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Modern Trade is the channel of future. With more and more shoppers shopping in D-Mart, Big Bazaar, Spencer, Reliance Fresh & Reliance Smart it is extremely essential to understand how this channel behaves and how to strategize in these channels. In todays video we will understand EVERYTHING about Modern Trade.
What will you learn in this video-
1. What is Memorandum of Understanding (MOU) with Modern Trade
2. How do consumers behave in modern trade stores
3. How modern trade distribution works
4. Team Structure in modern trade team
5. Biggest Chains and their data tracking process
6. Share of Shelf and Market Share
7. How to make Channel Strategy for modern trade
▬Contents of this video▬
00:00 Introduction
00:41 Memorandum of Understanding
03:31 Consumer Behaviour
05:42 Team Structure
07:45 Big Chains and Data Tracking
10:40 Distribution in Modern Trade
12:39 Channel Strategy Metrics
18:00 Summary
Important Disclaimer: We are a free KZfaq channel, aimed at adding practical value to the MBA students in India with the pure intent to keep students & professionals updated with real life sales & marketing. We mean no harm to any brand. If any brand feels that we have used their name in wrong manner, kindly write us on beyond4ps@gmail.com.
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