Join us for a conversation with Jakob Nielsen for a look into the future of design.
About Jakob: Jakob Nielsen, Ph.D., is a usability pioneer with 40 years experience in UX and the Founder of UX Tigers. He founded the discount usability movement for fast and cheap iterative design, including heuristic evaluation and the 10 usability heuristics. He formulated the eponymous Jakob’s Law of the Internet User Experience. Named “the king of usability” by Internet Magazine, “the guru of Web page usability" by The New York Times, and “the next best thing to a true time machine” by USA Today. Previously, Dr. Nielsen was a Sun Microsystems Distinguished Engineer and a Member of Research Staff at Bell Communications Research, the branch of Bell Labs owned by the Regional Bell Operating Companies. He is the author of 8 books, including the best-selling Designing Web Usability: The Practice of Simplicity (published in 22 languages), Usability Engineering (26,361 citations in Google Scholar), and the pioneering Hypertext and Hypermedia (published two years before the Web launched). Dr. Nielsen holds 79 United States patents, mainly on making the Internet easier to use. He received the Lifetime Achievement Award for Human-Computer Interaction Practice from ACM SIGCHI.
🔥 00:00 Jakob Nielsen, a usability pioneer, discusses the historic impact of AI on computing and compares it to past technological revolutions.
🔍 09:15 The speaker discusses the usability problems with current AI, the impact of the AI Revolution, and the potential for increased productivity through new tools like GitHub co-pilot.
🔥 18:06 Designers should embrace the AI revolution, Jakob Nielsen shares his career journey in human-computer interaction and usability, emphasizing the importance of expertise and creating a better user experience in the digital age.
🔑 28:36 Core principles of user interface design remain consistent, with a shift towards self-explanatory interfaces and persuasive content, while companies struggle with early focus on users and organizational maturity in UX varies.
🔑 40:04 Slow and steady organizational change is necessary for company growth, as great UX can lead to reaching a broader market and staying ahead of the competition.
🤖 54:40 Applying judgment and intuition is crucial in utilizing AI, adapting to AI is important for staying competitive, and there are more opportunities than challenges in the UX design industry despite salary fluctuations.
🔑 01:05:01 Ethical awareness and human review are crucial in using AI for design, prioritizing customer treatment, improving accessibility, and focusing on the essence and value of design in the AI Revolution.
🔍 01:15:07 Embrace long-term progress in user interfaces and mentorship opportunities, find Jakob Nielsen online for more information about his courses and books.
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