Terrific video mate! Insane amount of information packed into half an hour, but easily digestible and applicable
@ohalloran_samАй бұрын
appreciate it
@SkincealStudioАй бұрын
Appreciate you sharing your wisdom and knowledge! Your authenticity shows and its much respected.
@ohalloran_samАй бұрын
🙏
@maxzee.cАй бұрын
good advice man. im just getting started with my ecom journey too. and have been told broad broad. but i find if i run tests with audiences then have a broad going. generally what works for me is i use the audiences till broad picks up then i end up turning the targets off because they stop performing and broad takes off. because at the start the targets get early sales then broad generally goes well after a week of fb doing its learning thing. the targets only do well for few days/ week
@ohalloran_samАй бұрын
Yeah make sense. It also depends on your budget as well. If your budget isn't big enough then your ad sets won't exit the learning phase and after a week or so they will start to die off
@DarkManBeatzUrFace29 күн бұрын
please keep posting
@ohalloran_sam29 күн бұрын
doing my best
@SimeonPetrov1Ай бұрын
Just the video i needed! Thank you 🙏
@ohalloran_samАй бұрын
anytime
@youngdon2328Ай бұрын
Amazing video!, Can you make the same video but this time with you implementing this in an actual ad account. It'd really help for visual learns
@ohalloran_samАй бұрын
Want me to log into your account and set it up for you as well? 😅
@hgaga4989Ай бұрын
Question about the scaling campaigns. When we have the winning ad sets, there obvs will be the winning ad and others underperforming. So, when duplicating the ad sets are we turning off/deleting the under performing ads or do we keep the ad set without changes? What if in the scaling campaign the algorithm starts spending budget on the other ads, which doesn’t bring wanting CPA? Also, what would be Your actions if the results in scaling campaign with duplications brings unwanted results and higher CPA than in testing phase (like 2-3x higher CPA)? P.S. Great video and info
@ohalloran_samАй бұрын
Good questions. Will have to make a video on it as there's lots to unpack there
@SkincealStudioАй бұрын
Just the video i needed! I'm launching my testing campaign today :) quick questions about the test to scaling part. For testing - are you testing the same ads across different interests? so like image 1,2,3 stays the same across all interests you are testing? And second - when you are testing and find your winning creatives for at least 3 winning audiences, for the scaling campaign do you keep those same winning creatives the same too for those diff winning audiences? so like winning ad 1,2,3 remain the same for winning interests 1,2,3? hope that makes sense! lol i love how simple your strategy is! side note: i went the webinar route, so excited to test this out! :)
@ohalloran_samАй бұрын
Yes identical ads across interests so it's a fair test. But still test 1 variable at the ad level. for example in 1 ad set I may have these 3 ads: Ad 1 = ad copy 1 video 1 Ad 2 = ad copy 1 video 2 Ad 3 = ad copy 1 video 3 Those 3 ads would be the same across all ad sets in my initial testing campaign Whenever I scale an ad set I keep whatever ads were working inside the testing ad set
@SkincealStudioАй бұрын
@@ohalloran_sam thank you so much for breaking it down for me! I truly appreciate it :) so you basically test creatives first, and then test copy next to optimize? Or if you notice it working then just go straight to CBO?
@ohalloran_samАй бұрын
@@SkincealStudio if something is working then I would just scale it. Then at the same time continue to optimise the original ad set. whether we test copy or creative on a certain campaign totally depends on the campaign/offer/previous data we have
@goldy7912Ай бұрын
Hey Sam, perfect video as always, I would like to ask you what is on your tracking sheet? I saw couple of them and I was curious if you could share which data are the most important for you to track? Thank you!
@ohalloran_samАй бұрын
@@goldy7912 from an ad point of view: Spend CPM CTR Clicks CPC And then whatever conversion KPIS are relevant to the campaign you’re running
@hgaga4989Ай бұрын
When we testing interests Do we test 1 interest per ad set, or we testing group of 3-5 interests, which determines different audience segments. Also, when testing interests, we using Advtg+ audience with suggestion of the interest, or we using the original audience option?
@ohalloran_samАй бұрын
1 interest / ad set. Original audience setup
@ohalloran_samАй бұрын
my latest video covers the step by step setup
@OnurBozkurt-ee7roАй бұрын
Sam, lets say I am just starting and I dont have any data, brand new product or whatever , do you run ads for purchase event or do you first get traffic to your website and try to get some data for your pixels first ?
@ohalloran_samАй бұрын
na never use traffic. Always use the conversion event you're actually looking for
@davidposh_SLTАй бұрын
Hey, which program. you use to record these type of videos with screenshare? About content- great stuff!
@ohalloran_samАй бұрын
@@davidposh_SLT loom
@user-fw8qc6oq2iАй бұрын
Hello! Thanks for the video, new subscribed here! Can i ask you, new account, after how many days you would add more interests and turned off the adsets that are not working well?
@ohalloran_samАй бұрын
Correct answer: Totally depends on your funnel economics and target cost per conversion. a very general answer: I like to leave ads to test for 3-4 days before making a decision
@ag923Ай бұрын
Why not all 6 creatives in one ad set and just one campaign instead of 2 and just double the ad sets?
@ohalloran_samАй бұрын
for many reasons
@SimeonPetrov1Ай бұрын
Would this work with Dynamic Creative / Flexible format?
@ohalloran_samАй бұрын
@@SimeonPetrov1 we’re doing a bit of that right now but we usually use it with larger budgets and audiences / broad that we know works. Not sure using it to test audiences with is the best
@isabellemourad1824Ай бұрын
From one of your newsletters, if I understand, you don't use an audience more than twice in all your facebook account. So let's say at testing phase there's an audience working (that you'll scale) if you want to test new ad creatives you just add them to that working audience in testing phase instead of creating a new adset with the exact same audience right? And if it works, then you add the winning creative to that same winning audience that is now in scaling without creating a new scaling adset again with that same audience. But are you not afraid that it screws up your working adsets? Isn't this disturbing the whole adset? what's your best practice for doing so without messing your adsets up?
@ohalloran_samАй бұрын
Yes that's the approach I take. I rather add to ad sets vs using 1 audience too many times. A few notes: -If something is working and scaling really well I will probably hold off adding to it until results start to drop off When I do add to it a few things usually happen: -It starts to work and therefore doesn't mess up overall ad performance and oftentimes improves it. -It doesn't work and I just turn it off after a few days -It doesn't get much/any of the budget and therefore doesn't mess up overall ad performance
@isabellemourad1824Ай бұрын
@@ohalloran_sam This makes so much sense. Thanks for all the valuable info! 👌
@hgaga4989Ай бұрын
By the given example, if we have a winning ad set in a testing campaign and decide to add 2-3 new creatives: 1) Before adding new ones, do we turn off the underperforming ads (creatives) even if they are not spending any budget? 2) Is it fair to test new ads (with new creatives) alongside a well-performing ad (creative)? In this scenario, won't the winning ad continue to spend the entire ad set budget, preventing the new ads (with new creatives) from being tested properly?
@user-rz1qr2ln7iАй бұрын
The 5$ for testing will spend on the campaign that has all of those adsets? Or is it 5$ for each adsets within the campaign?
@ohalloran_samАй бұрын
each ad set for sure
@user-rz1qr2ln7iАй бұрын
Why not combine all interests under one adset? Why spread them across multiple adsets
@nwaorgujonathanАй бұрын
@@user-rz1qr2ln7iit might be what works for him I guess
@user-rz1qr2ln7iАй бұрын
Why not put all of the interests under the same adset why spread them across multiple adsets?
@ohalloran_samАй бұрын
Because then how do you know which interests work and which don't?
@DdudeProductionsАй бұрын
@@ohalloran_samI was wondering this too. Wouldn’t you want to give fb the best chance of figuring out your audience by giving a bunch of interests and lookalike audiences in advantage + audience and then simply test for creative?
@kaustubhchavan4524Ай бұрын
Do you use ABO or CBO for testing?
@ohalloran_samАй бұрын
With this process ABO
@TheEcomWizАй бұрын
How many ad sets do you typically put in the ABO scale campaign?
@ohalloran_samАй бұрын
As many that will scale
@TheEcomWizАй бұрын
@@ohalloran_sam awesome thank you for answering! Just subscribed to you 💯
@DdudeProductionsАй бұрын
Do you mix carousels with single images?
@ohalloran_samАй бұрын
never use carousels tbh
@kaustubhchavan4524Ай бұрын
How long do you give for testing 3 days or longer?
@ohalloran_samАй бұрын
@@kaustubhchavan4524 depends on different variables. Budget, target CPA, pricing etc. but general rule 3-4days to make initial decision
@shahroozmuzafarАй бұрын
how much budget you gave per ad set for testing purpose?
@ohalloran_samАй бұрын
Totally depends on your offer, price and target cost per conversion would be
@shahroozmuzafarАй бұрын
@@ohalloran_sam I am working with watch brand and I am working with scratch can your please suggest me which type of content and offer should I test and which strategy should I follow for the batter results.
@DavidNovaaАй бұрын
What product are you selling to achieve 8x roas ?
@ohalloran_samАй бұрын
Coaching offer
@DavidNovaaАй бұрын
@ohalloran_sam is it better than low ticket, high ticket, or some kinda evergreen product?
@ohalloran_samАй бұрын
@@DavidNovaa this was a 2-5k coaching offer so mid to high ticket
@DavidNovaaАй бұрын
@@ohalloran_sam how do I sell these coaching offers too ?
@Divyv520Ай бұрын
Hey Sam , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
@ohalloran_samАй бұрын
@@Divyv520 no thanks my videos already have high quality edits and my thumbnails are the best on YT
@monbeauparfum1452Ай бұрын
@@ohalloran_samarrogance was not needed.
@AdA-rl4eoАй бұрын
@@ohalloran_sam best thumbnails on YT! How did you quantify that claim 😅😂
@dmitriypetrychuk2743Ай бұрын
In 2024 teaching people to do multiple campaigns, LaLs and 5$ budget Assets thats a clear way to failure for 99.5% of people. If it works for this YT probably the product is mega mega good which would work even under this nonsense structure or it is simply a scam product that overpromises ( which 99% of coaching products essentially is)
@ohalloran_samАй бұрын
@@dmitriypetrychuk2743 show me your ad account bro
@jacobwilliams2397Ай бұрын
so basically you did the opposite of what you teach on your channel? lol.
@ohalloran_samАй бұрын
@@jacobwilliams2397 this video is literally me teaching on my channel what you talking about you melon 😅