Facebook Lead Generation For HVAC | How We Generate $23 Leads Using Facebook Ads

Рет қаралды 9,099

3 жыл бұрын

In today's video, we are exploring Facebook lead generation for HVAC and how to use Facebook ads to generate system replacements.
I'll be walking you through exactly how I helped a client get $23 Heat pump replacement leads for their HVAC company.
I'll show you an awesome tool for creating your ads and tips and tricks to get better performance out of your ad.
➡️ Canva Link
tinyurl.com/ybrkl8gd
Destroy Your Competitors With Keyword Research 👇🏼
➡️ SEMrush semrush.sjv.io/4P5oW3
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Пікірлер: 58

@ChristianPoag Жыл бұрын

Just picked up my first HVAC client today and this video gave me tons of clarity on how to get started! Thank you for the quality content sir

@isNamanSharma Жыл бұрын

Hey man! Congratulations for your first client. I hope you have tons more by now! If not, keep hustling brother...you'll get there. I am also running an agency, tapping into the HVAC industry. Would you like to connect, so we can share ideas and strategies and grow even further together? I totally understand if you are too busy to respond, you've got a company running after all. Either way...wish you the best. Cheers!

@jonathancalderon6769 3 жыл бұрын

Amazing content man! Keep it up

@CheviePublicover 2 жыл бұрын

Thanks Jonathan!

@hayaglamazonluxe 3 жыл бұрын

Facebook lead forms are a nightmare. Going to try it one more time. Good video.

@CheviePublicover 3 жыл бұрын

Thank you. Yea they can be hit and miss for quality. If you find qualify is not so good then switching to conversion ad with a landing page may help.

@Tharrosmedia 2 жыл бұрын

Asking people to book a time in the lead form will increase the lead quality. We've found lead forms that require an opt-in (more intent) work well too. Sometimes we go as far as asking people for their zip code and/or address in the lead form. It really all depends on skillfulness of the contractor's sales team we're bringing in leads for.

@tayfraley1600 2 жыл бұрын

Hey I’m Tay. I’m in Phoenix. Do you use a lead gen company? I need one

@gidd 2 жыл бұрын

@@tayfraley1600 What industry are you in? I could give suggestions

@multiplegames9813 2 жыл бұрын

Hey Bro can you make a video How to Get Clients For Duct cleaning services if we live In other Country How we get Clients another country

@adguy76 Жыл бұрын

Do you ever find that a lot of people that leave a form don't recall ever doing it?

@alphacreatorsmedia Жыл бұрын

Just saying, I have an HVAC client and my cost per lead is just $13 per lead. Use video commercials, they work WAY better.

@Demonslayer4.20 Жыл бұрын

Hi my name is Preston can you please make a video on how to start a Successful agency as yours

@CheviePublicover Жыл бұрын

Hi Preston, thanks for the video recommendation. “Success” is definitely relative as I have made plenty of mistakes along the way but would love to make a video on it.

@karendavis2380 2 жыл бұрын

Was it your standard practice to leave your audience at 27-65 in the specified area with no further targeting of interests? I’m never sure about my audience for HVAC. In my area, 27-65 gives me an audience of about 65,000. It’s fairly rural.

@CheviePublicover Жыл бұрын

Back in the day I used to test out different audience interests and segments but I have found ever since iOS 14 broad is better. I’d usually run two audiences, one broad and one lookalike of engagers etc.

@piecesofme8531 2 жыл бұрын

Q: For home services, do you need to select the "Real Estate" category for FB? That is, are HVAC companies, home remodeling companies, interior designers, etc. still considered a restricted advertising category by Facebook? If I show a picture of any home interior or exterior, will this trigger FB to categorize the ad as a real estate category ad?

@piecesofme8531 2 жыл бұрын

As in, the "special ad category"

@CheviePublicover 2 жыл бұрын

Great question. I haven’t found a clear answer on this. I know many times fb’s algorithm scans text and images for things it may consider offensive or to be in special ad categories. It does say “housing repairs” but does not clarify here facebook.com/business/help/298000447747885 I would suggest not using photos that would get triggered like photos of homes, or reduce that terminology in your ad copy. If you do indeed get triggered, then I would either try to appeal or select the special ads category. This will simply reduce some of the targeting capabilities, such as certain lookalike audiences etc. Basically pushes more broad targeting which still can perform quite well. Hopefully this helps!

@piecesofme8531 2 жыл бұрын

@@CheviePublicover This was extremely helpful! With the special ad category, I know you cannot target zip codes, but how restrictive can you be with location targeting? Does it have to be a minimum mileage around selected geo-targets?

@dhruv4983 3 жыл бұрын

Have you tried conversion campaigns for HVAC industry? Coz most leads that come in through lead gen ads are not picking up the phone even after setting up automatic sms & emails & qualifying questions.

@CheviePublicover 3 жыл бұрын

Yes I have, conversion campaigns can work well too but you have to have the pixel set up on the website and conversions marked. (View page, fill out form) etc. I find they can have better quality leads but typically tend to cost a little bit more. Best thing to do is to track the difference between the two and see which performs better for book and sales rates. As for follow ups, automatic email & sms is always great. Makes a quick response. If the phone follow up is not soon after a lead it can be hard to get a hold of someone. You could also try testing call scheduling software with a conversion ad. This way a customer is booking an actual time to speak with you instead of you trying to get a hold of them.

@dhruv4983 3 жыл бұрын

@@CheviePublicover thanks this is exactly what i was thinking the Problem with conversion campaign is i am not getting much clicks on it i think it's the copy issue. We are giving a $69 tuneup so we're crafting it as get a full ac system tuneup worth $150 at just $69. Can you suggest what else should we offer? Or what's working good on industry right now?

@CheviePublicover 3 жыл бұрын

@@dhruv4983 yea definitely look into your CTR that’s usually one of the first signs if your ad copy is performing well or not. If it is low it could be the ad itself, or possible the audience you are targeting. Some options would be to create some sort of urgency. Keep in mind Facebook users are not there to get a tune up. So your offer has to be compelling enough for them to engage. Try “On until end of the month” “only available to the first 50 people” things that create a bit of urgency. I would suggest testing different ad creatives, headlines and descriptions as well one by one and see if you can improve your engagement on the ad.

@CheviePublicover 3 жыл бұрын

Great things about conversion campaigns is you can setup retargeting based on the page the person has viewed.

@dhruv4983 3 жыл бұрын

@@CheviePublicover yes actually i have created urgency on it but still the Ctr is not good i am wondering what's wrong with ad i tried 4 different ad creative side by side 2 different video & 2 diff images. But still the CTR is not good.

@Rpd264. 3 жыл бұрын

what are your thoughts on ios 14 and the effect it might have??

@CheviePublicover 3 жыл бұрын

Great question. I am quite curious to how it will play out and I’m honestly not sure the full scope of its impact yet. I still think Facebook ads are worth the ad spend although the tracking and conversions and possibly performance may decrease. I think it will become more difficult to get good results and that may deter some, but it will also force many to make their ads better, create more engaging content and make great Facebook ads experts more valuable.

@Tharrosmedia 2 жыл бұрын

You have to append data to the people coming in through Facebook and push it back to Facebook now. There are workarounds for it like using Hotjar. But, using the Conversion API should be enough - especially for contractors.

@Rpd264. 2 жыл бұрын

@@Tharrosmedia how will that work for contractors??

@Tharrosmedia 2 жыл бұрын

@@Rpd264. the easiest way is through Google Tag Manager. Measure School has a good walkthrough on installing it kzfaq.info/get/bejne/gLSCmNaKmdCuinU.html

@vinitagrawal4853 2 жыл бұрын

Do you feel, using facebook ad for diverting audience to google page could work better?

@CheviePublicover 2 жыл бұрын

Not sure what you mean by Google page. I find that you can increase quality of leads through conversion ads and a landing page. Hope that helps

@smeltitdealtit6323 2 ай бұрын

Hi Chevie how much would it cost for you to set me up properly im a one man show been in business since 2019 but I just moved to another part of the state of Florida that I didn’t service before so it’s like I’m starting from scratch again.

@CheviePublicover 10 күн бұрын

Hey, typically we work with businesses of a minimum size for success on both sides. If you’d like, you can reach out siegedigitalmarketing.com/contact-us/

@airecomservices3741 Жыл бұрын

Love your content. I own a HVAC company, can we set up a meeting to chat about how you can help us?

@isNamanSharma Жыл бұрын

Hey man! We can have a chat if you'd like. I am running a marketing agency for hvac company. We are currently offering a free trial with No commitment whatsoever! We are offering these services in return for some information about the industry and your experience. It's a total risk free offer, let me know if you are interested!

@piecesofme8531 2 жыл бұрын

Also, is FB still penalizing for too much text in an ad creative?

@CheviePublicover 2 жыл бұрын

They change the threshold of how much text you can have in your creative all the time. I think last time they allowed more text in images! 👍🏻

@Tharrosmedia 2 жыл бұрын

Yes they are. Most times the less text, the better. And the same with video. The less text in your video, the better.

@frankisawesomee 3 жыл бұрын

Where is the link for Zapier ??

@CheviePublicover 3 жыл бұрын

My apologies. Here’s a good video on it. kzfaq.info/get/bejne/pL6IqaiI3srKh3U.html

@ishtiaquebari8948 3 жыл бұрын

When a fb ads agency says they will get you 30 leads per month, how do they come to that number? Like how do they calculate?

@CheviePublicover 3 жыл бұрын

That’s a great question and will probably depend on the company. I would guess they have experience in your niche and have built a system where they know the Average cost per lead range. Obviously that changes a lot per market. Southern California is much more competitive then a small rural town. So it’s probably based on a minimum ad spend. If the lead costs is for example $30-$60 per lead then they can basically say 30 leads for 900-1800 in ad spend etc.

@ishtiaquebari8948 3 жыл бұрын

@@CheviePublicover what if one is providing the fb ads as a service and he is completely new in the niche. How should he go about calculating cost per lead?

@CheviePublicover 3 жыл бұрын

@@ishtiaquebari8948 they could use industry averages, or work in a similar niche with similar products. Many home services follow much of the same customer journey.

@ishtiaquebari8948 3 жыл бұрын

@@CheviePublicover got it Chevie. Thanks for the help man!