Google Analytics is deleting our historical data. Here's a full walkthrough of how to save it.
On July 1, Google is removing access to Universal Analytics ("old Google Analytics").
This effectively means our old data will be inaccessible moving forward.
I spent a few hours earlier this week exporting our Wired Impact data. And I documented the process as well as the reports I found most helpful.
Here are the top 7 reports I'd recommend you export (and the ones we primarily focus on in the video):
1. Behavior -- Site Content -- All Pages
2. Behavior -- Site Content -- Landing Pages
3. Behavior -- Site Content -- Exit Pages
4. Acquisition -- All Traffic -- Channels
5. Audience -- Behavior -- New vs. Returning
6. Audience -- Mobile -- Overview
7. Audience -- Geo -- Location
Hope you find this helpful.
If you have any questions, feel free to drop them in the comments below. I'll do my best to answer them.
You can also post them on this LinkedIn post if that's more your jam: / davidhartstein_google-...
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