You keep pushing this design direction you are going to delight many customers.........In their Audi and Mercedes-Benz.

Tesla: i am best at building boring looking cars BMW: hold my ugly IX

You've got to do something about the grilles, my god

My goodness, what on earth have they done with the front design????

Dream 🥺

BMW looked at a beaver, and was like: "Yep, that's our new iX right there!"

I suggest a triangular steering wheel for the next iteration. That would look even more spectacular and be even more useless.

Pontiac Aztec : who are you? Bmw Ix : I'm you from the future

Wow man such a good car.

After watching this I had to search and watch for a couple of videos of e30 m3 just to remember how a car SHOULD be done. Electric fine, future must come, but that design... Interior... I would never ever in a million years buy something like this. Ever.

The technology is so advanced there are so many automatic stuff, is there a function to automatically shrink the grill

Elon Musk: Look at my car Bmw: Hold my beer

It simply is a great car, no matter what people say! This has to be one of the best and most important BMWs of the latest years, starting into a whole new era. As emission regulations and restrictions get heavier and heavier, the best way, especially for BMW, is to on one hand put out the last pure traditional petrol models that are sporty and with manual transmissions etc. to celebrate it one last time, and on the other hand do the transformation as fast as possible, reinventing the brand for the future. I'm happy that BMW is transforming very fast at the moment, keep it up!

Stunning???! Am I missing something? The Ferrari Roma is stunning- This guy is pure hyperbole.

I used to like BMWs. I’ve owned two of them. So now you’re trying to look modern by celebrating a design element that is actually a vestigial remnant of the ICE age by enlarging it to cartoon-like proportions. Got it. Deal me out.

This car is so cool

I love the open space leg room

That interior is so slick, the quality of the materials used are top-notch and that steering wheel is nice, this is the reason why Tesla still playing catch up, their interiors still look cheap for a car their price.

BMW please don't stop making the i3, it's got a huge following, just change the style and add a larger battery.

Ze Germans have arrived 👌🏼💪🏼

Good comments = damage control ≠ real comments. Thumbs down to that grill

I like how when he explains the home charging station he tries to make it sound fancy and intelligent but it’s 11 hours to charge the car from 0-100….

Does the IX interior roof come with UV protection/heat reflection for extreme hot climates like AZ, usa?

I am a long time BMW consumer, but I am not sure about this new model design... It's hard to understand what went wrong, it doesn't look like a BMW at all. So sad, because the actual BMW models are really beautiful. Maybe it's a model made to me a hit in the chinese market, who knows.

Looks so Damn Good 🔥

Cool car

Ima start buying Benz if you guys don’t fix your massive front grille design

Superb, innovative, and daring design. Extremely attractive, befitting the trends of today. Will judge for purchase after a test drive.

These big grills - keep that shit away from the Coupes and 4 Series BMW. Thanks

This video made me progressively less interested in the car

“Would you like to hear my electric word salad pontificate over this huge burgundy mobility toaster? It really is the electric driving future forced into my mouth by a performance thinking marketing manager. ”

They do be coming whit the styles good job bmw

Who thought that grill was a good idea? Jesus christ.

You can thank Cantlay and DeChambeau at the Golf Tournament for bringing me and thousands others here. Well done on the sponsorship those boys put up a great show!

Bmw v12 lmr make and sell . Very beautiful design.

Looks derpy

Husband: Honey, I’m just popping out to fill up the car. Wife: Ok, see you tomorrow.

Finally a video showing a small detail: the open frameless door window! Thanks for that.

"spontaneous elegant power delivery" that's the weirdest sentence I ever heard. :D I bet this is amazing ride, and luxurious feeling inside

That $83k tag though.

nice color

Hello BMW, it’s no secret you have received much criticism for this car (and many others lately). It’s hard to miss the elephant (or beaver?) in the room 👀. But I just want to get one thing cleared; Did people for interior and exterior design ever get the chance to meet during this project ? I find it hard to believe you’ve created the most interesting, classy, futuristic interiors to date in one of the most disproportionate, insipid (meaning bland) yet horrid exteriors in your entire model history. Unless you explain what happened, people will keep speculating you lost your marbles (mentally discapacitated). If so we must support you with all our help to get the BMW we all know and love - back on track! Please get in touch. Hugs and kisses / Ducky 🐤

I just feel how warm and comfortable about the design fully yesterday

I love the i4 design, but this ix grill, urgh! >

Когда Бульдог Харламов рассказывает тебе про электричку))

But some features are only for the Apple iPhone????? ;-(

Love the grille 😍

I just saw one the other day on the streets of downtown Dallas (wrapped in camouflage of course). I think it was labeled "electric test vehicle".

I love BMW creative design language...hello iX ...Best Car review!!

Beautiful car with many cool features, an outstanding range and a pretty decent performance!!! As always BMW doesn't dissapoints 😎🤟🏻👏🏻👏🏻👌🏻👌🏻👌🏻

Is is just me or it’s Danny Azoff talking about the new IX ? 😁

I think it looks pretty but I would prefer real switches and buttons to press. Voice control doesn't work and doing different hand gestures while driving is pretty stupid. A simple button is sometimes a better user experience than just being high tech for the sake of being high tech.

You lost me at 11 hours……

This car is not that bad, BMW just constrained themselves to that iconic kidney grille for too long and now they are trying to run away from it, and its not looking great. its a harsh change and they could've done a better job.

Grusiges Design, grusiger Kühlergrill bei fehlendem Verbrennungsmotor, viel zu schwer 😯

This is one of those cars that will be completely redesigned and this will be cheap as hell

that grill LOL

Amazing, all features well explained and good presentation as well. Expect that you forgot the self healing Grills on front ☺️

would definitely buy one if charging points in Malaysia is as accessible as western countries

7:00 - doors' unlocking and locking sound

I purchased the X5 45e G05 7 months ago and it’s the best X5. The exterior and interior is the best in its class. The iX in the other hand needs more work. Fix the exterior lines, clean the cockpit, improve the battery miles and BMW will have a home run.

BMW BEST

I like the IX but it is out of my budget so please make an electric X5 that is cheaper then the IX

I love BMW ix 2022 just like as my family member

"Streamlined bodyshape???" Dude, it's an electric X5. Nothing streamlined about that lol. I've said it once I'll say it again: you'd have been much better off fully electrifying and the refining the i8

Lol the backlights with the trunk open looks like a RR Cullinan

Wow, how did you managed to build such an ugly thing after all stunning Bmw designs?

We lost gold 😢

The Fiat Multipla of SUV's

I love the NEW BMW I electric interior the massive display wow

I’m actually not mad about the grill. Nice job bmw 👍🏼

Good Morning Good Night

Why does it have a start/stop button?

So I have to wait 11 hrs to charge my vehicle fully or wait anywhere from 30 min to several hours to get enough charge for my commute...meanwhile I’m in and out of the gas station in 5 min

Where’s the bmw then?

I really want to like this car but I don’t see the benefit compared to an Model X Tesla

Hi bmw i love you, but i really love my 21’ x7 m50i tuned at 750hp and i love hearing that fukingg exhaust!

Finally we got a good presentation of a BMW car: straight to the point and no BS bingo.

As a BMW lover all my life, I say.....awesome technology,but nothing can compare the BMW 6 in line! Nothing!

I can't wait to ste...i mean buy this and then act like i am the boss of all roads. That's what a proper BMW driver should act like! 😎

Nice car

Grille 🤮

Alfa Romeo gta r290 Let's go to BMW with the logo as it is. It's pretty. Please make the bmw m635csi. The real m635i is a pretty design. Is the 9 series always coming? Please make it nice and unique.

Is all talking about good things.. What about bad things that comes with it? Like what happen wheb the battery failed.. How much is it going to cost

I can't wait for these to come to Africa in 2040

Very nice BMW. I am wondering why the same approach and style hasn't been implemented into the new i4, as well. With an amazing panoramic roof :)

Fresh

This car is awfully beautiful. It stunnes me!

So much made up jargon and fluff. Sell the car on the capabilities it has, not the meaningless made up terms that make it sound special...

The Shape of the Signature light is gone no more there...

All is good except the front grill is so ugly.... they should put the person who designed it, into a straight jacket and lock him up for life.....

Well done BMW this is the worst you have done so far, congratulations

Awesome 🔥🔥🔥

Now this is luxury, unlike Teslas interior and minimalist exterior.

Awesome !

i personally love the ix bmw...a new design idiom from bmw's electric line up

Who designed this?

you can tell from this presentation that BMW believes that they have created some special design ascetics. i believe the have not.

I need 🙌🏾

BMW should definitely do something about the product reliability in non-EV category! idk this category