Expanding your site to more languages

No video

Expanding your site to more languages

Рет қаралды 258,094

Күн бұрын

Google covers best practices for expanding your site to new languages or country-based language variations. We discuss use cases of international sites, implementation of rel="alternate" hreflang, and best practices.
Webmaster Help Center article on rel="alternate" hreflang and hreflang="x-default":
support.google...
Working with multilingual sites:
googlewebmaster...
Working with multiregional sites:
googlewebmaster...
New markup for multilingual content:
googlewebmaster...
Introducing "x-default hreflang" for international landing pages:
googlewebmaster...
Webmaster discussion forum FAQ on internationalization:
sites.google.c...
Webmaster discussion forum for internationalization:
productforums.g...

Пікірлер: 68

@GoogleSearchCentral Жыл бұрын

Subscribe to Google Search Central Channel → goo.gle/SearchCentral

@leonardopinzon1320 10 жыл бұрын

Simply Excellent, Amazing, Clear, Transparent, ... etc. Congratulations to the speaker.

@Dwavard 5 жыл бұрын

Great job, no spin, no drama, just practical advice :-)

@UserChristopher 11 жыл бұрын

hreflang is also useful for the scenario 'one language several regions' (e.g. en-ca vs. en-au vs. en-us vs. en-uk).

@mariocarnival 5 жыл бұрын

Something is not clear. If you have a bunch of pages: home-en-us.html, home-en-ca.html, home-en-au.html, home-en-nz.html, home-en-gb.html... etc... and if all of them have link="alternate"... Google will choose one canonical URL from all of the, right? Yes, because the contents in all of them are 95% similar, just change little amount of words, right? Google read them as "same" content, for Google all of them are same. Is it like that? In your example you gave link="alternate" to all of the, why you didn't give ONE canonical to any of them?

@zeroimpetuous 3 жыл бұрын

Interesting question. I wonder if you figured that out?

@mubelotix 4 жыл бұрын

I don't agree with Google's point of view. The accept-language header should be used to display the right language and there should not be ugly things in the URL like /fr/ or /en-US/.

@osazehezekiah8210 3 жыл бұрын

God bless you, this really helped me a lot... so many published post online misleading but with this I think am Good to Go...

@lovekeys1908 10 жыл бұрын

Great bundle of answers :) thanks! You could help me even more by integrating the further references in the description below or integrating clickable links into the video.

@a3gzuy 11 жыл бұрын

If you are targeting audience in more than one language; then you might benefit from this. If -on the other side- you offer content in only one language and you are not planning to expand to other languages, then you don't need it.

@diegorodrigues8287 10 жыл бұрын

She is too much happy...

@flocela 5 жыл бұрын

So well explained! Thank you!

@zeroimpetuous 3 жыл бұрын

So the language preferences can be specified as a subdomain in the URL? I thought it was reserved for only specifying countries.

@ashleyhoward14 6 жыл бұрын

Try saying "rel alternate href lang" 5 times fast

@the_real_vdegenne 4 жыл бұрын

Now my question is : is it better to use the subdomain or the path strategy to differentiate my URLs ?

@AshisHazra 11 жыл бұрын

thanks mam for this type of search engine development video..........

@UserChristopher 11 жыл бұрын

think about the markets relevant for you. Do a google search on that market (e.g. if you target english-speaking users in canada, go to Google Canada, switch to English and issue your search). If your foreign ranks higher than the canadian version of your page you might need hreflang.

@Komarovskimusic 11 жыл бұрын

Got it! Thank you very much!

@cheapsiliconebongswholesal9419 7 жыл бұрын

Good Jobs.Thanks for your help

@sonatabugatti9099 7 жыл бұрын

Hello please I need your help in *emergency. I am in a difficulty* because I manage a website with a lot of competitors so *I take texts of other languages I translate them I correct them I add titles I remove the incomprehensible words or unnecessary paragraphs* to have a text New, readable and especially adapted to the reader of this language. *Is this a SPAM? duplicate content ? have I any google penalties ?* if yes, how to get out of it please ? Since a year I do this strategy and the website dont progress No gain I too much invest without winning anything ?? what is the cause please? I am willing to pay someone to help me because I will lose my post which is my only source of incomes :(

@MohamedGamal-fe8pn 6 жыл бұрын

you are amazing please start new video tut to help us in the Future

@patelvidhu4840 11 жыл бұрын

I have only English website. If your website is very big and millions of user from all around the world came to it every month then only you will need different version of website.

@Komarovskimusic 11 жыл бұрын

Okay, and what about html5? If I'm using this (html lang="en") atribute for each language version of my website, do I still need to use tag (link ahreflang="en")? Thanks!

@UserChristopher 11 жыл бұрын

I disagree. Especially across domains (e.g. a company in different countries, having a different TLD for each of them) this annotation as an added signal is quite valuable.

@itmsir9833 8 жыл бұрын

Thanks for the lesson ^^

@sonatabugatti9099 7 жыл бұрын

@Liayelau 5 жыл бұрын

That makes sense for different language, but what about English US and GB? I thought that duplicate content was a big no no... If we have www.example.com and www.example.co.uk having the same content and add the proper hreflang on each page of each website, does it mean that Google would actually understand that the .co.uk site has been created for UK visitors and the .com for the US (and therefore "accept" that the content is duplicated?)

@CatfishComstock 11 жыл бұрын

Google doesn't recognize the lang attribute. you need to use href lang is you have multiple sites with the same languages in different regions that are on the same TLD. If you have different TLDs for each region then you shouldn't need to worry about it.

@cityfinances6587 6 жыл бұрын

I have question. In which language my brand will appear? If I set-up hreflang in Latvian, but I am using brower in English, and I am searching my brand in Latvia.

@ManuelGonzalez-kl2lx 9 жыл бұрын

Woop, nice powerpoints!

@sunwebsolutionss 11 жыл бұрын

Nice information for this google effort

@lindsaybrown7404 9 жыл бұрын

Well, it's seem really awesome, let me know the result after implementation..

@cityfinances6587 3 жыл бұрын

Hey. I have questions. I have website in 3 languages - Latvian, Russian and English. When I am searching my brand in google "Cityfinances" in my country Latvia, 1st result shows up is in English. What should I do to make that website shows up in Latvian?

@JnanadasKKunjan 11 жыл бұрын

Thanks for this.

@sauleeeeeeeeeeeeee 9 жыл бұрын

Hi, I got multistore. CMS pages have different URLs, but products have the same global link, although content is slightly different. Do you have any suggestions how could I add href in such case? Thanks a lot!

@MishaInfotech1 11 жыл бұрын

great information......

@PrabinFrancis 9 жыл бұрын

should it be added to all pages or Just the home page ?

@ThePositiev3x 6 жыл бұрын

As it is mentioned in the video, you should add the hreflang in all pages except the duplicative pages (like the ones that include session ids in the url)

@agarprince-kingosalt9471 5 жыл бұрын

i think to no page tbh :)

@manickamrm7251 4 жыл бұрын

well explained

@bobarnold771 4 жыл бұрын

Hi Maile or Someone else, Can you update this content in the world we live in today, 4/10/2020?

@MikeFoss18 9 жыл бұрын

8:59 - "backslash backslash?" Whoops. ;-)

@StickeryouMakeitStick 6 жыл бұрын

This was correct..

@the_real_vdegenne 4 жыл бұрын

@@StickeryouMakeitStick Do you know what a backslash is ? xD

@luckystrike656 6 жыл бұрын

so is the translation automatic or not?

@liangzhi4467 5 жыл бұрын

how to do these in new google sites?

@dad4171 10 жыл бұрын

Really helpful

@MuhamedAsil 7 жыл бұрын

Good lesson, But the Arabic subtitles in this video is too bad

@sonatabugatti9099 7 жыл бұрын

@alvinc10 11 жыл бұрын

I get the general idea although I am not an IT professional.How do I know if I need rel="alternate"hreflang on my page as a small businessperson?.

@louiemalim3394 5 жыл бұрын

Good question .....first of all check how your international website is performing in other regions you are targeting ( Canada, UK, Brazil ) in google Analytics ,assuming you have one set up for your website .if your website is not performing well in international regions, it might be that you are not showing up in search results ( google searches ) for that region, language, services that users are searching for in that their local LANGUAGE hence consider implementing hreflang

@yarmohammadi 11 жыл бұрын

htt p (colon) (backslash) (backslash) ?!

@Like2trade 11 жыл бұрын

Nice

@josefsilwest5715 11 жыл бұрын

škoda že neumíte česky

@MedZed 6 жыл бұрын

DubDubDub

@CatfishComstock 11 жыл бұрын

Check the middle of this page: support. google. com/ webmasters /answer/182192 ?hl=en&ref_topic=2370587 (had to separate it because Google's platform is too stupid to allow my to post links from their own support site to clarify the issue ( #FAIL )

@elliewong162 7 жыл бұрын

This is for people who write html....boring...I have 1500 page sites for art and just use auto translate...

@sonatabugatti9099 7 жыл бұрын

@luckystrike656 6 жыл бұрын

can you tell me what do you use? I am building a website with a Shop, i need it on multiple language but don't have the knowledge or the money to translate it to 5 lenguage