Every Door Direct Mail (EDDM) Tool

Рет қаралды 4,675

Күн бұрын

#EDDM #USPS #LaVerneSBDC
In this video, I'll be reviewing the EDDM tool from the United States Postal Service. The Every Door Direct Mail tool, from the United States Postal Service, is worth taking a look at if you are just starting out in your business or if you are just not into digital marketing for your local area. This isn’t for businesses that are primarily online. While this tool can be used online, more tech-savvy and digital marketing savvy businesses can forgo the EDDM in exchange for search and video ads. If you want more information be sure to check out the companion blog article in the description below. With that out of the way, let's take a look at the actual tool and how to use it.
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Video Contents
0:00 - Opening
0:05 - Title Sequence
0:15 - Intro
0:51 - EDDM website
1:00 - The interface
1:20 - Demographics & budget
1:39 - Account & sizing requirements
1:53 - Finding a printer
2:02 - Pros
2:34 - Cons
2:49 - The cost
3:15 - Conclusion
3:35 - What do you think of the EDDM? Let me know below!
4:01 - What to watch next
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Пікірлер: 16

@mikeericaful 11 күн бұрын

Looking into advertising with eddm. Thank you for the video!

@everybodyyogabradenton9998 2 жыл бұрын

Yo! Thanks for this video. You packed a lot of info in a few short minutes.

@LaverneSBDC 2 жыл бұрын

Thanks. We aim to keep our small business owners informed.

@TellingTrueStories 3 жыл бұрын

Thank you.

@devonk298 2 жыл бұрын

Very useful!!! TY

@LaverneSBDC 2 жыл бұрын

Glad it was helpful!

@andjustice4all89 2 жыл бұрын

Thank you

@LaverneSBDC 2 жыл бұрын

Thank you for the compliment. check out our other marketing videos for the channel.

@hugomelchor7426 2 жыл бұрын

So if i choose to do everything directly with USPS, i still need to print out all the flyers correct?

@LaverneSBDC 2 жыл бұрын

Yes, you will need to print the flyers and send them through the post office. The post office does provider printers they partner with but they may cost more. You should price check to see which is best for your budget.

@williamkenniston1867 2 жыл бұрын

I am looking for ways to increase participation in our communities. So I was wondering if I can print out a standard size sheet of paper, fold it and have it mailed to local residences using this tool?

@LaverneSBDC 2 жыл бұрын

You definitely can. The only consideration is how they need to be packaged. The Post Office will have specifications on what and how things can be mailed but it is all on the website. You may want to consider something with better quality to get customers to read or take action. Good Luck.

@garylillich 2 жыл бұрын

struggling with how to set up for several zips on one mailing

@LaverneSBDC 2 жыл бұрын

Start with a city then choose the specific areas within the city. This is more targeted than using a zip code. There is a limitation with how many you can set up at that point using a 3rd party advertiser that has done for you service, May be a better option.