AI is currently revolutionizing the video creation industry, with OpenAI's Sora, Google's Lumier, and Pirsonal's automatic video editing software, all with interesting approaches.
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This brings great possibilities but also some serious considerations brand teams need to take into account.
OpenAI's Sora is crazy good (openai.com/sora).
Google and other collaborators have been working on Lumiere, their space-time diffusion model for video generation (lnkd.in/ekwDyhmD).
At Pirsonal, we have noticed that more clients are using a combination of video technologies along with our personalized and automatic video software to create data-driven videos on a larger scale.
This, combined with other AI-powered approaches like text-to-image, text-to-speech or voice, and even what text should look like in the first place, brings new opportunities to both brands and agencies.
This move is giving brands, creative teams, and marketing teams more creative power to create high-quality content faster.
With advancing video creation technology, brands and agencies must consider their brand guidelines, tone, and emotional triggers to connect with their audiences.
Technology will enable us to train these models to reach their full potential. It's only a matter of time.
⏱️⏱️VIDEO CHAPTERS⏱️⏱️
00:00 - Introduction
00:16 - OpenAI's Sora: Text-to-video AI Model
00:39 - Lumier: A Space-Time Diffusion Model for Video Generation
01:45 - AI content creation space: text-to-image, text-to-speech, AI music
02:37 - Pirsonal: Leveraging AI content in automatic video editing and personalization
03:12 - Challenges brands and agencies face when creating video content with AI
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