A quick back story. Thier bassist, and one of the founding members, had died recently before this album and video, and thier drummer had left. The song is dealing with the negative feelings inside as a result of grief, and the video shows the band in thier new masks singing and performing, and the bits with them eating/blowing up/etc...we're their old masks from the last album/tour and they were dieing/being killed in a way they chose, eg, lead singer blowing his head up (big head big ego), side, the turntable player eating his fingers, the things that earn him money. The scene with the 2 people I wheelchairs being stabbed by the rest of the band was everyone's introduction to the 2 new band members replacing those who left, and was an extreme interpretation of a gangs 'jumping in' where new gang members are piled in on and seated up to initiate them and see how strong they are, emotionally and physically. Hope this helps explain the vid.

Pretty good