Coach Brittany Hagemann, LE shares her journey in the esthetics industry. She discusses how her interest in esthetics began with her own struggle with acne and her passion for the beauty industry. Brittany talks about her decision to attend aesthetic school and the challenges she faced during her education. She also shares her experience building her first book of business and the importance of building relationships with clients. Brittany then explains how she transitioned to focusing on acne treatment and the steps she took to master her craft. She emphasizes the importance of specializing in a specific area of esthetics and the benefits it brings to both the esthetician and the clients. In this conversation, Brittany Hagemann discusses the impact of the weight loss industry on sponsored posts and the rise of artificial intelligence in social media. She emphasizes the importance of using marketing strategies instead of advertising and shares her experience in creating a unique brand and connecting with customers. Brittany also highlights the reality of clear skin and the power of real results. She encourages finding inspiration outside of the esthetics industry and discusses the changing landscape of the industry. Additionally, she emphasizes the power of hands-on treatments and minimal modalities. Finally, Brittany shares her journey of transitioning to virtual consulting and coaching and discusses her coaching process for acne practitioners. In this conversation, Brittany Hagemann shares her expertise on building a profitable business as an esthetician. She emphasizes the importance of understanding the three pillars of business success: knowing your numbers, focusing on your clients, and setting boundaries. Brittany also highlights the pitfalls of chasing quick fixes and the false promise of brand partnerships. She encourages estheticians to prioritize applied knowledge and mindset, rather than constantly seeking external education. Overall, Brittany hopes to see the esthetics industry elevate and become more respected, with estheticians owning and running successful businesses.
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