Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

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Fitted in Black: How Hip-Hop Fueled The Greatest Rebrand In Sports (2023)

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Chicago White Sox

Күн бұрын

Пікірлер: 173

@MJLEGACY14 Жыл бұрын

STAY IN CHICAGO, SOUTH SIDE!

@psykkodrama Жыл бұрын

Yes 🙏🏽

@nubisnotstump 11 ай бұрын

Move the team and lose your chi pass 🔥

@jonathantaone7363 11 ай бұрын

Agreed! Just need a different owner.

@chicity4455 Жыл бұрын

PROUD TO BE FROM CHICAGO!!! 🤜🏾🤛🏻

@emnvl_ Жыл бұрын

How can jerry reinsdorf sit there and consider moving this team to Nashville? Chicago White Sox are too iconic in terms of culture, aura, and legends of the game. Still insane how the Sox hat was dominating the sales over the Yankees.

@Mario_pins Жыл бұрын

Facts the black white Sox cap is more iconic than the Yankees hat

@aceinthehole1222 Жыл бұрын

He's full of it, Sox are never leaving the state.

@lphillips6204 Жыл бұрын

@@aceinthehole1222the state? Man they’re never leaving the city lol

@aceinthehole1222 Жыл бұрын

@@lphillips6204 Lmao true but a suburb could make sense, like what the Braves did but I hope they stay on the South Side.

@lphillips6204 Жыл бұрын

@@aceinthehole1222 I hope not…I guess technically the burbs would still be Chicagoland…but moves to the burbs just further reinforces the commercialization of it all. One thing I’ll say about the Cubs is that they are one of the last classic “City” teams. Let those expansions go set up shop in the burbs but hands off my Sox!! Lol

@rickmoskal2458 Жыл бұрын

Born and raised here in Cleveland…die hard Cavs/Browns/Guards fan. First hat I ever bought with my own money was a fitted White Sox hat. Respect ✊

@cjones3710 5 ай бұрын

Because Ed Vedder wore on SNL.

@ryanrocks77 Ай бұрын

Respect!

@victorsladkowski Жыл бұрын

That hat really does transcend baseball. It's Southside Chicago through and through. Those that live here know. You put that hat on or you see someone walk past you with it and you feel proud to be a Chicagoan. Like you could do anything.

@jakestanley52 Жыл бұрын

That story of Common taking Cube to (probably) Dr. Wax to buy his own record is super wild considering they had significant beef like a year after that

@TheMetal213 Жыл бұрын

I’m a simple man. But when I see a documentary featuring both Frank Thomas & Ice Cube, I’m a kid in a candy store! 2 of my biggest idols 🙌🏻

@sweet_T_ Жыл бұрын

Yeah Hurt and Cube were awesome, but did you like Little Dic Mensa the woman beater allowed to do an interview?? alittle off for my taste but hey what’re you gonna do about a guy who self admits he beats his girlfriends and then profits off of it, is still misogynistic consistently in raps/interviews and then has the audacity to call out others (who are deceased) for exactly what he did/does…. yeah great doc, could totally get past picturing him punching those women’s faces

@robserrano8971 11 ай бұрын

I remember visiting my family off 26th and Pulaski in the early 2000. My nephews took me to a game at New Comiskey and got to see "The Big Hurt" Frank Thomas play. Then they took me to Oak Street Beach. I told them, "When y'all come down LA, I'll take to a real beach." I luv my nephew, It's the thought that counts.

@cjones3710 5 ай бұрын

That's not a good thing. Hip hop is a wicked culture in some areas, just like rock and rolls.

@TheMetal213 5 ай бұрын

@@cjones3710GET LOST BOOMER

@byrons6123 Жыл бұрын

It's true that the Chicago White Sox uniform has become as classic as what is worn by the New York Yankees. Their popular cap is the crown that completes the look. South side pride on display!

@dariog36th 11 ай бұрын

Easy E was the one that made the White Sox hat a permanent piece of his wardrobe. And he took it even further cause he would wear the jersey and even the really old school jerseys.

@dominicmackey9381 5 ай бұрын

Was looking for this lol Eazy e caused me to fall in love with the white Sox hat

@angk9561 25 күн бұрын

Eazy wore it coz that cap was ...possibly still is ...affiliated with SouthSide Compton Crips....as Eazy was affiliated with both SouthSide and Kelly Park Crips

@shakarussanders9911 27 күн бұрын

I'm a Texas Rangers fan but i collect Major league caps in general, and my White Sox caps go with any outfit! That's one of the things I've always liked about the Sox caps

@Whitsoxrule1 Жыл бұрын

It's a shame how far the reputation of this team has fallen from that "rebels" era or the "good guys wear black" era. 2021 and beyond was supposed to be the 3rd era of greatness and swagger to represent this iconic brand but the team and the culture fell flat on its face. This logo and these uniforms will always be timeless and legendary but the product on the field and the team culture needs to live up to it. I will always wear my Sox hats proudly but I look forward to the day I can back it up with a roster and performance that baseball fans everywhere have to respect. Clean out the whole organization and make every replacement from the backup catcher to the GM to the equipment manager watch this video and understand the responsibility they have to this city and these fans. Go Sox

@robserrano8971 11 ай бұрын

I can still hear my nephews baq in ChiTown "SOUTH SIDE PRIDE, TIO" rockin' their SOX lids.

@jonathantaone7363 11 ай бұрын

Whitesoxrule1- agreed but this team and organization would fall asleep watching this video! No accountability and no leaders on this team.

@chicagosbest7280 Жыл бұрын

It’s hard, but I’ll never stop being a fan of this team.

@guerosolis5794 Жыл бұрын

Even Mexican music now. Peso Pluma, Kane Rodriguez, and Natanael Cano wore White Sox hats in their music videos.

@aceinthehole1222 Жыл бұрын

This was good. One of the reasons I've always been a Sox fan.

@marsWX Жыл бұрын

i love the white sox hat, a clean look and a to go fashion brand, love it

@chizmwizm1846 Жыл бұрын

Love Rhymefest!!! On the flip side, Chicago House DJ/Producer Mike Dunn steady reps the White Sox ballcap wherever he's at. I think that thing is glued to his head 😄👍

@cactusjack2264 8 күн бұрын

White Sox and Raiders caps just went hand and hand in 80s/90s hip hop 💯

@danielcastrejon1741 Жыл бұрын

I CANNOT WAIT TO WATCH THIS!

@Mario_pins Жыл бұрын

The black white sox fitted is iconic and a staple in hiphop fashion

@royyymcfly4548 Жыл бұрын

That was cold, regardless of the team this year 😅. Southside 🫶🏻

@TheGoldeneyez2012 Жыл бұрын

Changed the game!

@mauricesnell5886 Жыл бұрын

The White Sox cap started a cultural movement in hip-hop and sports and it has remained popular to this day. The White Sox cap should be in Cooperstown.

@thetruefistofthenort Жыл бұрын

Beautiful.🍺 Harlem to the lake/ 16th to the 100s. We out here.

@mlbjmaur Жыл бұрын

Beautiful⚾️

@MrTUBEular10 Жыл бұрын

Growing up in Chicago watching music videos on The Box and seeing the White Sox hats on all the Dr. Dre videos, being young I thought they were all fans of Chicago and/or the Sox. I remember the first fitted I bought when I started working that completed the Dickies, Classics, and black tee outfit. I honestly love all the Sox logos.

@bmarsh333 22 күн бұрын

I was 10 years old in 1993 with a black white Sox hat & a white T-shirt that had SOX in old English going across the t shirt diagonally. Good times in Nairobi Kenya

@John055TO Жыл бұрын

Blue Jays fan but always have been an undercover Sox fan because of hiphop and the hat

@joenickell6323 Ай бұрын

Sorry about your luck

@SirNic4180 11 ай бұрын

Born and raised in Chicago. This was amazing. 😊

@bochafish Жыл бұрын

Great video, thank you! This video timeline pretty much starts when I started middle school. The vibe was very real, all the way out into the burbs. I've been wearing this hat style 33 years now, crazy.

@KnockOut1210 11 ай бұрын

Common - Be instrumental in the background near the end 💎💯 all Love to Chicago from San Diego

@jocelynsolis6566 Жыл бұрын

LET'S GOOOOOOOOOOOO!! Nice job, SoxTV!! 😎

@O41665 Жыл бұрын

Makes me feel like I’m 11 years old all over again. Love the video. Love the rebrand.

@snellbeast_jasonsnell 28 күн бұрын

LOVE THIS!!!! Great inspiration!

@shermansmith8356 Жыл бұрын

I wish they were that detailed when it comes to the makeup of the team.

@cherylreichardt Жыл бұрын

Keep our Sox and get rid of everyone else!

@amsf1 26 күн бұрын

I only bought a white sox hat because of 90's era rappers. No ties whatsoever to the city or team never was a fan. Hip hop changed the world.

@rnzhd 5 ай бұрын

Just bought a white sox cap yesterday. I don't know why it subconsciously got my attention. We are not quite familiar with the culture behind it however in my mind this symbol is familiar because I like 90s hiphop music. Thanks for this video. I felt that I'm a part of the culture. I'm Filipino by the way. It hit differently when you guys said that wearing this makes you Superman from being a Clark Kent. F**king facts 🤣💯🥹

@gregbattles4742 Жыл бұрын

SOUTHSIIIIIIIIDE!!!

@djbhe 18 күн бұрын

My city and the team I grew up watching and my favorite sport to play as a former Southside Chicago native.

@tristinwrenn1723 Жыл бұрын

with my top back, in my sox hat

@kavid8120 3 ай бұрын

Im a Yankees fan and even though I love our NY hat. The Sox hat is just way too clean. No other hat in baseball looks better than it period. 😂

@RoyFrench Жыл бұрын

This shit made me cry. In my Sox hat!

@le2dao Ай бұрын

Thank you for this.. GO SOX SOUTHSIDE STANDUP

@Veesaki 9 ай бұрын

Love it ! Especially the hat from 53 to -63 so many great players wore it eg. Nellie Fox and Minnie Momosa 😂

@Horizons2023 3 ай бұрын

Proud Southsider born and raised 🙌🏻

@gogoremakes4567 Жыл бұрын

SOUTHSIDE FOREVER

@jonathantaone7363 11 ай бұрын

Great video! Brings back a lot of good memories. The Sox hat is classic and will always be! I would go to “new” Comiskey as a kid anytime Seattle came to town with Griffey Jr. To me, the black sox hat and the navy/teal Mariners hat will always be the best! P.S. the navy/ red cursive “c” hat from 87-90 is no slouch either, probably 2nd best in Sox history.

@ninocreole1499 Жыл бұрын

Dopeness🙌🏽

@tomcruze7898 Жыл бұрын

The 59 uniforms are the best.

@inthernal5199 11 ай бұрын

Finally! This is so dope! 🔥

@blusef1 25 күн бұрын

Wow this is hella high quality !!

@Crush_Tiggrr 10 ай бұрын

Awesome ✨

@maxberglind3275 Жыл бұрын

Now we need ice cube to buy the team

@AlexiKaay Ай бұрын

So Dope, South Side Baby...

@chadverly Жыл бұрын

If only the team was as good as the hat

@RoyFrench Жыл бұрын

Sox on me like it’s a crown!

@KIDDFRESH101 11 ай бұрын

31st Street Southside Chicago

@Boots_McScoots 11 ай бұрын

You're damn right my pasty Bostonian ass got a White Sox hat after the Chronic dropped. Those were the days.

@duckman23 Жыл бұрын

Nice and there was a shooting at the game yesterday

@lmaga1082 Жыл бұрын

A sox hat stands out the most out of any other

@kavid8120 3 ай бұрын

Best hat in the league no debate. Even Dre and them never wore it it still would be the best

@kennethevans4056 Жыл бұрын

Let’s be honest here and say that this particular rebranding is due to one thing and one thing only and that’s the Raiders and me being a Raider fan and Whitesox fan it worked out perfectly for me because both of my teams have the coolest uniforms ever

9 ай бұрын

I don't understand how people always knock the White Sox wearing shorts when you have every summer 30 to 50 year olds wearing shorts whenever is over 70° as if there's something wrong with older or men wearing shorts

@terrywatts1060 11 ай бұрын

This was dope

@roshadismail Ай бұрын

Best Hat In Baseball... Modern Classic

@robserrano8971 11 ай бұрын

"SOX" is that universal symbol for WORLD WIDE SOUTH SIDE. 80%-90% of SOUTH SIDE HOODS use it has their hood logo.

@aztecap333 27 күн бұрын

Finally some truth, I grew up in LA and a SOX hat was part of the gang uniform

@sallyjoh1991 2 ай бұрын

“The athletes always wanted to be rappers and rappers always wanted to be athletes” Well I never heard of that but I guess it makes sense

@aztecap333 27 күн бұрын

A SOX hat then and today is part of a gang uniform, all the West Coast rappers wore them (gangsta rap) and South Siders all were this still today

@crgaming6175 Жыл бұрын

Good thing Jerry took all this found money and rep and then used it to make such an amazing franchise that just succeeds over and over and over and over again.... God I hate being a fan of this team....

@jeffgo5742 Жыл бұрын

To bad the Sox aren’t in a major market or Jerry could of signed some big time guys

@TC16842 11 ай бұрын

@jeffgo5742 what market are they in then? Did you miss the part that they play on the South side of Chicago, the 3rd largest city in the US?

@jeffgo5742 11 ай бұрын

@@TC16842 it was sarcasm buddy

@mikebaxter6771 6 ай бұрын

South Side baby!

@BMwBears2005 11 ай бұрын

Dopeness

@zoknows2356 11 ай бұрын

And you say Chi-City!

@Collegeworld86 9 ай бұрын

I love my white sox

@markprice2225 28 күн бұрын

Now this is just weird to me that this was on my homepage and I recently just bought a White Sox fitted and it's black on black! Could be nothing, could be related 🤔

@JADiaz10 11 ай бұрын

I knew I wasn’t biased when I thought the Sox sigma was the best in sports. I’d put the BHawks right behind them.

@mariocisneros911 11 ай бұрын

2:39I hate the license plate83-86 uniform . Pitchers aimed to that line to strike them out .They they had a contest to create a new uniform in 82 , many of us wanted the diagonal script Sox Logo but ownership ignored us and dissed us .

@michaelleroy9281 3 ай бұрын

That one was alright I actually liked the uniforms worn from 1982-1986 they were fine for a while they fit the 1980's

@Rockin_Ross 7 ай бұрын

No mention of how you could take a Sharpie to a small section of the O in Sox and have it say “Sex”? My group of friends did that in the late 80’s and it was all the rage.

@jordanksweet 4 күн бұрын

XL FILM FESTIVAL!

@L0r3n2 26 күн бұрын

I remember every kid in school had Sox hats and I asked my parents and they bought me and my brother A's and 49ers hats I was pissed

@juliuscarrigg3424 11 ай бұрын

Gotta talk about their hats....cuz we don't wanna see a twenty minute video about the way they play on the field. Might as well look good if you can't play good. Can't make money selling tickets to games get that merch money.

@cabellosamuel2507 11 ай бұрын

👏 👏 👏

@thechi2848 11 ай бұрын

Crazy part is in California for some the Sox hat is a gang symbol. For some it represents a gang called the rollin 60s.

@alfredbaxter1061 10 ай бұрын

Same thang in chicago some hats you can’t where either it’s gangs in chicago also

@thechi2848 10 ай бұрын

@@alfredbaxter1061 It was like that back in the day, today it's more so the Mexicans that hats mean something.

@alfredbaxter1061 10 ай бұрын

@@thechi2848 well Mexicans gangs always had certain hats they where also but gangs today not like it was back in the 80s 90s

@ranman7474 Жыл бұрын

A little Yankees + a little Raiders = White Sox rebranding.

@jimnazium Жыл бұрын

they make this whole video about how the rap culture changed the white sox brand for the better and they still wouldn't let Chance wear a sox hat on the cover of coloring day, smh

@ChicagoStreetTV Жыл бұрын

🇲🇽

@DallasWright921 11 ай бұрын

Perhaps the only good thing this organization has done all season lol nice doc.

@famguy218 Жыл бұрын

Ironic that the 80s and 90s rappers loved the Sox hats considering the Sox fans in Bridgeport probably didn’t like hip hop

@benjaminsanchez2748 Ай бұрын

Out here in South Central LA that hat is gang affiliated. Dope hat but we can’t just be wearing anything in the wrong hoods and that sucks

@CVOJAYEM Жыл бұрын

LIMITLESSCHICAGO 👁️👁️

@mariocisneros911 11 ай бұрын

Rebranding is 1 thing but how about the team ?after 2009 its declined

@terucks Жыл бұрын

Imagine if this team just win more game and contend more championships they could be neck to neck with the cubs

@TC16842 11 ай бұрын

And yet the Sox have more regular season wins not to mention even against the Cubs!!! Winning has nothing to do with it and it's quite the opposite with everyone feeling sorry for the Scrubbs because they were branded the lovable losers!!!

@terucks 11 ай бұрын

White Sox never had back to back winning seasons until last two seasons (Covid season and 2021 with La Russa). Cubs what they've done in mid-2010s was elite! They had the whole city on fire with winning and postseason baseball consistently. They shouldve won more championships with Maddon @@TC16842

@michaelleroy9281 3 ай бұрын

The Cubs haven't won any more championships than the White Sox you can Google that

@terucks 3 ай бұрын

@@michaelleroy9281 when the Cubs won the World Series, the whole world celebrated and shut down the city! Plus Cubs have back to back post season winning seasons . They should’ve won more during the Maddon era

@hugosegura6287 Жыл бұрын

I love the white Sox hat, but I still believe the traditional New York Yankee’s hat, is the most iconic hat of all time!!!

@Mario_pins Жыл бұрын

Everybody knows the black white Sox cap is more iconic than the blue Yankees hat

@hugosegura6287 Жыл бұрын

@@Mario_pins , You’re out of your mind!!! How are you going to compare a hat that has been around for 33 years to one that has been around over 120 years?!!! Besides that the White Sox, don’t even have the hardware to back up there hat like the Yankees do. 27 championships to how many?…🤔. The White Sox biggest claim to fame is their cheating scandal from the early 1900’s The Black Sox scandal!!! Nice try though 😂😂😂

@Mario_pins Жыл бұрын

@@hugosegura6287 😂😂😂 I know your pride hurt lol I can tell by the way u responded, u all off topic fam we talking about the Iconic white Sox cap. You started talking about championships and all this goofy shit because your feelings hurt lol. Jay z and 50 made the Yankees hat popular not the weak ass Yankees . The white Sox cap is worn world wide and all the rappers from Jay z , 50 cent , P Diddy , KC JoJo , Chris brown , Eazy E , Dre Dre, Justin Bieber,Trey Songz , Aaliyah, Tupac , Snoop Dogg , Ice T ,Dr Dre , CDocc men I can keep going no hat in the world can compare and this documentary shows this facts plus Yankees suck we always beat the Yankees when we play against them.

@alexyoyo5830 Жыл бұрын

@@Mario_pinsamen

@TC16842 11 ай бұрын

@@Mario_pinsand the Yankees bought most of those championships!!!

@michaelleroy9281 3 ай бұрын

This is May 2024 not 1988 there is no ballpark crumbling on the south side there is no ballpark being constructed in Nashville , not the same situation as what would be Tropicana Field going up in St Petersburg SOX Forever