How To Write Website Copy That Converts (and ISN'T Boring)

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How To Write Website Copy That Converts (and ISN'T Boring)

Рет қаралды 20,989

Exposure Ninja

Күн бұрын

Пікірлер: 55

@ExposureNinja 3 жыл бұрын

*What's your biggest website copy challenge?*

@hannahbarrett4094 3 жыл бұрын

You know, part of me was wondering why these videos don’t have more views.. then I remembered how few people in the world take the initiative and actually choose to do something with their lives! With that said, this is some of the most useful advice I have even seen for our business

@ExposureNinja 3 жыл бұрын

Ah Hannah you're too kind! One day building businesses through marketing will be more popular than chasing riches without effort. Until then, we have NFTs and Bitcoin

@MsOMIYA Жыл бұрын

Could it also be people haven't discovered what their needs are yet?

@NicolaiHarbech 3 жыл бұрын

I'm amazed such good insights and production can have less than 1k views. Are modern marketeers really such a small community, still? Great work, Tim.

@ExposureNinja 3 жыл бұрын

Hey Nicolai, thank you! We love to share, whether there's 1 or 1 million watching :)

@lj4242 6 ай бұрын

Ive been listening to multiple audiobooks and taking courses about optimising web content and got more value from this video than the hours of studying ive done so far

@ExposureNinja 5 ай бұрын

Thank you!

@ACCA2016 3 жыл бұрын

The 5 seconds test on the headline and subtext readability, optimize the conversion rate on the ad, and the most “values” customers really care.

@ergonomic-solutions 3 жыл бұрын

Easy to watch - just enough info at a balanced pace and some great reminders. Superb editing too! Great work. Thanks

@ExposureNinja 3 жыл бұрын

Glad you enjoyed it! We love our editor, Oveja!

@bonniehoke-scedrov4906 Жыл бұрын

This is my first time enjoying your KZfaq channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!

@user-yy3ry5sl6w 3 ай бұрын

Awesome video, thank you so much)

@StuartMacadam 3 жыл бұрын

Awesome insights once again :D

@ExposureNinja 3 жыл бұрын

Glad you like them!

@zeeshanshani1299 6 ай бұрын

Amazing, you provide the value and boom. Thank you

@rlaqkqqjfp 3 жыл бұрын

Thanks so much for your great content :)

@danieldauber8335 3 жыл бұрын

That was a great value overview and instructions.

@hamzaslimani7453 3 жыл бұрын

Great content and useful information Tim!

@ExposureNinja 3 жыл бұрын

Glad it was helpful, Hamza :)

@KabirKhan4711 2 жыл бұрын

splendid, Superb composition and an equally remarkable rendition 👏🏻👏🏻👏🏻 Absolutely Beautiful words and thoughts 💞💞💞 lots of respect plus love from ISLAMABAD PAKISTAN!

@dimonteex 2 жыл бұрын

Great content, thank you

@ExposureNinja 2 жыл бұрын

Glad you enjoyed it! - Jess

@James_m7 Жыл бұрын

Great content as always! Does your copywriter have to personally meet and speak with a client about their business in order to know what to write about?

@ExposureNinja Жыл бұрын

Not at all. I don't think any of our Ninjas have ever met our clients face to face, and we work with 100s of clients every year. Are you a business owner or marketer?

@maddy1mymk Жыл бұрын

Excellent video. The google sheet would off had been a great freebie. 🤣

@ExposureNinja 6 ай бұрын

Here you go! exposure.ninja/copy-order-form

@riezan 3 жыл бұрын

This video deserves more views. Anyway. Thanks for sharing your knowledge on web copy. Just wondering, do you provide such a service for a small business website? Can I email you?

@ExposureNinja 3 жыл бұрын

Hey Riza. Please visit our website and request a review of your website and marketing: exposureninja.com/review/

@liselefebvre7155 3 жыл бұрын

Looks great, I learned a ton to get me started to write copy with an actual plan first. Would you be willing to share your google sheets template for keeping track of the copy progress (copy order form)?

@ExposureNinja 6 ай бұрын

Here you go: exposure.ninja/copy-order-form

@vistapri9290 3 жыл бұрын

Great video, thank you

@AndrewMcSpadden Жыл бұрын

I noticed in the spreadsheet for organization there were hidden columns - could you give an idea as to what those are?

@ExposureNinja 6 ай бұрын

Nothing in there. In fact, I removed them: exposure.ninja/copy-order-form

@suru01 3 жыл бұрын

Great video. Do you have any advice for luxury brands trying to balance an elevated tone with the need for writing from an SEO perspective?

@ExposureNinja 3 жыл бұрын

Great question! Many startup luxury brands focus too much on copying established luxury brands, who rely on huge brand equity to make the sale and don't need to worry about things like pesky content or product images. There are a couple considerations: 1. You can use blog/content sections on the site to do a lot of the 'content heavy lifting' for the site, so you don't have to compromise sparse design on eCom-focussed pages too much. 2. Take a look at sites like Apple, who have brought back the long-form sales letter, but in a highly-designed way. Loooooong product pages that take you through a gorgeous sales pitch for whatever phone or ipad they're selling. The product is the star, but there's loads of copy on these pages talking about each of the different features Hope that helps, and don't forget to request a free marketing review from exposureninja.com/review if you'd like more detailed feedback

@suru01 3 жыл бұрын

Exposure Ninja - Free Marketing Review Thanks for this thoughtful reply! I’ve submitted my site and will tune in on Friday :-)

@tajulislam7286 2 жыл бұрын

Nice

@ExposureNinja 2 жыл бұрын

So nice

@mdnasiruddin8313 2 жыл бұрын

Thank you

@ExposureNinja 2 жыл бұрын

You're welcome

@aurelianspodarec2629 3 жыл бұрын

Nice!

@albreiki5725 Жыл бұрын

You r coool

@IJMUK 2 жыл бұрын

Where's the link to the google spreadsheet for organising your webpages?

@ExposureNinja 6 ай бұрын

Here you go: exposure.ninja/copy-order-form

@flyro513 10 ай бұрын

Do you need any SEO experience to be a website copywriter By the way, that's my challenge

@ExposureNinja 10 ай бұрын

Not necessarily, but spending some time learning the basics should pay dividends

@mauro7v797 6 ай бұрын

Can you send that google sheets?

@ExposureNinja 6 ай бұрын

Here you go! exposure.ninja/copy-order-form

@mstmomota5486 2 жыл бұрын

নাইচ ভিডিও

@ExposureNinja 2 жыл бұрын

ধন্যবাদ

@kennethhighley4544 3 жыл бұрын

Algorithm

@ExposureNinja 3 жыл бұрын

⏲ Timestamps 00:00 - What's in this video 01:44 - Step 1 of our copywriting process 03:21 - Step 2 05:57 - Step 3 09:19 - Step 4 10:41 - How to start writing 11:30 - What every page needs 17:23 - BONUS Checklist