Loved it!!! ❤

More hot takes and beauty secrets videos please!!

YES! I hope you make this a regular series. Loved it!

loove all your videos ✨by your and your sister's reaction I'm suspicious of this influencer brand launch thing 👀if I see an Abbey brand I'm sending my CV right away

Totally!! I know friends who have done this too and just got swallowed by it so quickly

A lot of us were influenced heavily in the past. Companies pay a lot of money in marketing and advertisements because they know it will come back to them a million fold. They play on insecurities, who knows probably some subliminal messages in there. I see the very young falling for it all now. Tweens needing Drunk Elephant. Why would they even think that?

It sure is. I did it and I have so much now that probably things will expire before I can use them.

@@AbbeyYungyes that’s exactly right. It happened so quickly with me!

I left a comment about it in one of my videos… Here in Brazil, the type of video “comprinhas de autocuidado” (literal translation being “self care small haul”) is very popular and give a lot of views! I was getting kind of irritated with the fact that these girls were promoting, even without actually saying “do the same I’m doing”, women to buy new stuff literally every video they posted! Like, I get: every person’s hygiene/ beauty restock needs is different. Some might find what I purchase for my personal use too much. But the thing is that almost ALL of their videos are hygiene/ beauty hauls! I did the test and asked my small audience (which I’m grateful to have btw, but just acknowledging) what they wanted to watch… This kind of haul had one of the most (if not the most) votes out of the other options! I did the video and, not shockingly, it got way more views than my average!! Also, it brought a lot of new subscribers, so I fear them expecting me to make my channel 80% beauty haul and becoming “ghost subscribers” (which, as far as Ik, is worse than not being subscribed). You know what’s funny? I used to watch this girl’s channel (sometimes I still watch) and her channel is mostly this kind of haul. Once these people came in and they started to call her out saying she shouldn’t be only posting and promoting point/endless buying… I didn’t comment about that (neither agreeing or disagreeing) and, instead, decided to observe… She posted a few videos that weren’t those hauls and, believe me, but these people weren’t there to watch (even though it was still self care related)! They called her out, but they themselves proved their point (her non beauty haul videos have significantly less views than her average)… Is it a her problem? Is it the viewers problem? Is it both side’s problem? Regardless, the very moment I posted my video I left and pinned a comment telling people to not be pressured to buy those things just because I was doing so (and to buy if they themselves feel like they needed it or wanted it, as simply wanting is also valid, as long as you use that product and don’t waste it with no reason). Also, linking my reply to the point of your comment, I my self am trying to not buy these things on credit, so I guess I chatted about that on my pinned comment too. Of course, I left my affiliate links (as I’m a young adult student and that helps), but told that they could buy wherever was more convenient/ better for them! Now I’m trying to come up with ways to convert those haul viewers into my other video viewers, and I’m guessing that means I’ll have to deliver smaller hauls in my non haul videos, till they get interested enough in my vlogs to watch it regardless if I’ll have a haul that day or not! Unfortunately that’s just how it works, but as many things in life, I guess that’s something I’ll be (if God wants to) able to handle and “win” in the end of the day (regardless of how “winning” actually looks like, in this case)! Sorry to make it long, but your comment was actually great, so I thought to add with it!

I think the whole inflation is a scam. Reasons, if any are even given are bullshite. We are constantly being lied and manipulated out of our money and rights.

Yup. It's happening a lot in the grocery world. A few brands even admitted it. Shelby Church just did a video on it.

@@anjunatuna I agree with you on the grocery stores. lol I check out now at regular grocery stores and noticed my receipt is starting to resemble Whole Foods!

This. And we take it so they will keep doing it.

Absolutely.. it's always us peasants who get the blame for everything.

Hairdressers should focus way more on not ruining the fuq out of our hair instead of commissions. I've been on the DIY hairdresser train for a while.

The funny thing? Some 20 or 30 years ago, professional brands weren't easily available to everyday folks. They were exclusive to hair salons and couldn't be sold at large.

I am a hairdresser and worked on retail commission and Because of abbey and the knowledge she opened up to ME…: I no longer have the conscience to harp on other brands clients use or what works for THEM. The hair industry is such a scam as far as marketing and I agree with abbey-don’t even get me started on “natural hair care” which is a brand I work for- I will literally tell clients to go to CVS next door and get Loreal 😂

Definitely… I mean I adore my stylist she’s a goddess at hair and is such a wonderful person but in the span of about 2 minutes she told me not to use sulfates and silicones and then recommended Redken Volume Injection (which has both sulfates and silicones in it). Luckily I’ve been watching Abbey for ages so I know the misinformation about sulfates and silicones ahaha I think a lot of them need to update their training in terms of product recommendations and science…

I have a theory that stylists do this because that's what's taught in beauty school. Those schools are sponsored by professional hair care brands, so obviously they're gonna push their opinions on their students. Cosmetology school has to be restructured.

omg same. TELL ME how much retinol is in this damn moisturiser pls 😭😭😭🥺

Absolutely!

Yess. Alice had a really good explanation on why they don’t tho. Maybe in her most recent video? Can’t remember

@@rhileynnna who’s Alice?

@@ShivNox might be alice in the rabbit hole

I hate the phrase "it's giving"....

And why is everyone calling inanimate objects "she" ? Weird.

I am with you. It is used in other spaces I follow too, and it drives me nuts that everyone is obsessed with everything, but next week they are obsessed with something else 🙄

Interesting, love this POV

I'm probably not the only one, but I don't care about dupes because I will not spend my money on high-end products. I want to know about good products, regardless of whether they're a dupe or not.

If the dupe is a complete rip off, the dupe company should give the original company a cut of the profits. That would solve that problem.

Or it’s absurdly expensive. With money as tight as it is these days, I can’t judge anyone for buying affordable alternatives for ridiculously high prices items.

totally agree. also live outside the US and where i live we don’t even have sephora. many brands and products aren’t available here so we NEED the dupe options that are. from essence and catrice, for example. which are popular brands here. i do think some dupes go too far in that they’re genuine copies in packaging and style, like mco beauty, but from a consumer standpoint, i’ll always love a dupe.

Not Mco I believe it is Australian owned not part of a big conglomerate

that makes you sleep better at night? Absolutely not true

I am totally with you on this, but then I have to remind myself people can buy what they want to buy. And then I think yeah, but how ridiculous.😂

@StarleighMae: You can choose to watch influencers who are not like that. There are PLENTY who are not like that at all.

@@violetviolet888 I agree. I'm not saying all do it. I'm just sharing my hot take.

@@COgirl394 my take is as long as we aren’t judging teenagers for wanting the Charlotte tilbury aesthetic so they buy Mco dupes. Yes they want the packaging and yes that’s ok. They have been advertised to incessantly by brands who know they can’t afford their products. I won’t judge high end consumers as long as they don’t judge broke teens wanting a slice of that aesthetic even if they can’t have the actual status symbol.

Shop Miss A has a few hits. Good for them that it's possible at that price point

People being defensive about it don’t realise that their defensive response is av result of the marketing working on them. They’re defending their status symbol purchases. They don’t want daggers to have a pretend Charlotte tilbury powder even though they’re constantly being advertised to by high end brands. Instead of hating on Mco, they need to take a sec and think why it is successful. Maybe if we had less predatory marketing it wouldn’t be soo successful.

Great responses here 💯

which products?

Oooh. Can you give examples? I love 80s and 90s makeup

Replying because I'm intrigued and want to know which defunct 80s & 90s products/brands are being duped by companies now.

People seem to w mostly upset about the dipping of packaging rather than product. Why is that? I think it’s because they feel that their high end purchases are somehow cheapened. They don’t want anyone to have lookalikes because they didn’t pay a premium. I think those people should think shot how their status symbols are leading their emotional thinking over this.

Ooh please! Do tell @wendyd1229.

I live vicariously through beauty KZfaqrs. I don't wonder how they get through all the products they receive. Especially when they expire. They only have one face!

Worst trend ever. Drives me crazy. I immediately click to a different video, if someone does that 😆

We each have a choice whether to buy or not.

Interesting!! hadn't considered this

I can see the point from both sides, however, this has been going on for decades in the business world with consumer products. The Internet just made the information more accessible. I usually find one thing that is different in nearly every dupe I have used. Sometimes It's better to go with the original when other times a copycat will do just fine.

Exactly

Love this analogy. I think the difference is there isn’t a thousand videos discussing toilet paper and it’s similarities to other toilet papers brands. The audience may be just bored or finding something to complain about.

if the original never existed there would be no dupe. WOW

I’m 30 and 100% agree. I wish I could tell myself this 10 years ago but I had to learn the hard way and now I don’t buy any thing beauty products, clothing or home items I don’t have the cash for it’s just not worth the stress

👏👏

100%

THANK YOU! I've been trying to explain this to everyone...what brand doesn't have a liquid foundation, a concealer, a pink blush, a black mascara? I mean seriously...LOL

@@UnpurrfectRobyn EXACTLY! 😅👍

Such a good movie!

Yes! So stupid!

Simple solution: Don't watch them and select ""don't want to see this channel" so you never see it again.

Agreed 👍

@@violetviolet888I’ve blocked channels before, reported ads, downvoted, etc. guess who still sees all this crap because it’s paid adverts? 🤦🏽‍♀️😒

Yes!

Which elf products do you like? I tried their cleansing balm and I'm totally allergic to it☹️ It has linalool

@@Madamchief oh so sorry to hear. i personally cant use any cleansing balms bc they always break me out. i have to stick with micellar water. i love their cream blushes. so easy to blend and so natural looking. the lash xtndr mascara is also really nice. i also love their lip shine products. i generally like their cream products a lot. and i tend to avoid their foundations, eye shadows etc.

@@AnnaAnna-st2je ooo very nice. Thanks for the tip 🤓

@@Madamchiefhave you tried the Bliss one (drugstore/Walmart etc.) or Clean it Zero Balm - Original, pink jar, or blue jar (Ulta)? Those both work really well and don’t contain linalool!

@@YenShively no I haven't tried any other yet. This one was the very first 😵 I'm willing to try others for sure. The tinted sunscreen I use is hard to wash off with just cleanser

I live in Australia and I can tell you we have plenty of choice! we have our own version of Sephora that’s called Mecca and in my opinion is so much better than Sephora

@@user-bw7jh6ry2w I’d love to visit Australia just so I could experience Mecca.

That's totally fair but then why send PR boxes to all of these US influencers without even asking if they want it? 😂

@@AbbeyYung I think they are an awful stuck up brand they literally disgust me

I’m in Australia and I can buy ANY of the products I want. Mco is not being fair and their products are NOT as good as the real brands so it doesn’t help people at all….

Definitely don't put makeup on credit. It's a waste and ultimately it'll trickle over to other areas of life and cause debt. The amount of women who spend thousands on makeup, blowouts, nail treatments, clothes shopping, brunch, etc but have 30k+ credit card debt is astounding. People need to live within their means.

Yesss such a good way of putting it

I feel similarly. Especially with new launches. Take note then wait for the hype to die down then see if people are still using and recommending it. Or sometimes in a category that's rapidly expanding it will turn out people are recommending a similar product from a different company. And if it's something that's just another new launch from a company who churns them out then wait and you might be able to snag it on sale.

The packaging dupe means you have an uncanny valley version of a status symbol. I own CT lipstick and Nars afterglow and have absolutely no problem with Mco making packaging dupes. I know that it makes Done people who have been recently advertised to products they vent afford a little bit happier. Ideally we wouldn’t have such rediculous things as status symbol foundations but here we are.

People eliminating the context from this situation are just putting the blinkers up to about realising they’re the emperor with no clothes. 😂

But it’s unethical when big brands rip off small businesses? The math ain’t mathing.

@@user-bc5mz9bx5n ​ I feel you! To clarify, my point is a logical and theoretical one, so it's not context dependent. Obviously the theory I'm referring to is capitalism, which supports the idea of brands setting their own prices. If one is committed to that idea, they are a proponent of capitalism. Part of capitalism is the balance between IP and Antitrust laws. Dupes are protected by IP because although we may "feel" that it crosses a line, enforcing stricter IP laws/relaxing antitrust laws can lead to bigger problems. Clearly makeup isn't that deep but the revised laws would have to apply across the board and can pose issues in other industries (re: values of a capitalist economy). The only way out is to reject capitalism, which also means rejecting that high end brands can set their own prices to begin with. Hope that helps! ​

@@yara-um6tx it won't let me tag you in my other reply, but I wrote a reply above that might clarify.

@@user-bc5mz9bx5n I feel you! Allow me to clarify; my point was a theoretical/logical point so it's not context sensitive. The economic theory I'm referring to is capitalism, which is what allows (high end) brands to set their own prices. Simply put, if we support that idea, we're committed to this theory (vs a planned economy). Most importantly, capitalism involves a balance of IP protections and antitrust/competition laws. With makeup it isn't that deep, but these things have to apply across the board. In other industries, this balance is consequential. Relaxing IP protections can/has lead to some big economic problems. I hope that makes sense.

fair. some brands are just people’s favourites. revolution has had some shady business going on the last few years though. but their products really aren’t all as terrible as some people make them out to be.

Elf doesn’t market their stuff as dupes and they don’t copy other companies’ packaging.

@@susancoyotesfan completely incorrect. a lot of their output lately has been dupes. haven’t you seen what they’ve released?

yeah exactly they’re copying higher end products… not stealing from small brands and ultimately making more money than the original brand. elf’s target audience probably doesn’t earn them as much as milk makeup and others. makeup revolution’s much larger consumer base allows them to actually steal ideas and nobody realizes it’s a “dupe” whereas with elf everyone buys it BECAUSE it’s a dupe.

Thank you so so much! xx

Let alone influencers receive free products. The last time I remember an influencer causing a commotion because of a bad review was Alyssa Ashley x Subculture palette. We could see the palette was bad, but every other Influencers promoted that thing as the 9th wonder of the world and threw Alyssa under the bus. The people followed suit in bashing Alyssa because ABH can do no wrong. The truth was only recognized when people that bought it said it was bad.

Awww yay so glad! Thank you ❤

What I can't stand is when content creators call makeup products or any item 'SHE.' I'm like what is up with these people. Do they have a vision problem or do they honestly believe a lipstick etc are human🤦Call the item by its normal name. How hard can that be. I've noticed most of the American YT I used to watch have this annoying habit. Even you do that Abbey. What's worse is the UK YT are now doing it and it sounds so ridiculous. I've unsubscribed to so many.

hahaha I love that!

yay! so happy you enjoyed xx

yay! so glad

Right!? What was that face about, Abbey? What ya got coming to us? 👀

She always said she wouldnt come out with her own hair care line, because it defeats the purpose of her videos on trying other hair care products

Her older videos cover this! Search abbey young sunscreen

I found a weird benefit to the white cast. I use it to offset my hereditary dark under eyes. I don’t even need concealer when I do that. However, I have to use chemical sunscreen on the rest of my face.

yay! me too

yay! so glad to hear that xx

will do! xx

As someone in the industry, there are parent companies that own many brands. Many drugstore brands are owned by companies that own luxury brands. In some cases the *exact same product* is sold in three different levels of packaging at three different price points. *Packaging* is often the most expensive component of a product.

I think people are defending these brands because they feel possessive over their s status symbols and don’t like that the existence of formula and packaging dupes cheapens the products they spent $$$ for. I have the Nars tinted balm that Mco duped in both ways and I don’t care, I hope the people who buy the Mco feel a bit boujee.

omg!! so happy to hear this. and let me add this to my list of videos to make! I agree I'm also torn on how to approach this since I'm about to start tanning again...

Awwww thank you ❤

That's so interesting! definitely makes me suspicious 👀

I think I know who you’re speaking of and it annoys me as well 😂

@@kellyjean3973 Her name starts with an “S” and ends with an “A” 😂

aww thank you so much!

💗💗

😂😂😂😂

You’re totally right. And it’s always the “____ girl” trend. The whole adding “girl” to every trend is so childish. I AM A WOMAN AND NOT A GIRL. 😊

i think people just like imagery and it’s fun, but it’s also marketing which is inherently kind of evil in a capitalist economy

Waaaaaay back, decades ago, Pantene was sold in department stores, from the glass cases. I remember the first time trying the shampoo while hanging out with a friend who babysat for someone who had it in their bathroom! I loved it! I felt very special using it. Fast forward from the 70s, I haven't used it for years because I avoid certain ingredients. Would I maybe like it if I tried it? Maybe! Personal choice.

awww 💗

thank you so much!

I appreciate this take. Too many people point fingers at individuals while ignoring the context we live in that manipulates not only our buying decisions but our sense of self worth.