No video
Every Food Marketing Meeting Ever
Рет қаралды 75,222
2 ай бұрынFood brands lie. Sorry, scratch that. They speak legally defensible half-truths. Low fat is high sugar. No sugar is sugar substitutes. High protein is higher than what exactly?
But what can we do, right?
Well, we made a film. One that tells you the whole truth, of how these half-truths are constructed. Carefully. Scientifically. Almost comically.
Watch. Laugh. And if by the end you find yourself both smiling and extremely angry, go to www.kachraawards.com and give a Kachra award to that packet of food that fooled you most. Let’s tell big-food - we’re watching.
Credits:
Creative Director: Gursimran Khamba @GursimranKhamba
Writing: Gursimran Khamba and Rohan Desai
Produced by
Harkat Studios
DOP
Ojas Jain
Art Director
Simran Ankolkar
Harkat Team
Namrata Sanghani
Priya Panchwadkar
Keyuri Bhogale
Dinesh Roundhal
Karan Talwar
Michaela Talwar
Music
Jaydeep Hora
1st AC/Cam Op
Vilay Verma
Focus Pullers
Manoj Ramashankar yadav
Varun kumar Sinha
Gaffer
Sameer Mandal
Editor
Shashwat
Styling
Saloni Ambrule
Styling Assistant
Eesha Deshpande
HMU
Anusha Shetty
Art Assistant
Driti Wadwa
Sound Recordist
Kunal Lotlikar
Colourist
Ojas Jain
Subtitles
Keyuri Bhogale
Graphics
Suniti Khurana
Cast
Gagan- Naveen Kaushik
Marketing Employee- Mallika Dua @mallikadua
Shashank/The Whole Truth- Shashank Mehta/Himself
Product Employee- Ardhendu Sharma
Branding Employee- Kashish Saluja
Designer- Simar Gill
Peon- Ajay Kumar
Lawyer- Amit
Child- Ruchelle
Mother- Nimisha Sirohi
Shaman- Shivam Khanna
From The Whole Truth
Shashank Mehta, Founder and CEO
Content Team
Anoo Bhuyan
Sahil Shah
Shardul Gavaskar
Rohan Bhide
Aditya Talpade
Ayan Modi
Samarth Bansal
Design Team
Radhika Sen
Shubham Pal
Suniti Khurana
Saumya Bansal
Legal Team
Sakshi Lathi
Disclaimer: This film does not make reference to any particular product, brand, or company. Any images or visuals used are for illustrative purposes only and any similarities to actual products or brands are purely coincidental. The content of this film is intended for general informational purposes. Viewers are encouraged to form their own opinions and conduct their own research.
@samarthbansal3996 2 ай бұрын
Damn they made an ad out of Shashank's rant?!? 👀 Great sketch guys! Loved it!
@FroZenGhoSt67 Ай бұрын
rant ?? link?
@hackie321 Ай бұрын
No ITC, Unilever, Nestle was harmed in this video 😆
@SarangGupta119 2 ай бұрын
The 'Food Pharmer' bit was hillarious! Well done TWT. Keep doing such videos. Proud of y'all 💪🏼
@TheWholeTruthFoodsYT 2 ай бұрын
It’s funny because it’s true😂😂 You keep supporting and we will keep doing more such great videos🙌🏾❤️
@raghuram2815 Ай бұрын
"Instagram vaala nahin, khethi vaala" 😂
@balamuralikrishnakrishna4969 2 ай бұрын
India is proud of The Whole Truth. I hope you come out with an IPO soon, so that a truly worthy startup gets public funding and Indians get a great company to invest in and hold on to.
@TheWholeTruthFoodsYT 2 ай бұрын
Thanks for showing this confidence in us, we will always keep telling The Whole Truth🙌🏾 do spread the words 💪🏾
@ssc1348 Ай бұрын
Please don't. The moment you introduce stakeholders, they will start looking for more profits.
@kaay358 Ай бұрын
@@ssc1348it's not a bootstrapped company, there are already investors in it.
@cheeseperp7993 2 ай бұрын
I cannot stress how my brain is Exploding over a designer sitting in the meeting and editing everything LIVE 😂😂😂
@TheWholeTruthFoodsYT 2 ай бұрын
Relatable af?😂😂
@vishwesh2807 Ай бұрын
Thank u for giving old AIB vibes!!!!
@ketanmahadik6658 2 ай бұрын
Label padhega India tabhi healthy rahega India❤❤thank you whole truth to awaken people.
@TheWholeTruthFoodsYT 2 ай бұрын
Let’s go Ketan 🚀 Do share with your friends and family 🙌🏾 Let’s build a stronger and healthier India together 💪🏾
@ruchayy 2 ай бұрын
Oh mann!! I am so happy that I started educating myself on food labels a few years ago and now seeing a handful of brands actually come up with witty content that talks about food with no kachra ingredient bullshit is so refreshing!
@TheWholeTruthFoodsYT 2 ай бұрын
We are so proud of your journey🙌🏾 We are in this together 💪🏾
@jatinrk2003 26 күн бұрын
Food Farmer, Sugar Daddy, Walter white, MBA Marketing hahah - amazing satire :)
@FroZenGhoSt67 Ай бұрын
no wonder why it gives "AIB The Honest - OFFICE MEETING" vibes. Khamba is the creative director
@dylanjames1947 2 ай бұрын
I'll just eat more of Whole truth products so they can keep investing they're money in such videos. Loved the products, love this video too !
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂 that’s one of the best compliments we could get ❤️
@Akashd7IN Ай бұрын
@@TheWholeTruthFoodsYT but the prices are crazy high. the other day i picked up a wholetruth chocolate in the store it was like 229 something
@SS-cv4fo Ай бұрын
@@Akashd7IN if you feel the prices are high these products are definitely not for you! you pay for health one way or the other way! either by going to hospital or by eating high quality healthy foods
@Akashd7IN Ай бұрын
@@SS-cv4fo wholetruth employee to the defence lol .
@TheGoodOldHumanBeing Ай бұрын
The sketch is so good. Finally I am sensing ethical, moral creative geniuses.…
@nowyouseeme4371 Ай бұрын
"Food pharma" 😂😂😂
@vijaymampilly1314 7 күн бұрын
You guys are ABSOLUTELY BRILLIANT! All the Best with getting over a million hits and more. You guys deserve it. One and half years ago, I walked out from the "flagship" hotel of a homegrown chain in "Keralaphoneyya" because i saw the 5 star classified hotel only as "flagSHIT" and couldn't see it as "clean, green & healthy". I sleep better at night and can look myself in the eye EVERY DAY in the mirror. That said, Indian companies fooling us is not what scares me. This calender year, in a locality that I visit often, due to my father's health; I had picked up a bottle of mango juice, bottled in bang.la.daesh and a packet of poping gum made in china. BOTH didn't have FSSAI seals. This, in 95% literate and #1 HDI state of Keralaphoneyya! Food terrorism has started.
@pranavahuja1796 2 ай бұрын
Getting bit of AIB vibes
@srutarshighosh Ай бұрын
Can never match up to the GOAT
@discofighter6925 Ай бұрын
this was literally made by khamba, and it's the same exact structure of the bollywood marketing video
@ra5hid101 Ай бұрын
Khambe is behind this video.
@unsnoor Ай бұрын
Wow!!! Just wowww! The satire in this film gave me a high that I get after witnessing a bully getting owned. I'm sure a lot of real 'kachra' makers must be boiling with anger after watching this and that makes it even more satisfying. Me and my wife, we love The Whole Truth products. This film just made us love you more!!!
@TheWholeTruthFoodsYT Ай бұрын
So who are you giving your kachra award to?
@DesiMeowing 12 күн бұрын
Genius..this kachra we can trust...😂
@refchannel1167 2 ай бұрын
This is the best ad campaign Ive ever seen - bar none!
@TheWholeTruthFoodsYT 2 ай бұрын
🥹❤️🙌🏾
@amitdce 2 ай бұрын
Amazing work. Would like to contribute. And posting this on LinkedIn and other places. This is one of the most important missions for the country and the world. Keep it up and kudos.
@TheWholeTruthFoodsYT 2 ай бұрын
Thanks Amit, do keep supporting 💪🏾
@saby7416 Ай бұрын
@@TheWholeTruthFoodsYTPlease post kachraaward link in your description... That shall increase its accessibility
@akriteepathak2345 15 күн бұрын
2:26 I lost it there😂😂😂😂 Loved the video 😂😂
@code-ni1xy 2 ай бұрын
Man, I love all your protein bars and nut butters. They're all so tasty and natural-looking. I'm so happy to have found TWT through Zepto. I would like you to interview the CEO, Vinay Maheshwari, of The Health Factory, which makes whole wheat bread with just 6-7 ingredients and no preservatives, emulsifiers, colors, etc., as you mentioned in your bread video. I believe this company doesn't get enough recognition for what they are truly doing. I pair your nut butter with their bread, and it's just awesome.
@udayanw Ай бұрын
OMG this was hilarious 😂😂😂
@merajonmove Ай бұрын
Always been a supporter and advocate for whole truth products. Good to see even in my gateway city nowadays whole truth products are available on shelves of select marts. I missed the bluetokai esition of whole truth chocolate...hope you guys launch it again.
@abiofficial-ws7pn Ай бұрын
I'm addicted to The Whole Truth chocolates 😂. Real story..
@nirawat19 2 ай бұрын
Superb , thats real corporate backstory unfolding.
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂🤭🤫
@Alexmarshall15 Ай бұрын
Felt like watching an AIB skit after a long long time. Much❤ guys mazaa aa gaya ❤
@alokpisal 2 ай бұрын
food pharmer scene was hilarious😅
@shivanijoshi11 3 күн бұрын
Genius 😂
@sharifshabbir Ай бұрын
Every marketing is about lying.
@TheWholeTruthFoodsYT 7 күн бұрын
Not true. Marketing is about communicating with depth and at scale. Lying is a choice.
@mugheesabid83 2 ай бұрын
How does this not have more views? So good
@TheWholeTruthFoodsYT 2 ай бұрын
Yeah we agree, send to your entire contact list and let’s spread the word 💪🏾
@arjundev8641 2 ай бұрын
Brilliantly done, The Whole Truth Team!!👏
@TheWholeTruthFoodsYT 2 ай бұрын
🙌🏾🙌🏾
@VarunVyas93 2 ай бұрын
🤣🤣🤣🤣🤣 ...great sketch ..
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂🙈😂😂
@Chaitnay_Jain Ай бұрын
You guys doing incredible stuff 👍 Sent this in my family WhatsApp group 😊 Sending good wishes to you❣️
@rajarshi20008 2 ай бұрын
love you guys for your creativity...amazing
@TheWholeTruthFoodsYT 2 ай бұрын
Glad you like it 🙌🏾 Share it ahead with your friend list and let them share a laugh 😂
@ananyam9914 Ай бұрын
The whole truth foods are sooo costly..... It's unaffordable for common people..
@d_budget_wanderer 8 күн бұрын
Shashank, you are a HERO, man. Rock on.
@TheWholeTruthFoodsYT 7 күн бұрын
❤️🙌🏾
@KarthikCh-j2d Ай бұрын
GreAt to see content with intent going hand in hand
@mohinijain564 22 күн бұрын
Amazing 😂
@parvjain946 28 күн бұрын
😂😂😂😂😂😂 so much truth 😂😂😂😂
@podcasts_shorts321 2 ай бұрын
BRO THIS THE BEST AD EVER SEEN
@prateekgummaraju9042 2 ай бұрын
Tooo good😂 Takes me back to AIB videos!
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂 🙌🏾
@streelok 22 күн бұрын
Creative and call to action 😂🎉🎉🎉 loved it
@SS-uj8fe Ай бұрын
This is excellent. Hope this trend catches on! Global companies lowering standards when it comes to India and literally selling kachra!
@TheWholeTruthFoodsYT Ай бұрын
We deserve better 🙌🏾
@upwave362 2 ай бұрын
Hilarious! Loved the video..
@ameykulkarni6460 21 күн бұрын
The colour green signifies- Pakistan. I was laughing my ass out 🤣🤣🤣🤣
@TheWholeTruthFoodsYT 7 күн бұрын
😂😂😂
@neel28sarkar Ай бұрын
Reliance Smart Bazaar doesn't have The Whole Truth products be it their bar or whey protein. If they had would buy it from there. Heard they are available offline as well but here in Kolkata where I live all these aren't available.
@sarathisarkar5207 19 күн бұрын
its available in blinkit. U can order from there.
@TheWholeTruthFoodsYT 7 күн бұрын
We are on it Neel 🙌🏾 See you soon 💪🏾
@kvnptl4400 Ай бұрын
Nicely done guys, love it. Jaago Grahak Jaago 💯
@rishitsahu8 2 ай бұрын
The irony is, the same company running ads on this video
@jayaa05 Ай бұрын
Raj Shamani reference was on point :)
@TheWholeTruthFoodsYT Ай бұрын
😂😂
@rkslounge8117 2 ай бұрын
This is brilliant!
@TheWholeTruthFoodsYT 2 ай бұрын
Glad you liked it 🙌🏾 do share it ahead with your friends and family😄
@damercy Ай бұрын
Today i bought protein bars from insta mart. Genuinely loved the honesty of this brand be it on ingredients, and now this ad as well. This is the kind of brand that India deserves & needs, because it's about time we stop eating refined flour & sugar in every other product.
@TheWholeTruthFoodsYT Ай бұрын
🙌🏾🙌🏾🙌🏾
@deepw1 Ай бұрын
Loved the ad. So creative ,humorous yet educational :-)
@TheWholeTruthFoodsYT Ай бұрын
Thanks 🙌🏾
@NatureWildernessBeyond Ай бұрын
Love the way! Hard hitting truth message was delivered
@parkar09sanil 2 ай бұрын
@foodpharmer reference was epic
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂😂
@debosmitadey3559 2 ай бұрын
Wow this was great
@TheWholeTruthFoodsYT 2 ай бұрын
Glad you liked it, now let's spread the word squad!
@spark6153 2 ай бұрын
Love the brutal truth listening in my own tone. Bros are spiting facts as real 🔥🔥, More Power to your mission guys. BTW I tried your chocolates, they are amazing
@TheWholeTruthFoodsYT Ай бұрын
Glad you loved them 🙌🏾 Keep supporting, we are in this together 💪🏾
@yashs88 2 ай бұрын
Sahi baat hai... Kachra khaana bandh karo, aur khilana bandh karo
@TheWholeTruthFoodsYT 2 ай бұрын
🙌🏾🙌🏾 spread the word🙌🏾
@sikkaaaishere 2 ай бұрын
Too good
@mansinirmaljain Ай бұрын
Thank you for making this!
@AnashuaBanerji 2 ай бұрын
Awesome!!!
@silusubudhi426 Ай бұрын
food pharmer wala scene mast tha ek dum😂
@TheWholeTruthFoodsYT Ай бұрын
😂😂🙂↔️
@utkarshrajpurohit1554 Ай бұрын
More of these pls
@ravitadutta3256 Ай бұрын
This should go viral
@sanjusoman2751 Ай бұрын
Brilliant video!
@TheWholeTruthFoodsYT 7 күн бұрын
Thanks 🙌🏾
@yuktiagrawal8576 2 ай бұрын
Always hitting it out of the park, take a bow team!
@TheWholeTruthFoodsYT 2 ай бұрын
Let’s go Yukti🚀 Share it with your entire friend list 🙌🏾
@rashikasingh033 24 күн бұрын
Fun Fact "The Whole Truth" is healthy chocolate brand.
@livestrong296 2 ай бұрын
Was shaman show 21 saal ka ladka a DIG at Raj Shamani?
@sandeepps83 Ай бұрын
Amazing. Great work.
@manasibarmecha Ай бұрын
BRILLIANT
@Foodpharmer 2 ай бұрын
haha great ad :)
@TheWholeTruthFoodsYT Ай бұрын
Thanks 🙌🏾
@vvvooo9413 2 ай бұрын
"Meri Biwi ka NGO hamse zyada Paisa kamati hai", killed me😂😂😂😂
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂😂
@sanjaykumar6599 Ай бұрын
This is called content
@sakshisoni9237 2 ай бұрын
wow. eye opening
@podcasts_shorts321 2 ай бұрын
BRO ROASTED EVRYONE THE HELL OUT OF IT
@TheWholeTruthFoodsYT Ай бұрын
😂😂😂
@RajeshMohan93 2 ай бұрын
Loved this!
@TheWholeTruthFoodsYT 2 ай бұрын
❤️🙌🏾
@wolwire 2 ай бұрын
And you will find a fly in the peanut butter packaged by these guys
@TheWholeTruthFoodsYT 2 ай бұрын
Can you share your order id so that we can take this up?
@vaibhavsharma3535 2 ай бұрын
Here, you dropped this 👑
@TheWholeTruthFoodsYT 2 ай бұрын
❤️🙌🏾
@SayantanBiswas 2 ай бұрын
label padhega india ❤
@TheWholeTruthFoodsYT 2 ай бұрын
Tabhi aage badega India 🇮🇳 🙌🏾
@JustMe-qp7if 27 күн бұрын
👏👏👏👏👏👏👏👏
@enigma5837 Ай бұрын
Felt like watching old tvf sketch
@dhawaljain4856 2 ай бұрын
Waah waahhh!!! ❤❤❤
@TheWholeTruthFoodsYT 2 ай бұрын
🙌🏾🙌🏾🙌🏾
@Ravhul1 Ай бұрын
Everything which comes in packaging is not healthy for sure.
@sidharthmanchanda4696 Ай бұрын
Mst hai yrr maine first time ad enjoy kii hai
@TheWholeTruthFoodsYT 7 күн бұрын
😁😁
@radhikasen9321 2 ай бұрын
Love love love! That’s the whole truth 🫶🏻
@TheWholeTruthFoodsYT 2 ай бұрын
Thanks Radhika Sengupta 🙌🏾💪🏾❤️
@radhikasen9321 2 ай бұрын
🤣
@KajalMatta-ie6cb 2 ай бұрын
What a video!!!
@TheWholeTruthFoodsYT 2 ай бұрын
💪🏾
@sushantdhume88 2 ай бұрын
Abosolutely dug the well warranted dig at a certain "podcaster" who is the youngest bada bhai of Indian people.
@TheWholeTruthFoodsYT 2 ай бұрын
😂😂😂
@shreyasshetty9473 27 күн бұрын
😂
@semantidutta1405 2 ай бұрын
Really nice!!
@gopalsaxena1 2 ай бұрын
WOW! ❤
@TheWholeTruthFoodsYT 2 ай бұрын
🙌🏾❤️
@vasundharasharma1462 Ай бұрын
Food pharmer the giga chad we need .
@MauveBlossom Ай бұрын
Superb
@BhavinTolia 2 ай бұрын
Yes, but let's not be alarmist
@ABHISHEKGUPTA-vb7hz Ай бұрын
Big fan of your products. Keep 'em coming :D
@TheWholeTruthFoodsYT Ай бұрын
You keeping supporting 🙂↔️
@Rohan.S.Patne. 2 ай бұрын
lovely!
@mustanganady 2 ай бұрын
thank you for this ad 🙏😂
@t.brahma2645 Ай бұрын
For a moment I thought It is Real
@mayureshlavangare116 2 ай бұрын
Whole truth literally stands for its name
@TheWholeTruthFoodsYT 2 ай бұрын
🙌🏾
@sikkaaaishere 2 ай бұрын
OMG HOW IS THIS VIDEO NOT TRENDING ALREADY!? 😂😭😭
@TheWholeTruthFoodsYT 2 ай бұрын
Let’s trend it!!! Share to everyone on your friend list!
@thiruvikramansrinivasaragh2283 2 ай бұрын
Marie biscuit at the top of that list
@arun_kannan 2 ай бұрын
No Nestle was harmed during this video
@TheWholeTruthFoodsYT 2 ай бұрын
🤫🤫😂😂
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