Episode 23: How A Content Strategy Evolves Over Time

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Күн бұрын

In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.
How a content strategy evolves:
Tier 1: Testing ability and time to rank
Tier 2: Scaling
Tier 3: Maintaining/Defending rankings
We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business.
Hope you enjoy this episode!
More on updating: www.growandconvert.com/seo/se...
SaaS content strategy: www.growandconvert.com/conten...
B2B content marketing strategy: www.growandconvert.com/conten...
Timestamps:
0:00 Preview
0:52 Intro
1:09 Evolution of Content Strategy
4:22 Different Tiers of content strategy
15:40 How to determine first set of keywords
19:34 Scaling Conversions
21:10 How to know if content will work for your business?
27:07 Recap of Tier 1
27:26 Tier 2: Scaling Content
35:07 Measuring conversions/ROI in the scaling phase
41:13 Tier 3: Managing and defending rankings

Пікірлер: 4

@marcusgullberg621 Ай бұрын

I'm a founder who is following your methods (to the best of my knowledge at least) and already seeing some results so first of all, thanks a lot 🙏. Question: Our site has DR44 at Ahrefs and just published a new post about a week ago (category keyword). It directly jumped to position 22 so I have a check then on the "Try to get to position 20-30 within a few months" as you talk about in the video. How long do you wait until you start to try and move this keyword up by for example link building etc? Do you have a specific way here? Or, since I directly got to position 22 you would think that this keyword could be pushed up directly or still wait a bit longer to see what time alone will do? Would be awesome to hear some more on the strategies and tactics you have to move a piece from position 20-30 to page 1 when the company is in Tier 1. Thanks a bunch!

@growandconvert 27 күн бұрын

I would start immediately after it shows up in rank tracker. The sooner it gets links, the sooner it moves up. - Benji