@Growithnobu 6 ай бұрын

Damn what an informative session. It almost felt illegal to be listening to this for free. Thank you! Love from Bhutan!

@theVenom2005 7 ай бұрын

Raj shamani totally relatable guy in big parties 😂😂😂

@upabovealways 7 ай бұрын

*If I was Raj's clever opponent and don't want his business to dp great or fandom to grow I might focus on getting* 2:49:03 *viral. This nation and all major cricket playing ones at least, overseas Asians love Virat, reach is next level*

@jivarishi 7 ай бұрын

I was eagerly waiting for this podcast. It's always a great pleasure to listen to these kind of people. Thanks Nikhil for brining game changers.

@nilegamer2320 6 ай бұрын

If you watch carefully nikhil doesn't monetized this channel so there is no ads this is very great help for GenZ

@Rashesh_Majithia 6 ай бұрын

Thanks Nikhil for taking the role of a curious learner. Almost every request of yours to elaborate on insights being shared help clarify specifics for 10x viewers.

@mukundmadhav739 7 ай бұрын

Prolly one of the best podcasts in India rn.

@aj7907 7 ай бұрын

Probably*

@kapudee9995 7 ай бұрын

@aj7907 ok boomer

@aj7907 7 ай бұрын

@@kapudee9995 ok choomer

@andrewcarnegie5342 6 ай бұрын

Prolly you dn anything rn, idk

@hiteshbedre 7 ай бұрын

Nikhil's podcast is just a new addiction

@swanandgharpure9368 6 ай бұрын

One of the best things about this podcast is that Nikhil is keeping it raw as much as possible

@everythingyuv4779 6 ай бұрын

i've been watching raj's podcast for almost a year and everytime he speaks i feel so good to listening him! more love and power to raj shamani.

@tirthtrivedi2989 7 ай бұрын

This podcast is just so amazing that i don't get to look at timer how long it is I am just hooked to information. Nowadays I check to nikhil's chennel if they have launched any new episods or not. I want more longer content, I will be very happy to see that. I also liked how nikhil asked questions as he would start things as it answers so many basic questions which are important and are not asked otherwise to founders. I like to see this format growing bigger and bigger also I also got excited hearing you guys are funding startups founded by a 22 yrs or younger which is very exciting as I am at 22 and I also want to start something this give me MBA kind of learning through different founders. This is also my very first comment i guess as i generally don't comment on videos on youtube but got intrigued by the content of the video so thought to appreciate it. Thanks and waiting for more deep dives

@vinuchavan4320 7 ай бұрын

I had manifested this podcast I swear… Now this is what I call the Kamath Power.... Way to go Anna, Kishoreji, Raj & Ananthji... Love u all

@RishabhJain-un7kn 6 ай бұрын

Took three days to complete this podcast. But, I’m glad that I did. Loved how Nikhil was stressing on t-shirts business (was definitely advantageous to me as I am from the same field). Zerodha is always trying to give back something to the community. Earlier it was Varsity, now it’s these series of podcasts and also this funding campaign. Kudos to you guys! Really appreciate it!!

@vinniaggarwal1597 6 ай бұрын

I’ve been building my Ecommere D2C personal care brand since 3 years now and this episode is GOLD for anyone looking to build one! It’s one of those episodes which I’m going to watch again and probably make notes to implement some points, growth strategies discussed. Brilliant insights from Raj, so refreshing.

@user-lu1rr1li2b 3 ай бұрын

Bhn tujse nhi hoga jake bartan dho bas 😊

@samridhiagarwal9874 3 ай бұрын

looking to build a brand myself, would be great if we could connect.

@user-lu1rr1li2b 3 ай бұрын

@@samridhiagarwal9874 bartan dhone pe dhyan de

@Bharatiya_aman 7 ай бұрын

Huge fan of Mr Biyani. Thanks for hosting him again

@jaigurudevkishorekumar 6 ай бұрын

Wow.. Raj can actually match steps with Kishore regardless of the scale & experience which seperates them

@jahnvipala3103 7 ай бұрын

Their answers highlighted the level of scale that they have in their respective business and that's fantastic to see when you want to build a brand 🙌

@santhoshmuruganantham7435 7 ай бұрын

One cannot do justice to these guys by saying thank you . This is pure wisdom .

@sarathbalaji4694 7 ай бұрын

I am looking forward for podcast on Indian logistic sector.

@anilatarannum 7 ай бұрын

On returns, I stopped shopping from Myntra because they started charging surcharges on my delivery because my "return percentage" was high. While I agree that I was returning stuff I didn't like, I was also shopping from Myntra precisely because I was allowed this freedom. The "touch and feel" issue they spoke about is very very true, especially in clothing. Also this thing that not everything that fits you necessarily looks good on you. I felt the returns policy allowed me to shop online because of this freedom. Completely get that it might be damaging in terms of cost for the company, but the flip side is no shopping at all, which is what happened to me and a bunch of my friends. Not sure how this issue will be solved but some food for thought.

@veera.raghavan 6 ай бұрын

Absolutely love Kishore's insights who is able to distill complex thoughts/ideas/concepts from others to just a sentence that anyone can understand. Absolutely wonderful podcast.

@sid918 7 ай бұрын

This is another gem of a content by Nikhil. Best part for me is the philosophical conversation in the middle of the business. Real lessons in both the aspects. Thank you Nikhil.

@ithinkitworks 7 ай бұрын

Loved the episode. Especially Nikhil and Ananth's chemistry was amazing! listening to Raj was interesting I did not expect him to be like this on the back of his podcasts and then the OG was amazing as always, he knows India so well.

@bhargavk1515 7 ай бұрын

2:00:45 What Anand is telling about the band...there is a mathematical relation called Weber-Fechner law, basically it says there is a permicable quantity you can increase of substance until there is a change observed in human, which is logarithm in nature. The company that leverages this the most is cadbury. Just like how much you can increase in chocolate size that you feel different, you can reduce as much to observe no change. So when Anand says I can only increase like 200 on a product, and beyond that ppl will not buy, it is governed by Weber-Fechner law.

@dazzlerkumar 6 ай бұрын

Raj is like 100yo super experienced businessman..hats off man

@manuthomas3351 7 ай бұрын

Life motto should be such that you do so well in life that one day Nikhil calls you to sit in this podcast. Great episode guys!!

@sumitbarman2477 7 ай бұрын

I love how Raj has grown, absolutely impressive but to some extent I think he had more of some management books led approach to things he wanted to share, Kishore and Ananth on the other hand was more of like ground reporting. Loved the whole podcast !

@vigneshm6922 7 ай бұрын

It's a crime just to watch such qualitative content for free , Kudos to these guys and the effort that goes into making these. ❣️💯

@bsethupathi1 7 ай бұрын

I met Ananth at an event hosted by YourStory in Bangalore where his daughter won the youngest entrepreneur of the year award. He's quite humble.

@sayantandas597 6 ай бұрын

Thanks for such priceless and sacred podcasts! An episode on Indian Healthcare and medical sector will surely prove to be a holy grail for many of us. 🙏

@mdmadani 7 ай бұрын

The best podcast you have created till date Nikhil. Great work!

@piyushdubeynit-trichy2823 7 ай бұрын

If people genuinely understood the worth of 3-4 hours of these busy individuals's , this KZfaq video would have amassed 10 million views in a single day.

@gastravlog 6 ай бұрын

When I watch Nikhil Kamath I learned so much seeing this man how to be humble simple curious respectful 🙏 learning everyday

@sonalich3125 6 ай бұрын

Hands down 🙌Kishore Biyani is the OG of this sector. Totally impressed by the insights given by Raj Shamani. I guess this is my favorite episode of all the 11❤

@mamathaacharya1610 4 ай бұрын

This is the type of content that we would not regret binge watching. Kudos to the team 🎉

@sumitbarman2477 7 ай бұрын

You can easily differentiate a consultant from the top 3 consulting firm, the way they structure their thoughts and speak, absolutely beautiful to listen

@Likit257 7 ай бұрын

yaaawwnn.. he was all over the place... i think i think i think i think i think i think i think i think i i i i i i i blah blah blah.. full of gestures.. it was awful! and REAL MONEY was silent. Quiet listening weighing people.. Mr. Biyano was awesome! One line says a lot with Mr. Biyano!

@nidhisapkal5594 5 ай бұрын

Dear Nikhil, you are doing an incredible work. Your podcasts are immensely useful to any first time entrepreneur. There’s so much to learn from them that you won’t learn in any business school. I’m a professor and I’m recommending your podcasts to my students. I’m impressed with your idea and the way you have executed. And I kind of agree that if you do not have children you really will not find need to accumulate wealth rather you well enjoy it more by doing things that gives you real happiness. I’m also planning to start my own enterprise shortly and I’m sure that these learnings will play an important role in my journey. Please accept my heartfelt thanks. I will pray for more power to you!

@pranaykhajindar7169 5 ай бұрын

Hi Nikhil, this is one of the best and most productive podcast of yours in which you discussed how to build a t-shirt brand from scratch, and I think you should keep doing these types of starting from business from scratch podcasts, these really help and give a boost to the thoughts of people who are trying to build a business from nothing and have absolutely no idea. Keep it up, you have the usp of getting out the insight of business. And you are honestly helping people through these podcasts. Thankyou for makking up such a genre.

@shivpandya295 7 ай бұрын

Please make a similar episode about food (restaurants, packaged food, qsr, etc) all the episodes are absolute gold best thing on the internet

@Armaan-su9kf 7 ай бұрын

The duration made me say only one thing:Der aae mgr durust aae. 😂❤

@haku660 7 ай бұрын

That's Good One😂

@tigerjourney104 5 ай бұрын

Here we can see a complete differences in both personalities conversations of Traditional business(offline) person, Online person, and social media person. Kishore Biyani Sir is more poised and composed with having more knowledge than anyone else in the panel. Example:33.25 sec..Ananth Sir was so excited to share the information but Mr Biyani sir so so casual and so appropriate in his knowledge. This is what conventional business looks like and personality looks like. Really Impressed and idolising Biyani sir now. Not trying to impress anyone, not excited to put a point, so composed in his body language. Got me thinking Start ups ecosystems are really a bubble? conventional businesses are real and more solids is what I'm seeing and learning here

@devendradceite1 5 ай бұрын

This session exceeds the knowledge I got from all the marketing classes during my time at one of the top premier MBA college in India especially famous for marketing. Thank you Nikhil for this podcast series, we need more people like you to usher into a new age of industrialism.

@Kreosphere 6 ай бұрын

2:14:20 Kishoreji We hear you, and at Kreo, we're dedicated to crafting top-notch products for the gaming community 👾

@salonisukul 6 ай бұрын

💜💜💜

@shroatmehta5612 6 ай бұрын

Loving the Hive Gaming RGB Keyboard Kudos Kreo 🔥

@AnupamaMahato-dx5yc 6 ай бұрын

🔥🔥🔥

@psingh1992 6 ай бұрын

Such an exciting new space in India!

@Abhisheksharma-it7qi 7 ай бұрын

Everything Nikhil puts out here on his channels is so insightful

@honestguy6072 6 ай бұрын

The amount of curiosity nikhil has is very amazing quality for a person. He is gaining alot from these podcast about other industries

@ROHITJADHAV9634 6 ай бұрын

One of the great podcast for anyone aspiring to build brand or just to gain knowledge about it! An absolute masterclass on so many insights about business decisions ❤ Absolutely loved it Nikhil. Keep up the good work.

@abhijeetgyal 7 ай бұрын

this was epic, though i am not from the business background bu the insight into how a brand is built was incredible! thanks for making it happen😍

@smartshiv7 7 ай бұрын

Nikhil, suggestion - notice how many times Ananth says ‘ya,yup’ in this podcast, it’ll make a hilarious clip

@sagrikakumar3923 6 ай бұрын

I’m hooked to Nikhil’s podcasts. I totally agree with him on the arrogant strategy of the ultra luxury brands. I have a very short attention span but surprisingly all I do now is listen to these.

@bhavyanshmewani2938 6 ай бұрын

I am a kind of person who watches all the videos at >1.5x speed, but Nikhil's podcasts, can't even imagine. So insightful and entertaining at the same time.

@ketanbhalerao4251 4 ай бұрын

Please Nikhil do one podcast for Marketing and advertising

@shubhbeat 4 ай бұрын

Its so fascinating that how do they talk in numbers, always heard of rich talking in numbers, data and facts. Its just like a bunch of friend's talking in numbers at chai ki tapri but its an advance level of that. Jokes aside, That was way too insightful and I am gonna rewatch it for sure. Need more podcasts like this. And the experience was like that I was sitting in the mid of all four of them listening what they are saying.

@sushmitasharma258 6 ай бұрын

Learned more from this podcast episode than I ever did through years of schooling and college.

@MayankTripathi 6 ай бұрын

Listening to Raj shamani with such incredible insights was not expected at all. He is just incredible and proves success doesn't come by luck, one has to be deserving enough.

@GAUTAMKUMAR-wc4ht 7 ай бұрын

Man, this is 3.5 hours but still going to watch it just because of the volcano of knowledge.

@khushwantdafre3230 7 ай бұрын

Raj's take on how to make sharable content is such a great insight. Loving these podcasts, keep them coming nikhil 🎉

@upabovealways 7 ай бұрын

@khushwantdafre3230 7 ай бұрын

@@upabovealwaysI don't think so, even if you put it out of context it isn't as offensive as you think it is

@aashish_passi 7 ай бұрын

Nikhil this podcast is like the masterclass on its own, a crash course on its own. I would have paid to watch it. Great stuff, keep it up.

@afreenshaikh938 6 ай бұрын

Its commendable how everybody in this podcast lets and values the other person speaking, loved Raj's insights as the way he speaks is so easily understandable and gives a fresh observation perspectives