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Welcome to the Service MVP Podcast, hosted by Joe Crisara, America's Service Sales Coach. In this episode, Joe is joined by Michael Goater, Managing Partner and COO of Environmental Heating and Air Solutions. Discover how Michael's approach to HVAC sales has transformed his business and how you can apply these principles to elevate your own sales strategy.
Michael shares his journey from HVAC installer to sales and operations management, emphasizing the importance of picking a lane and committing to a premium service model. Learn why educating customers and offering comprehensive, whole-house solutions can set you apart from the competition and lead to higher average tickets and more satisfied clients.
Joe and Michael discuss the value of setting strong boundaries, maintaining a high standard of service, and the significance of empowering customers with knowledge. They also delve into the challenges and rewards of adhering to this high-end sales approach and how it can lead to both better customer relationships and increased profitability.
Whether you're looking to boost your average ticket price or refine your sales process, this episode is packed with actionable insights and inspiration. Don't miss it!
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