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Several reasons, the main one is related to the Facebook updates related to the release of iOS 14. Facebook Ads will now only allow you to track up to 8 conversion events to be configured per domain - before you configure those events, you’ll need to verify your domain.
The goal of this video is to teach you exactly how to verify domain in Facebook Business Manager.
The ideal outcome is that Facebook is able to correctly verify domain ownership of your site.
The prerequisites to this video are that you should have created a Business Manager account for your site. Plus, you’ll need to have access to your domain registrar (e.g. GoDaddy, Google Domains, Dreamhost, Siteground, Cloudflare, etc)
This will be done in Facebook Business Manager, and in your domain registrar.
You'll need to do this before you run any Facebook Ad campaigns.
The person that should be doing this is responsible for Facebook Ads.
Here are the chapters:
0:00 Introduction Starts
1:06 Add domain to Facebook Business Manager
2:12 Verify domain ownership via DNS record
4:46 Associate your Facebook Page to the verified domain
6:31 Conclusion Starts
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