Bro, that analogy of building a platform for people to peep over the gate of your “creative thinking” is gold! 👌🏽

He doesn't like the word «Guru», but he really is one, ok, a «master»! An Expert!!! Ty, Stephen! You are, each day more, one too!

The idea at 19 minutes in is brilliant

That was indeed nuggets of wisdom from the legend. Thank you Stephen 👍

Great interview. Greetings from Mexico Stephen.

It’s a great book

A roadmap or diagnostic tool....the client is going to do it,what should be done and why.....so put a fence around it....give them 10 percent of it in detail...this is how YOU don't give away your thinking for free

Good one

Great stuff!

Seems to me that his focus is solely on "Hyper Specialization" as defined in your video, "9 Effective Brand Positioning Strategy Approaches [In 2022]." I hear so many pushing the narrow niche. That completely ignores the other 8 you mentioned. Should I look at it like: Niche, or "Hyper Specialize," and then within that niche, apply 1 of the 9 positioning strategies? It that the necessary approach if you're a small brand?