The "Zambia Tourism episode" of Financial Insight Zambia is finally here. Join our CEO and host, Mwelwa Kenneth Chibesakunda, as he sits down to explore the country's magnificent tourism sector with Mr. Matongo Matamwandi, CEO of Zambia Tourism Agency.
Mr Matongo, an economist, marketing specialist, consumer psychologist, and MBA holder with extensive experience in multinational companies, including Zambia Sugar, shares his expertise on the agency's dual role in marketing Zambia in competitive global markets whilst regulating the sector.
He unpacks the agency's "RIFLE STRATEGY" to bolster tourism in Zambia's prime tourist markets and attract tourists from emerging markets, plus the ambitious goal to reach 1.0 BILLION views on social media platforms. Additionally, he reveals the utilisation of $100 million World Bank funds to build resilience in the tourism sector.