EXPOSING how much I make as a full-time content creator
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Get 15% off your first month with Penji! penji.co/pricing/?affiliate=LLSXPW4Z48723947 🫶🏻 A lot of people on KZfaq are talking about how much money they make as a content creator. But very few are fully exposing not only what their revenue is, but also, what their expenses are, and therefore what their actual take home pay is. I have never shared all those details before - even in my various videos discussing revenue, and expenses - but today I finally am. Today I’m going to expose exactly what my take home pay was as a full-time content creator in 2023 from a business that generated over $500,000 in revenue! Let’s dive into it!
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📕 TABLE OF CONTENTS 📕
00:00 I’ve never shared this before…
00:51 why revenue IS NOT how much you take home
01:29 calendar year vs fiscal year (I know, so businessy)
02:07 my INCOME streams - let’s break it down
03:58 now let’s talk EXPENSES
05:18 sometimes you need to outsource (yes, even you!)
07:27 This was my PROFIT (here’s how we got there)
08:09 now we gotta pay TAXES
10:21 my business’s NET INCOME (after taxes)
10:33 my personal income, explained
11:06 TLDR; my business and my personal income
11:40 why I don’t pay myself ALL the net profit
12:34 okay, but I *could* pay myself more… why not?
14:47 my ONLY financial advice for you
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// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZfaqr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZfaq channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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@ZoeMckenna 28 күн бұрын
Thanks for the transparency, it’s nice to finally see someone talking about net profit and not just gross income 👏
@karlbodmer4368 21 күн бұрын
That's honestly amazing achievement, and thanks for providing your insight. Getting that first paycheck from KZfaq is one of my favorite memories. I still remember it, there was lots of emotions involved. If it wasn't for my consistency and hard work (and a little bit of Famester of course), I probably wouldn't have made anything.
@profitlovers4248 25 күн бұрын
Katie! You have just explained profit breakdown AND taxes better than 99% of the accountants I have dealt with (there have been many...) over my career. The business owners I have worked with are so overwhelmed and confused by their numbers (often because of said accountants), so huge kudos to you for being so confident with financials. For me, when I look at a business owners future success, knowing this information at the level you do = long term success in any business.
@ski8799 25 күн бұрын
I make $0 and yet I create content pretty regularly, I don't even care anymore as I realized that this chasing profits obsession was forcing creativity and that made it more like a real job. I just want to have fun with content creation, that is more valuable to me than anything else. In my older age, I find more value in relaxation and fun than I do in turning a profit. I got off of the treadmill...
@hankeriesydney 23 күн бұрын
Same here. Creation more to help busy ppl to cook and bake is my mission!!!
@mellinsomnia1 22 күн бұрын
I have the same story. I stopped making videos regularly but I do know I should continue.
@blackqweenmars 16 күн бұрын
As someone who recently got monetized that’s a great approach. People can tell if you’re in it for the money and you’re making stuff just so that you can get views. People generally don’t like desperation like to watch they like to watch. I got monetized from a few videos, taking off and getting thousands of views. The algorithm will do its job and you do yours.
@ski8799 16 күн бұрын
@@blackqweenmars thanks for the feedback, best of luck to you!
@blackqweenmars 15 күн бұрын
@@ski8799 you too
@Hell_Raezer 27 күн бұрын
These are the type of creators that I’ll always want to support. Humble, intelligent and grateful. Thank you Katie for your tips and transparency, you are helping TONS of us out there 💗💗
@IsabellaDemarko 21 сағат бұрын
such a good video and sensible approach, thank you for sharing
@Irina-Sunday 25 күн бұрын
This is the first piece of your content I've ever seen and I'm totally awestruck by your honesty, intelligence and prudence. Not to mention the clarity with which you presented the information. I have no plans to be a content creator but this video (especially the end) should be viewed by EVERY young person today. The wisdom and the gratitude - secret sauce for life. I don't need to wish you success because your values and mindset has got that covered no matter which way the wind blows. Love from your Commonwealth cousin 🇦🇺
@J4rming 27 күн бұрын
Katie I’m loving your more recent videos, you can just see how you’ve leveled up and your mindset around KZfaq is so relatable and “normal”. Thankyou for being so open!
@chloeandludvig 25 күн бұрын
Super helpful video Katie! Thanks so much for taking the time to make this!
@miniscenesgb 28 күн бұрын
Love how open you are about this - it's proper view of creator income. Also that you are so very grounded and taking such a sustainable view. Smart lady Katie
@ChantelleArts 28 күн бұрын
I completely resonate with what you said at the end there! just bought a 400 square ft house with a 2012 car and trying to travel as cheap as I can so I can go as often as possible. Huge respect for you choosing to live this way too, whenever I try to explain this to people a lot don't understand ❤
@GosiaWitkowska 28 күн бұрын
I just want to say thank you! For everything: putting things into perspective, being transparent, humble and forward thinking :).
@hey.jessmckenzie 25 күн бұрын
This is my favorite video to date. Thank you for being so transparent, and being so sensible and forward thinking -it's a breath of fresh air to see in today's world ❤
@EricaRayLanguage 25 күн бұрын
What a fantastic video on so many levels!! Thank you for this clear and transparent content. Looking forward to following you for more! ☺️
@the_motherowl 25 күн бұрын
Super nice to see people who are grateful to what they have like you do. That is also so important to not to fall into the "high expectations" trap.
@JulieEbersole 27 күн бұрын
That was awesome! Thank you for sharing! I don’t think I want to be a creator “full time” because I’m nearing retirement age but it is still so cool to see the reality of all that goes into it. I truly appreciate your honesty and transparency. 👍🏼 And think you’ve accomplished a LOT! 👏🏼👏🏼👏🏼
@mericaann 27 күн бұрын
this was so eye opening! thank you for being honest, encouraging, & sharing your wisdom! ❤
@createwithcoley 26 күн бұрын
Love your transparency and the fact that you HAVEN'T changed when your income did. This is soooo amazing. So many creators in your niche change when they get more $$$$ and I love that you keep it simple and it's so relatable!
@outthereJCH 27 күн бұрын
Your content is some of my favorite, but this video is my all time favorite you’ve put out. Thank you so so so much for outlining all of these details and for always being authentic and having the courage to be vulnerable. This was so incredibly helpful for me and I’m sure so many others on this journey of being content creators. Well done indeed!
@sarahconard5894 27 күн бұрын
I'm SO thankful you covered the whole stream of finances! NO ONE does that and it's SO refreshing as someone who is working on building her own business.
@AdamCMoreno 25 күн бұрын
This transparency is huge. Love this so much!
@HeartandHomeCrew 27 күн бұрын
Thank you for the transparency and honesty! It really helps other creators to understand the business side and I appreciate the wisdom of living below at the end!
@JewelPressedRecord 23 күн бұрын
I appreciate your transparency here and the messaging around leaving within or under your means, great video Katie. Thank you!
@b.l.wilson9724 24 күн бұрын
New subscriber 😊 Being successful in this way frightens me. I love your content and visual aids. You speak clearly and slowly. I love your plan and forward thinking. Cheers to your success and may you double your business profits this year. 😊❤
@sshmalonez9986 25 күн бұрын
Great video! Many business owners use their business account for frivilous personal things and then struggle making payroll. I love your smart tactical approach to keeping your business fluid and stable. Well done!
@TylerLunsfordMagic 23 күн бұрын
Wow! One of my favorite videos you’ve ever posted! Thank you for the transparent breakdown and for making it easy to understand with all the colored paper! I loved it!! 🤩
@ndkliving 22 күн бұрын
thank you for sharing and being so transparent. Really encouraging to keep going.
@evavoinigescu 27 күн бұрын
This was so great (in terms of information) but also in terms of how you made it visually interesting! Thanks for your transparency. The way you live according to your values really resonates!
@CieloSoleggiato 28 күн бұрын
Thank you very much for sharing this information. I always wanted to start a YT channel, but there is so much to learn, your channel has been super helpful.
@Nnek18 25 күн бұрын
This was a great video. Thanks for being so open and honest. It’s really helpful 💗
@goingbacktoourroots 24 күн бұрын
This is so great Katie!! 👏🏼 Thank you for sharing and I think SOOOOO many people need to hear the wisdom of your mindset and not making money then spending every penny
@TMReese 21 күн бұрын
As I’m considering the potential for starting a business, this is hugely valuable. Thank you for your transparency and breaking everything down; I learned a lot!
@martyquinn_6784 26 күн бұрын
Thank soo mcuh for this video❤ it was soo interesting to see the process from profit to the money that you actually take home and the end of the year. It's also refreshing seeing some saying "i have more than enough", i don't need more money to be happy. Also quick note: i really enjoy the change of camera angle and background. It really kept myself focus on what you were saying😊
@DrSarahsCafe 22 күн бұрын
Girl, thank you!! Your approach to this kind of video is so much more helpful than people just speaking about revenue streams. The last part about planning for the long term was especially valuable.
@linnymilliron1756 28 күн бұрын
Awesome video, Katie!! I really enjoyed the style of this one, it feels like you had fun with it and I am loving the videos from the van. Also I really appreciate the transparency and nitty gritty details because that's what no one talks about!
@renorowhome 27 күн бұрын
Super smart strategy and great to hear someone online share how they are living below their means and planning for the future! Awesome job!!!
@guitarwalljams 28 күн бұрын
Man this video is so good with so much value and insight. Thank you Katie!
@Athandatu 24 күн бұрын
I loved this. It’s refreshing to see someone provide real info that includes the not-so-fun, yet, unavoidably truths of expenses and taxes.
@davehaworthphoto 19 күн бұрын
Whoa. My respect for you has only grown from this video. Level headed and financially sound. Wish you the best in future success.
@mwittart 26 күн бұрын
Bless you for all of the visuals in explaining everything 😂 you made this super easy to breakdown and understand. Thank you!
@emilyzorn7788 22 күн бұрын
Absolutely love the transparency here!! One of the best videos on this topic that I’ve seen
@SirCarlosMusicBMI 28 күн бұрын
🎉🎉🎉 I’m not sure how long I’ve been subscribed to your channel but I Definitely watch each and every video you put out. I get lazy sometimes and forget to leave a comment. So I just wanted to Thank you for everything you share with us here. I’m still trying to figure out my own niche to start my own KZfaq channel. So please keep on filming and I’ll keep on watching. Blessings from Paso Robles, California, Carlos
@emmadanyale 28 күн бұрын
Love the transparency, but also, the way you showed it all was easy to follow! Thanks for another helpful video!
@MommyTriciaLim 26 күн бұрын
Hi Katie!! SUPERB VIDEO! As a teacher, I commend your paper charts and visuals. Thanks for bringing me back to reality and reminding me to stop spending! I have been spending a lot lately not towards my journey but other things. I will make sure to slowly build my business same as your mindset and to think about my future and my kids. God bless you always!
@wanderingintentionally 23 күн бұрын
This is one of the best videos that I've seen that realistically gives as breakdown of responsibilities. Thank you.
@meh9334 27 күн бұрын
Thank you for your transparency, loved the format !
@katinasnapp3572 23 күн бұрын
You are so awesome Katie! Thank you for being so transparent about your business.
@CareerexcellencewithMadhurima 18 күн бұрын
Great video, thanks for breaking these numbers up for us. It was really helpful, realistic and transparent.
@massipezzino 20 күн бұрын
This was amazing 💜 thank you for the advice and congratulations
@ChloeAlexandra8 27 күн бұрын
I really love your videos and how much info you offer. You are very detailed and clear in what you are expressing. You honestly make this all lo so easy. You are truly appreciated❤
@malayka2175 28 күн бұрын
I always value your transparency. I have no plans on being on social media full-time, but this was definitely inspirational for me as I'm currently self-employed as a copywriter! ❤ Sending love from Jamaica
@HolisticMenopauseWellness 27 күн бұрын
This has been really helpful. Thank you for your transparency 😀
@Mariah.S.Robles 28 күн бұрын
Thank you so much for your transparency. Lifestyle creep is REAL! And it's hard to not want the flashy house or car. Life can happen at any moment. And while we don't want to live in that mentality, it's so important to be wise + thinking ahead! Thank you for sharing your honest thoughts about the longevity of this career. It's so new that it's hard to tell how sustainable it is. Which is an important lesson for many of us to learn.
@DinaLu 22 күн бұрын
Amazing video, Katie! I'm Canadian so I understood your blurb😅 thanks for sharing, love that you were so transparent!!
@domdaoust 27 күн бұрын
This is so good!!! I actually learned so much! Thank you for sharing 🫶
@Celinelikedion 25 күн бұрын
So informative and helpful, thank you for the transparency! ❤
@dawnwebbmusic4837 25 күн бұрын
First time watching ❤. Love your breakdown, wisdom and honesty with your perspective and preparation! Thank you
@AW-tz6fb 27 күн бұрын
Love the analogue vibe!! Find this super interesting,& refreshing! 🎉🎉
@hulancoach 9 күн бұрын
This was fantastic, thank you for your transparency and explanation
@kiahampel 27 күн бұрын
I love what you said in the end. Most of us have more than enough but our society is based on growth and we always feel like we should do more, earn more and take the next step. Therefore it’s so much more important to see what we already have and be grateful ❤️
@darryllegault7431 27 күн бұрын
Thanks Katie, you are an inspiration! Congratulations on your continued success. All the best, D
@amie_wiley 24 күн бұрын
This is such a great video Katie, so engaging! Well done 🥰
@ArianeSartor 27 күн бұрын
Thank you very much for sharing this Katie, it was really helpful!
@mymidlifemessiness 26 күн бұрын
Thank you for these videos (and resourses). I love watching your videos. ❤
@Clean-N-ShineInDfw 24 күн бұрын
Thanks for sharing your course. I watch so many KZfaqrs but when asked how did they start they usually don't share anything. I'm definitely excited about getting your course. New subscriber 💜
@cara.leo_ 24 күн бұрын
Thanks for being transparent!
@paullydca 24 күн бұрын
Katie, this is amazing. SO much insight and wisdom. Nice to hear the breakdown from a Canadian creator. Love your out look of "more than enough". Well done on your success. This encourages me as I consider future ideas for transformation of my career.
@PabloMuslera 4 күн бұрын
Good on you, what a grounded approach you have to life. All the best with the business!
@SmfCoder 26 күн бұрын
Really great content as always, Katie. And it's great to relate and lookup to you as I am also trying to build my channel from Canada.
@whiskyandsynths 19 күн бұрын
Thank you for this! I'm growing a music production / tutoring business and this was very insightful and the lesson at the end was very good and something I hope to keep in my mind as things grow :)
@elizasmys 17 күн бұрын
this was an absolutely incredible video: you explained everything so clearly and gave me such a better understanding of it all!!!
@alex.duetsolutions 22 күн бұрын
You have no idea how much I appreciate this video! As an online business owner myself I’be struggled with thinking I have to keep growing and making more revenue when I am sooo happy and blessed with my revenue atm. Maybe I’ll want to make more in the future, but I don’t need it to survive. The transparency and the creativity with breaking down the numbers was spot on. I truly hope you do have the traveling retreat you have polled your community on because I would 100% go no matter the location just to have conversations like this on the trip!
@LisaForexx 24 күн бұрын
Love this video and how humble you are, and treat your team well
@SideHustleInspiration 23 күн бұрын
This video is an absolute gem for anyone starting their freelance journey with no experience! 🙌 The tips on building a portfolio from scratch and finding your first clients are pure gold. Networking advice is spot on - leveraging your existing network and joining online communities can make such a difference. Thanks for sharing such practical and encouraging advice.
@CharlotteLehman 26 күн бұрын
This is so interesting!! I don't find the revenue videos all that helpful but this breakdown was genuinely helpful!! It's hard to know how much creators can truly earn **personally** so this was fascinating to see! Thank you so much for sharing this!
@VictoriaGetsVocal 26 күн бұрын
Spot on Katie. Living below your means is a fantastic way to go. Great video. ❤
@kimposed 27 күн бұрын
Thank you so much for your transparency here! No one else talks about net profit in this way - Business income does not equal to take-home pay.
@JaymieDylan 20 күн бұрын
Thank you for being so transparent. I thought I'd listen to this episode in the background, but was totally drawn in from beginning to end. You shared such useful information, and as a Canadian, I appreciate your take on taxes and investments.
@InvestWithSensei 25 күн бұрын
Wow what a great video and inside information, Thank you!
@InspoAlley 27 күн бұрын
Thank you for being real! This is true value-add and great content!
@sheybella2375 28 күн бұрын
Great video Bella! Thanks so much for sharing this important information! ❤️👍🏽
@maiaschumacher9142 27 күн бұрын
This was great!! Thank you for this video! 😊
@thesandravshow 27 күн бұрын
I love how humble and insightful you are!
@RositaKleineIsFine 27 күн бұрын
Great video thanks so much for your honesty. And I love your advice & thinking towards the end. Always love watching you.
@HeidiSinnett 26 күн бұрын
This was so great. I recently stopped following a content creator because of her wild spending habits and disconnect with how many people actually live. Your content is relatable and open and I appreciate that so much. ❤
@HustleOverEverything 27 күн бұрын
Thank you for being so transparent! Fellow Canadian here!
@TravelingSammi 28 күн бұрын
This was so awesome, thank you for sharing. The income transparency is truly insightful as someone who is passionate about learning more about being an entrepreneur
@ohizkimmie 27 күн бұрын
You are so incredibly smart and responsible! Such an inspiration 💚💚💚
@angeliquewingsit6527 21 күн бұрын
Excellent video! Grateful for what you shared.
@millwoodthomas5220 22 күн бұрын
If only government was this transparent. Thanks for the break-down so so helpful.
@shellewallis 27 күн бұрын
Thanks for your insight Katie, very helpful 🙂
@marclederman6206 20 күн бұрын
Excellent video. Thank you. AND, your life/work sounds AHHMAZING!!!! Keep up the great work!
@thefurkitties 23 күн бұрын
Very clear and detailed. Very smart approach.Congrats
@Itisbriannaj 28 күн бұрын
Thank you for sharing! Loved the use of pie charts!
@svenmeyer4973 27 күн бұрын
Thank you so much for this detailed breakdown!
@TheMedicineCouch 24 күн бұрын
Love this and how you think about your business. Very healthy!
@creambasedbus 27 күн бұрын
This was super helpful! Thank you for sharing
@lisajaneparker 27 күн бұрын
Amazing video Katie! Thank you
@tismeDenis 27 күн бұрын
Truly a great informative video covering all aspects in a simple & understandable way. I'm sort of blown away by your transparency 🥳I'm wondering was your van covered by company expenses too? Thank you for your massive efforts 👍
@MCKNZ 24 күн бұрын
Love how you did this. Engaging but educational
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