Which car brand should I do a case study next? Edit: Honda case study is done, link in cards!

Unlike Chevrolet, Fiat etc. Ford created brand image in India which still exists. They have higher chance of making a successful comeback than anyone else.

Ford Figo diesel was one of the best performers. My dad got a Ford Figo diesel from his company and he drove it for almost 150000-200000 kms(he had a job which required him to travel very much). When he retired from the company, he loved the Ford Figo diesel so much because of build quality and riding dynamics and reliability that he bought it again and again drove it for about 100000kms before selling it and buying Hyundai Creta Diesel manual. One of my uncle in my family is still using Ford Ecosport and he says that he loves that car because of the driving dynamics and the build quality. My dad was sad that Ford left India because he said that Figo and Ecosport were some of the best lineup Ford ever offered. It is very unfortunate that Foreign companies like Ford never adapt to the Indian market. Also the taxes are so high that some companies aren’t able to solve this high tax issue without offering sub-par quality cars.

No one will forget ford once they get to know its driving pleasure and perfomance❤

Mitsubishi exit and their domestic problems is still unknown to masses. Case study on them would be interesting

Ford didn’t failed we Indians dont value good cars and company, same happened with chevy as well.

This case study was spot on. If Ford indeed continued updating the Ecosport and bring other good vehicles like the Mondeo and Raptor as well, market share wouldn't have reduced this much. Lets see if they ever come back with a refreshed portfolio!

Ford Ecosport was such a nice car. Right from solid door weights to NCAP ratings and reliable engine. Ford will not miss India , in turn India will miss Ford build quality and will never see one in Suzuki or Hyundai or Tata or Mahindra.

If I simply simplify ‘Why Ford left India?’ It will go like: We Indians failed to recognise good built quality, steering dynamics, immaculate engines, and a near to perfect car when compared to gimmicks offered by other companies; and in this view Ford as a company thought even after offering what’s necessary-to-have features in the cars people are still going towards XYZ brands why care to upgrade our lineup? All in all, customers ne zyada gadi nahi li kyuki features nahi they Company sochti rehgyi ki market bhade to hum naye features & better vehicles daale. We both failed each other equally. *Coming from an Ecosport owner*

50-50... We failed Ford...Ford themselves failed due to lack of design/facelift update, features , no new models in hot demanding of SUV segment,Sedan/ Hatch models...

I bought my Ecosport in August 2021 and they left in September. In these 2 years I continued getting my servicing from Ford with no hiccups and when I drive other cars, I feel Ford's aspirational value. There are countless times it has shown its pedigree of ride and handling. Talking about where they lacked: 1. Figo Aspire Freestyle were okayish products 2. ES needed cosmetic and feature updates 3. Endeavour should've been from Asian Markets and could use more power 4. A "C Segment SUV" with the best driving dynamics 5. A pickup truck

Ford Freestyle is a wonderful car, it doesn't have features like drl or buttons which no one actually needs to use, but is fun to drive and comfortable to travel in, the car also is built for performance It would be really great if you could please review the car although it is not sold anymore.

Will Honda also end up like Ford? Coz Elevate was a hit or a miss product... not garnering much attention and sales volume. What is their future in India, Faisal ?

Ford never realised the market needs and went on to make Luxury cars. They didn't get the Early mover advantage 🥺

Ford fiesta 2010 tdci 2 lakh 50 k completed Ford aspire 2020 tdci titanium bs6 72k km completed not a single issue. Safety power handling mileage 23km/ltr plus on highways such a gem ❤

@Faisal Khan you should do an interview with a Nissan executive and ask plans of bringing the Patrol in Limited Units to India. It would surely be successful like how Toyota does it as there won't be much loss in bringing it through a CBU or CKD route.

"If you think you can, you can, If you think you can't, you're right" ~Henry Ford Ford India would've benefited the most on this thought by their founder

Idk if every brand does this but Ford dealerships are still servicing the cars very well. It's surprising how busy the service area looks as if they are still selling cars. Mustang was also the most value for money supercar available in India. If I had the money I would have definitely bought the discounted Endeavour during their pullout.

Would be great to see case studies on two-wheeler brands as well since there were a number of topics based on failed buisnesses (Kinetic, LML etc.,), product successes turning around the fortunes of the brand (Pulsar, Ntorq, Xpulse etc.,) or on yesteryear brands like API or even Jawa, Yezdi

Using Ford Fiesta 1.4 D from 2012... The way it handles is just awesome... We do have Harrier Vw Ameo 1.5 TDI MS Dzire 1.2 P... But the feedback from the steering of fiesta is a league ahead of these vehicles... High speed stability cornering is way better than my other cars in our garage... And the most important thing still the service is much better than VW TATA and Maruti...

Waiting for OG Endeavour (Everest) to Make a comeback in India 😍🔥

I think new endeavour should come in India even if it come CKD unit like kodiaq and tiguan

Its soo sad to see great car companies especially american car companies leaving Indian market😭😭😭😭😭. Indian consumers want only features, high mileage, low maintenance, reliability and high resale value tin ka dabba cars rather than wanting for good build quality cars as well as cars that offer better driving dynamics👎👎👎👎👎. Faisal Bhai Great Case study video of Ford's Failure in the Indian Market👍👍👍👍👍😂

Never owned a Ford , but test drove a friend's Fiesta S back in the day, and boy I so badly wanted to swap it for my Baleno 1.6.......which itself is a fun car to begin with.......

Ford be like : अब नहीं हो पाएगा हमसे 🤣🤣. They gave feature loaded vehicle but here we look for Cost effective...

Ford should make a comeback with their ECOSPORT. Creta ki lag jayegi kasam se

Miss this legendary brand 😢

I have 3..2 endeavour and now unfortunately time has come to change it and since months m unable to find a suv close enough to replace this legend ….😢 I love you Ford why did u do this

my observation is that they played a final gamble by leaking ecosport facelift testing which obviously backfired as the car which was easily selling from 5000 to 6000 pm reduced to almost zero as people decided to wait for the facelift... my theory is that they should have waited and launched a facelift for eco sport and see how the buyers reacted.. but whatever time they were in indian market they really created a niche customers who enjoyed its performance and also one of the most professional customer service

The EcoSport is still on sale in Canada, it shocks how much variety ford has in the western world compared to what they had in india. Maybe they wouldn't able to price some of their existing cars like fusion, focus good in india but they should've kept more effort, Figo, EcoSport were good, endeavor was superb in its class. Well , summary is they got the study wrong on India.

I miss the Figo sooo much... It was a genuinely good product. Such a shame they didn't givve them proper upgrades at all.

I Miss Ford So Much 😢

Absolutely spot on Volkswagen Ford & Fiat are known for their driving dynamics but unfortunately Ford & Fiat left. Ford should have launched their global cars such as Fiesta Hatchback, Ford Puma, Next Gen Figo, Mahindra backed out of the deal and they were supposed to share platform and chassis & probably engines on which Ford cars were supposed to come. Ford had approached many manufacturers but nothing worked. I feel they should have stayed and brought their international products localised them. Unfortunately they left as their US headquarters took a decision. Sad but true. 💯🤘🏻

Seems Ford is coming back

Ford had made the 1st mini Suv in the Ford Fusion (read: Con fusion). But it was too early for indian market

I have owned figo diesel 2010 and now aspire tdci sports edition 2017 model, brilliant products, bt old figo had more weight and stability. What an engine aspire tdci has, Ttres spin even in 2nd and 3rd gear if there is little less grip on road and what a reliable product it is. Mileage is superb too❤. But I think Ford should make a come back with better strategy yhis time. Waiting for that day

Please do case study of Indian car companies Tata and Mahindra too next Faisal sir!!,by the way loved your case study on ford.We need more content like this😍

I miss FreeStyle and Ecosport from Ford. Polo from VWG.😢😢

Bro faisal please keep do more of these videos....loving this...do for all brands you can..it gives so much more insights on how the brand has and will perform and which brand to consider while buying a vehicle...thank you, this is too good..❤

I own Ford Fiesta 2011 model. Done 2,80,000 km. The engine, Gear box is untouched. The only maintenance i had tyres, battery and once clutch. assembly. A wonderful car, never broke down in the middle of road. Still commuting to work. The only reason they failed due to poor availableability of spares and high cost.

When they removed spare wheel in ecosport, the time was nigh.

I really miss the Endeavour! ❤

as someone who owns a freestyle diesel, it's very sad that ford left india cause everytime i sit behind the wheel of any other car i just miss the driving feel of the freestyle. ford should def make a comeback with their SUV lineups and price aggressively they'd do really well

Please make videos like this.. Love ur case studies.. ❤️♥️

Ford was following the Jeep's strategy in India, but they didn't have a second plan that led to their failure

Reallymiss endeavour tho ❤

Still driving a Figo 2012.......We have an Endeavour in the family...What brilliant cars... It makes me sad that I would never be able to own an Endeavour ever now.. Wish they would have brought the Ford Territory in India to atleast have an offering in thr Creta/Seltos range....But ALAS...😢😢

😢😢😢 I had figo such a nice car and was thinking to upgrade to Ecosport.. Figo was like a family member to me , an emotion .. while writing this comment it still makes me emotional that Ford is gone.🥺🥺🥺

Ford didn't just ignore updates, they degraded ecosport audio system from SYNC 3 to some nonsense with no android auto/ apple carplay without change in price of car. They didn't even provide sync 3 as an option. Atleast VW restarted with Virtus and Slavia. Ford never bothered to fit in Indian market and kept pushing their big machines in US and ignored our market.

Figo is a gem of vehicle which audience didn’t understand

Next case study i would like to see about Nissan & Honda.

I own Ford ecosport and I can tell you that even now it’s competitive and great car from safety and build quality. In 2017 my titanium came with 6 air bags, hill hold assist, Traction control, infotainment system although not touch enabled but a quick after market does the job and let’s not forget driving capabilities compared to other cars. I will never sell it, it still operates like brand new and maintenance is cheaper than my Hyundai Verna

Ford.. its an emotion.. The company lives every indian heart❤😔💯

i am sad as an ecosport owner it has so much potential

Ford is coming back to India 🎉

Its because of the uneducated buyers in the market who think there's nothing better than goo-tuner

Please make second part and elaborate how renault nissan and vw twins stayed afloat in India

Proud to be Ford Figo 2013 Titanium owner. Still kicks ass to this day and age, ngl.

Any New brand entering in the Indian auto market should learn from KIA. What they did in just a short span of time is absolutely astonishing.

Good explanation and They were good at innovation though small set of cars , each car was very good, but only driving enthusiastic people buying Ford and remaining going to Maruti or tata , Eco sport gave big challenge to all small suv segment

Still lovin my 2006 fiesta

I think you should make a video on Maruti suzuki...like why they don't bother about giving consumers performance oriented cars unlike other brands ( most of them), why they are so much relying on mileage factor....

no one can make case studies like faisal can do huge fann bro

Hey Fasbeam, I have a budget of 20 lakhs and i love premium cars like Audis, BMWs, land rovers..etc., because they feel planted on road as well as have superior built quality. So my question is shall i go for used luxury cars or a brand new jacked up Koreans

Yaaa ford was good brand they gave us many fun cars like fiesta 1.6 , ikon, mustang . But very sad thing they already made the ecosport facelift

No projector headlights in figo and aspire was one of the main reason for its low sales

Agar Ford India se nahi jaati, toh aaj Ecosports Diesel mere ghar pe hoti. We own Figo 1st gen diesel clocked 1.7 lakh Km in 9 years. Log kehte power nahi hai phalana dhimkana. Bhai car on paper nahi roads pe chalti hain!! Figo had the best ride and handling combo which can never ever be matched by Hyundai, Tata, Mahindra or Maruti. It was only surpassed by even more quality cars like Punto and Polo. Ford ki koi bhi diesel car Main bina test drive ke khareedne ko taiyaar hoon. The driving dynamics, handling, robustness, planted feel at high speeds, torquey meaty midrange and efficiency is unmatched.

I really hope Faisal makes a video on the ford comeback in india that is going to coming soon

The ford i miss the most is 3.2L endeavour what a lovely car the best part is we got the last batch of 3.2 endeavour

I always love these videos you create on the success and failure stories of automobile giants. Please give credit to your video editor, what an amazing job of adding clips from the internet to make the video interesting. I laughed out loud when I saw the Gangs of Wassepur clip....too good.

I still miss my Figo whose driving dynamics were at different level. I've driven i20, wagonr, ertiga and indica. But none of them were close to it in terms of handling and Driving Dynamics. I'm waiting someday to drive Polo.

I have a ford aspire tdci diesel and it has 40000 km and still smokes new salvia 1.0 petrol in drag races

The reason ford left was due to low sales, but low sales were due to higher prices, but higher prices was due to robust build quality and better engineered car, further govt taxes it even further which resulted even more costlier cars. Ab to 2 lac ki alto 6 lac mai atte hai. For indians only thing matter is kitna dete hai and resale.

It was a chicken and egg situation with India. They mainly left to focus primarily on their highly profitable markets and protect their brand share there - US and Europe. The products there are really cutting edge and very popular. I don’t believe their focus is on Asia at all.

Bhai Faisal , I love this video. Ese videos bhi banao normal review ke sath sath. Channel ki growth me help hogi.

Recently bought 2nd Hand Ford Ecosport 1.5 Tdci beast to enjoy the last stage of Diesel and Ford 🥹🥺

Clean video with no music and high amount of information 😊

We have EcoSport Petrol, 2018 model. It’s such a gem that I don’t enjoy driving any other modern cars, be it of any company.

I own ford ecosport petrol 1.5 dragon engine.. what a machine.. loving it.. About features, ford ecosport had traction control when even creta didn't had. Floating entertainment system, when others had in dashboard. TMPS was on a 10 lkh vehicle 5 yrs back, and the list goes on and on. We failed ford in India . People loved tin boxes with high milage. Drive dynamics kon dekhta hai india main. Now tata has started to offer on Nexon but at a cost 1.5 times Ecosport priced. Mu frnd has creta. I drove that for almost 500 kms. Features loaded, drives like a car with 4 wheels and on pot holes and bad roads it bounces like a bullock cart. Horrible or can say boaring driving experience. Conclusion is : i love my Ecosport❤❤❤❤.. milage 12 ki hai but tank chalaneka maja alag hai boss.

Proud Owner of Ford Aspire Titanium ...simply of its driving comfort & performance.

I love my Ford Figo diesel 1.5 (2015), Performance, mileage, service, comfort all are best in the segment till now. But ford also discontinued the hatchback cars worldwide 🤔 😕 . We all now have forgotten 😪 fun to drive hatchback cars.

I miss the Figo 1.5 TDCI Diesel way too much. It was a rocket and handled very well. ❤❤❤. The build quality was top class. But, rightly said ,it missed out on a lot of important features, which the Swift and i10 offered.

Small diesels from ford didnt have automatics and paired with a heavy clutch people went looking elsewhere

As an ex-Fiesta, ex-Ecosport owner, it feels sad that we collectively let Ford down.

I still pine for the Endeavour man! One of my absolute favourites.

Own a 2017 figo aspire petrol and m still not stopping to test the limits to 160-170... the body strength and stability still unbeatable.

Think of an updated version of figo/freestyle, less curvy and more sporty with creases, DRLs and all. Oh my I can't stop imagining. WV has stopped selling polo and this vehicle could have taken the spot of India's hot hatch 😢

It's very simple. Ford did not make or get vehicles of Indian customer taste . It did not evolve with time . Ford only concentrated in other markets.

Ford should have launched a competition car for Creta… then they would have survived.

Owning a car here is a luxury and kia/Hyundai gave that luxury at cheaper price with some reliability and recently with some build quality (crashed 2022 creta owner)

I am using my fifth IKON, unlike other foreign companies, they neve compromise interms of quality, the service centers and the local mechanics who are unable to repair Ford gives free advise not to buy, people who never touched Ford gives free advice on not to buy..still my 14 yrs old ikon goes above 160..I am also using another car but still Ford is the best, I am just gonna keep it..come what may..once driving on road near a diversion, a politician roll down his window in fortuner, asked me ..is ikon goes this much fast?..he was cruising at 140..I over took him at 160., Spares a big issue..but will manage.

You should do your next case study on Fiat and General Motors

Wish they come back once again

3:22 ❤ Ford Endeavour 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

I own a Ford Freestyle...its a wonderful car...its way better than many other cars in that segments incase of performance, stability and even service cost is also very low ...i think Ford didnt advertise it in a better way... Ford plz come back..

Bro please make a video on fiat, Mitsubishi as well as chevyy

You forgot one important reasons most foreign car manufacturer fail in India…the massive predatory taxation, sometimes 100% markup on ex factory price, that forces them to cut corners to offer bars to price sensitive Indians

Raptor would have cost a lot in rupees, there was a cost effective option called "Ford - Maverik" which cost around Isuzu D-max but with a lot of features and good performance and power...

I bought a diesel figo in September 2011, Ford Ecosport diesel in 2017, fantastic cars to drive.

Ford might have failed but if they return thier comeback will be insane brand value image is still fresh in indian minds🎉