Focus on Results, Not on Perfect UX (Don Norman)
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6 жыл бұрынWhen designing, think about what the person is trying to accomplish. Don't let the design get in the way.
@kittens3029 5 жыл бұрын
Interesting point. I think often this gets forgotten. Reminds me of the myth of the 3-click rule. Designers often say it should take three clicks to reach an end destination. Where as it's about the experience of the journey. As long as it's not frustrating/ difficult to get where the user needs to be, it's good design.
@luis-benavides 6 жыл бұрын
This is great. Subscribed.
@suraj7984 6 жыл бұрын
I am getting confused here. Lots of big companies like Airbnb and facebook say that the big part of their success is design. So shouldn't it be given more importance ?
@eiennofantasy 6 жыл бұрын
It is important, but what he means is to create an experience that's with 99% satisfactory and not brood over the last 1% as much because even if it's not 100%, because as long as the user gets the desired result with a 99% good experience, that last 1% can be overlooked.
@mariazenkevich3922 6 жыл бұрын
+1. I would edit the % thought to 80% vs 99%. as in 80-20 rule. :)
@uxarchitect9680 6 жыл бұрын
Don Norman just tried to explain "Jobs To Be Done" methodology in UX...
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