Every skier knows the awful feeling of that hard, sharp pang and that loud, screeching scratch when you ski over a large rock hidden in the snow. Well, Willy Bogner and a handful of extreme athletes managed to get over all that to produce one of the most fascinating, and perhaps a bit cringe-worthy for people who love their skis, scenes in sports film history for Bogner’s 1990 film Fire, Ice and Dynamite: a bunch of athletes racing down a rocky cliff on skis and snowboards, with absolutely no snow. Though the scene is lighthearted and a solid dose of pop slapstick humor, the skill of the athletes and difficulty of the performance is not to be underestimated.
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Bogner - passion for sports and fashion!
The Bogner fashion brand has stuck with this ideal for over 80 years now, creating bright collections in the typical sporty & chic Bogner look again and again. Whether women’s fashion or fashion for men, the German fashion brand with the capital B has become a synonym for top-quality sportswear inspired by fashion.
Being a global market leader in exclusive ski- & sportswear, Bogner is not only outfitting the German Olympic Team, but is also designing women’s fashion & fashion for men, including sportswear, jeans, outerwear, shoes & accessories such as eyewear, belts & bags.