You’re invited to my FREE online event July 10 2024! I am going to teach you how to create captions that convert. Read on…In this episode of The Hayley Osborne Show I’m sharing with you one of my most favourite topics and that is your transformation message.
Single handedly the biggest thing you will create in your business for a numerous number of reasons which I discuss in this episode. I talk about what a transformation message is, why every business owner needs one and why not to worry about getting it super perfect.
I know when you are so close to your business you can’t see it anymore because I’ve worked with hundreds of clients who have the same issues, both big and small businesses. I talk about the framework I’ve created inside my business which makes it super easy for you to uncover your own transformation message.
This is one of the foundations your business needs to really achieve your goals.
I'm excited to announce my upcoming free online event on July 10th where I'll be sharing my top tips for mastering messaging that converts. So many small business owners are struggling with boring captions that don't entice customers to take action.
In this masterclass I am excited for you to:
• Learn how to create a connection with your audience
• Understand how to write a great hook (plus steal my 50 hooks that convert list)
• Learn the foundations of telling a great story and have fun doing it
• Take your messaging from “same same, always the same” to diverse and creative
BONUS if you join us LIVE: x50 Call To Action Boosters - for you to ditch the boring saying like: “learn more” and actually spice this up with my creative suggestions to set you apart from your competitors. It’s simple, lets stop letting ideal clients pass you by every time you create messaging that involves no action taking and no FUN.
Yes, writing is hard, but 99% of people are going to Google you before they pick up the phone, which means your written words need to pack a punch and you’re missing opportunities left, right and centre.
Register here: shm.hayleyosborne.com/masterm...
OUTLINE:
0:00 - Introduction and welcome
1:30 - Announcement of free online event "Master your message that converts"
4:00 - Explanation of the event's content and benefits
7:17 - Definition of a transformation message
8:30 - Why every business owner needs a transformation message
10:45 - Importance of keeping the message succinct
12:30 - Hayley's personal transformation message example
13:45 - Acknowledging the difficulty in creating a transformation message
15:00 - Introduction to the MAPS framework
16:07 - Explanation of how to use the transformation message in conversations
18:30 - Recap and invitation to the free masterclass
20:00 - Closing remarks and how to subscribe to the podcast