Performance Marketing | Setting Targets, Tracking Conversions & Scaling

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Performance Marketing | Setting Targets, Tracking Conversions & Scaling

Рет қаралды 59,067

Күн бұрын

We learn about performance marketing, which is focused on scaling growth at a specific cost per conversion target (CPA or CAC). We break down target setting, measure CPAs, and diagnose performance changes in media spend.
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We learn about how to track performance marketing campaigns (cost per conversion marketing), set CPA targets, measure results, analyze different types of media spend, and scale.
We also walk through how to break down the customer lifetime value, which is the way to figure out how much you can spend in marketing to convert a new customer.
Finally, we cover the three metrics that will help you diagnose changes in performance on any media spend platform.
Sections:
0:12 what is performance marketing and why does it matter
2:13 goal of performance marketing and the key metrics
2:48 customer acquisition cost (CAC or CPA) calculation with example of paid vs. blended CAC
6:52 setting cost / conversion targets, calculating your customer lifetime value w/ example
10:33 breaking down CPA performance for prospecting vs. remarketing (cold vs. warm audiences)
12:11 types of prospecting vs. remarketing campaigns on Facebook
14:11 types of prospecting vs. remarketing campaigns on Google
16:12 three most important digital marketing KPIs to diagnose performance changes
By the end of this video, you will understand how to set targets, measure cost per conversion and scale digital marketing spend - I guarantee it.
If you have questions - leave a comment below and I'll try to help. Cheers!
#performancemarketing #digitalmarketingKPIs #startups

Пікірлер: 67

@eric_andrews Жыл бұрын

Questions? Let me know in the comments happy to discuss. 💡 Also, if you want to learn which finance frameworks the top 1% of founders use to scale their startups to massive outcomes, have a look at this ⇒ www.ericandrewsstartups.com/financeforstartups

@wonderwhybecause 2 жыл бұрын

Eric, you can't even imagine how grateful we are! Very structured, easy for understanding and valuable information. Thank you for your work!!!🌷🙏

@adrienlong5311 2 жыл бұрын

Watching this video to prepare my job interview. This is extremely valuable. Thank you for your content.

@jaime_abad 3 жыл бұрын

This is great video. Many thanks for sharing, Eric. Looking forward hearing more from you regarding Performance Marketing.

@eric_andrews 3 жыл бұрын

Cheers Jaime, more to come 👍

@leacaro8625 2 ай бұрын

Very well explained for a total beginner - thank you a lot! :)

@stoicanimals 2 жыл бұрын

This is great - few questions from my side 1. What other solutions should be included here besides Google and Facebook. What is the interplay between them all? 2. How do we move from theory to operational reality. As in what is the steps required to set this up, what tools do we need, how do they interlock and what is needed to actually setup and automate attribution? I feel this whole process lives and dies with accurate attribution 3. It’s worth also discussing the deficiencies of the ad platforms. What can typically go wrong with them.

@rvanuprita2904 7 ай бұрын

Very useful. Thanks for a great video

@eric_andrews 7 ай бұрын

You're welcome!

@handelspencer1400 2 жыл бұрын

Just got a Digital Marketing job and this video was priceless for that. Thanks!

@eric_andrews 2 жыл бұрын

Congrats to you!!!! So glad to hear I could help

@kingsfordgokah6240 Жыл бұрын

Thanks Eric for sharing, this is very helpful.

@Bansalacademycom Жыл бұрын

I love the way you explained everything!

@eric_andrews Жыл бұрын

My pleasure !

@GeraldaSimatupang Жыл бұрын

Really appreciate Eric. This is very useful for making marketing strategies for my clients. Thanks a lot!

@eric_andrews Жыл бұрын

Glad it was helpful!

@yuniakaminska5385 Жыл бұрын

Thank you

@eric_andrews Жыл бұрын

You're very welcome!

@ausrak3371 Жыл бұрын

Hi, your video explained the topic very clearly, thanks a lot!

@eric_andrews Жыл бұрын

you are very welcome

@anjawsm 2 жыл бұрын

I'm in a career shift rn & interested in performance marketing. took a lot of course and doing an internship. thank god I saw your content! worth the sub

@Human-Failure 9 ай бұрын

Awesome vid. Thanx

@bobbylittman3330 2 жыл бұрын

Incredible content. Thank you for sharing

@eric_andrews 2 жыл бұрын

You are very welcome bobby 👍

@harunjie1250 2 жыл бұрын

Thank you eric, its really usefull

@aprians2004 Жыл бұрын

THANK GOD

@elpe6343 Жыл бұрын

WOW!

@gopainfree Жыл бұрын

Awesome 💭💯

@deeptisharma4272 3 жыл бұрын

It's amazing as always ❤️

@eric_andrews 3 жыл бұрын

Thank you so much Deepti for always letting me know!!!

@adzcomdigitalmarketing6803 3 жыл бұрын

Amazing content Eric... keep producing more educative stuff...

@eric_andrews 3 жыл бұрын

Glad it is helpful, appreciate the comment and more to come!

@arjunpkumar12 2 жыл бұрын

Hi Eric, this is sort of content is of super value to KZfaq and it's algorithm. A blessing to have you explain about performance Marketing metrics in so much detail. Thank you for that. Is this model applicable for b2b enterprise level SaaS company?? How can I one go about it?

@eric_andrews 2 жыл бұрын

My pleasure. Ya so all of this stuff for b2b saas would apply to the lead generation before the sales team comes in to try to convert clients. So you would be spending a lot to collect emails of qualified leads and managing that whole funnel using these marketing metrics, and then the sales team would reach out directly. So yes these ideas are essential to b2b saas or any business that spends and drives traffic online.

@sarveshkulkarni4697 Жыл бұрын

Didn't receive the template, already subscribed twice

@eric_andrews Жыл бұрын

Give it 5 minutes! It works but sometimes with a small delay.

@binzindombin4736 10 ай бұрын

Thank you Eric, so concise, are you on LinkedIn? Do you have the same framework for Sales performance?

@eric_andrews 10 ай бұрын

Yes happy to connect on there, I publish education content on LinkedIn & Instagram as well, I have links to them in the video description. No I don't currently have one about sales

@wawawiwaa 17 күн бұрын

❤❤❤❤❤❤

@adeelahmad-qk7rv 2 жыл бұрын

Also make video for amazon ppc

@htoopyaenaing95 2 жыл бұрын

Hello Eric. Will there be any basic video for people (who do not have much experience about performance marketing campaign) who are just about to learn/ about to run performance marketing campaigns?

@eric_andrews Жыл бұрын

For sure, check out my playlist on digital marketing: kzfaq.info/sun/PLdoBuNNnCmdXiKjTn5LIA8UAPu2kgCT5n

@LennyYT Жыл бұрын

Great video. Any tips tracking the impacto of paid ads on organic efforts as a byproduct?

@eric_andrews Жыл бұрын

I would look at your Google analytics data on a weekly basis by source/medium and watch week over week changes. When you crank up paid watch to see the magnitude of lift on your organic channels...and vice versa when you have a big organic lift paid usually performs better. That can give you a good sense of the relationship

@LennyYT Жыл бұрын

@@eric_andrews i appreciate it. Would be great if you can make a video as GA content on KZfaq is as good as reading a dictionary rather than showing use cases and case studies to really tidy up a good plan of attack.🙏

@eric_andrews Жыл бұрын

@@LennyYT haha OK will put it on my list 👍

@idontchaseiattract7546 3 жыл бұрын

Amazing as always Eric! Hey well I wanted to ask a question...I am kinda new to finance...so please can you recommend me as a beginner...like where to start?

@eric_andrews 3 жыл бұрын

Sure thing, start here, and after check out the 3 statement financial model on my channel, and from there just keep going, my channel is packed with modeling videos: kzfaq.info/get/bejne/iM2YiNyHqLnIfWg.html

@abdr6867 2 жыл бұрын

Hello, Thank you for the information, I have a question: how does the marketing creatives play a role in increasing the revnue.

@eric_andrews 2 жыл бұрын

In general better creative will drive higher click-through rates so you'll get more transactions from the same amount of marketing spend.

@rashaadsaleh7663 2 жыл бұрын

Hey Eric Could I Get the Excel Soft Copy?

@shishiwassef 2 жыл бұрын

Hey! Very good video! I have a quick question when you calculate conversation to sales do you do it through SUM of total sales divided by Sum of ad views OR SUM of total sales divided by SUM of ad clicks and why?

@eric_andrews 2 жыл бұрын

ROAS (return on ad spend) is sales (by channel, if you can attribute) divided by ad spend. Conversion rate is purchases divided by clicks. They are both important as conversion rate can be flat but your cost of advertising can go up so you would only see that in the ROAS.

@gilpali 2 жыл бұрын

shouldn't you take COGS in order to set your max targeting cost?

@eric_andrews 2 жыл бұрын

Absolutely. Your absolute max CAC should be your customer lifetime value (total revenue - total COGS over the lifetime of the customer). Ideally though your CAC is much lower than your LTV.

@Gbrewz 2 жыл бұрын

Hey Eric, where can I go to learn more about exactly these kinds of KPIs related to performance marketing and CAC, CLT, CLTV, etc. for a monthly sub saas company?

@eric_andrews 2 жыл бұрын

I've got tons of videos on this subject: LTV for SaaS: kzfaq.info/get/bejne/m66Za5pmttu6k3U.html Unit economics: kzfaq.info/get/bejne/d7N7msZz37Gbk5s.html SaaS financial model: kzfaq.info/get/bejne/eZ2Dac-J2pqyg2g.html&ab_channel=EricAndrews

@Gbrewz 2 жыл бұрын

@@eric_andrews thank you! I watched about 5 of your videos last night... 3x each! Really appreciate the top-tier content.

@eric_andrews 2 жыл бұрын

@@Gbrewz that's awesome! So glad to hear it